Available on the Awesome plan
Want star ratings on Google Shopping listings? Try the Awesome plan free for 15 days to generate your Product Ratings feed and start the setup — so your reviews can show on Google Shopping once Google approves the feed.
Judge.me is now an approved Google review partner, which means your product reviews can sync to Google Shopping automatically — no manual steps required.
Previously, Judge.me generated an XML feed that you had to submit to Google Merchant Center yourself. Now, Judge.me uses Google's API to push your reviews directly, keeping them up to date automatically.
If you installed Judge.me on or after April 7, 2025, you're already on the new API feed by default.
If you installed before April 7, you may still be on the XML feed. To learn what's included in the feed and how to upgrade to the API feed, see Understanding the Product Ratings feed for Google Shopping.
Before you begin
1. Google Product Ratings
Google's Product Ratings program lets you display product reviews on Google Shopping, in both paid ads and free listings.
For Google's eligibility and content requirements, see Product Ratings policies.
Judge.me generates a Product Ratings feed that follows Google's Product Ratings feed specifications and is designed to meet these requirements.
2. Google Store Ratings (or Seller Ratings)
According to Google's policies, store ratings can be collected from:
Google Customer Reviews
Supported review partners
Evaluation by Google and/or other evaluation partners
Even though we are now an authorized Google review partner, we do not support adding Store Ratings (also known as Seller Ratings or Business Reviews) to Google Shopping at this time. We will keep you informed of any developments.
How it works
Before reviews can be synced and show on Google Shopping, make sure you meet the following requirements:
Submit your Products feed to Google Merchant Center
Have at least 50 eligible product reviews to be included in the Product Ratings feed.
To learn more about which reviews are included or excluded in the Product Ratings feed, see Understanding the Product Ratings feed for Google Shopping.
Once you've submitted both the Products feed and Product Ratings feed to Google Merchant Center, here's how the process works:
Eligible product reviews are pushed to a centralized Google Merchant Center account.
You don't need to create or manage a separate review feed.
You don't need to connect your own API credentials.
You don't need to provide your Merchant Center ID or account number.
You won't see these reviews inside your own Google Merchant Center.
When a review is sent to Google, it includes key product information such as: Product identifiers (e.g. SKU, GTIN, MPN), Product URLs, Brand information, Your store's domain. Google uses this data to match each review to the correct product in your Google Merchant Center account.
New reviews are automatically submitted to Google as they are collected. Judge.me also runs periodic syncs to keep your reviews up to date. There's no need to upload or manage any files manually.
Note:
Even if reviews are correctly matched to products, Google will only display star ratings when it determines that the information is accurate and relevant to customers.
How to sync product reviews to Google Shopping
Step 1: Confirm that the Products feed is submitted
Available on the Awesome plan for stores with at least 50 eligible reviews
To display your Judge.me product reviews on Google Shopping, you'll need to first complete your Google Merchant Center setup. This is not handled by Judge.me and must be done separately.
To get started with Merchant Center:
Upload a product feed to your Merchant Center:
This feed contains all your store's product data and is required for Google to associate your reviews with the correct products.
You can upload your product feed following Google's instructions using:
Third-party apps such as Easy Google Shopping Feed by AdNabu, Feed for Google Shopping, and ShoppingFeeder
It takes around 10 business days for Google to approve your products.
Once your product feed is approved in Google Merchant Center, confirm that in Judge.me:
From Judge.me admin, go to Settings > Google and SEO > Google Shopping.
In Step 1: Submit your product feed section, click the checkbox next to I confirm I've submitted my product feed.
Click Confirm.
Step 2: Submit the Product Ratings feed
Available on the Awesome plan for stores with at least 50 eligible reviews
Google states that ratings and reviews are matched to products based on a number of factors, the most important being globally unique product identifiers that appear in both the Product Ratings feed and the Products feed.
We include the following product identifiers for each product in the Product Ratings feed to support this matching process:
We automatically include the following product identifiers for each product in the Product Ratings feed to support this matching process:
Product URL (
<product_url>)Product name (
<product_name>)Shopify product identifier (
<skus>)
You can enhance the matching by adding the following product identifiers in the Product Ratings feed as well:
Global Trade Item Numbers (GTINs) (
<gtins>)Manufacturer Part Numbers (MPNs) (
<mpns>) and Brand name (<brands>)
To learn more about the unique product identifiers above, see Understanding the Product Ratings feed for Google Shopping.
Once you've added the unique product identifiers, to submit the Product Ratings feed to Google Shopping:
From Judge.me admin, go to Settings > Google and SEO > Google Shopping.
Scroll down to the bottom of the page.
Click Submit feed.
A confirmation pop-up will appear, click Submit feed to confirm.
Resources
Get your free trial:
⭐ Unlock Google Shopping sync and more features with a 15-day free trial of the Awesome Plan—start today and sync your Judge.me reviews to Google and display star ratings on Google Shopping to build trust and increase clicks.See our latest updates:
➡️ Check our Unboxed page to discover newly launched features and improvements from Judge.me. See what's new and start using the latest updates to grow your store.