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Collecting reviews using review request emails

Adjust your request settings, timing, and prioritization

Updated this week

Judge.me lets you automatically request reviews from your customers after their orders are fulfilled — helping you build trust and boost conversions with minimal effort.


How the review request flow works

Here’s a quick look at how review request emails are sent:

  1. Your customer places an order.

  2. The order is marked as fulfilled in your store.

  3. We schedule the review requests for each product in the fulfilled order. The order will start showing in the Requests History dashboard.

  4. We check if each request is valid (e.g. customer hasn’t unsubscribed, the product is not excluded) and update its status accordingly.

    • If the request is valid, it will appear as "Will send".

    • If the request is not valid, it will be skipped.

  5. After your configured delay, we send out the review request emails automatically. Depending on your setting, either:

    • 1 email is sent for the entire order, or

    • 1 email is sent for each product in the order.

  6. Each review request contains a unique token that is valid for 45 days.

    • Within those 45 days, if the customer submits a review using the request link, the review will be marked as Verified.

    • After 45 days, the token expires and the link will no longer work.


Customize your review requests

To customize your review request schedule,

  • From your Judge.me admin, go to Settings > Request scheduling.

  • Choose one of the options below to adjust the request scheduling as you prefer:

1. Choose which orders to request reviews for

When you install Judge.me, review requests are automatically enabled for all new fulfilled orders. This means we will start scheduling and sending review requests automatically, unless you turn them off.

You can adjust these settings anytime based on your preferences.

To disable review request emails for domestic, international, or POS orders:

  • In the Request Timing section, disable any of the following options:

    • "Send requests for domestic orders"

    • "Send requests for international orders"

    • "Send requests for point of sale (POS) orders"

  • Click Save.

Note:

Once you disable review requests for an order type, any already scheduled and future requests for those order types will be automatically skipped.

2. Adjust your timing

You can control how long after fulfillment to wait before sending a review request. Well-timed requests help you collect better reviews by reaching customers when their experience is still fresh.

To set the delay for each order type:

  • In the Request Timing section, for each of type of orders (Domestic orders, International orders, and Point of sale (POS) orders), in the After the order is fulfilled, send the review request after field, choose a delay between 0 and 60 days.

  • Click Save.

By default, the review request will be sent at the same hour as when the order was placed.

To send your review requests at a fixed hour:

  • Scroll down to the Requests schedule section.

  • Enable "Set custom time to send review request emails".

  • In the Custom time field, set the exact hour to send the review requests.

  • Click Save.

Note:

These changes will apply to new orders fulfilled after the settings are saved. Existing requests will not be updated.

3. Choose the products to request reviews for in each order

By default, we will request reviews for 3 products per order, but you can control how many products you want to ask for a review in each order:

  • Scroll down to the Requests schedule section.

  • In the Collect reviews for this many items per order field, choose from 1 to 7.

  • Click Save.

Note:

This change will apply to new orders fulfilled after the setting is saved. Existing requests will not be updated.

You can also choose which products to prioritize in each order:

Available on the Awesome plan

  • Scroll down to the Requests schedule section.

  • Under Prioritize requests based on this criteria, choose from these options:

    • "Most expensive" (default)

    • "Least expensive"

    • "Random"

    • "Least reviews"

  • Click Save.

Note:

This change will apply to new orders fulfilled after the setting is saved. Existing requests will not be updated.

4. Set the number of emails to be sent for each order

By default, we send 1 separate review request email for each product in an order, up to the maximum number of items you’ve configured in your schedule.

To control how long after the first email we wait before sending the review request for the second product, third product, and so on, follow these steps:

  • Scroll down to the Requests schedule section.

  • In the Request Timing section, for each type of orders (Domestic orders, International orders, and Point of sale (POS) orders), in the Follow-up requests and reminders are sent after field, choose a delay between 0 and 10 days.

  • Click Save.

Or if you want to send just 1 email per order (the email will include requests for multiple products), you can change this in the email template you use:

  • From your Judge.me admin, go to Settings > Email templates.

  • Click Edit next to the email template you want to.

  • For smart styling templates:

    • On the left menu, find the Write a review settings section.

    • In the Review trigger dropdown, select either "Stars" or "Button".

    • In the Orders containing multiple products setting, select between:

      • "Send separate requests for each product" (default)

      • Or "Send a single request with multiple products"

  • For custom styling templates:

    • In the Settings tab on the right menu, scroll down to the Multi products section.

    • In the Orders containing multiple products setting, select between:

      • "Send separate requests for each product" (default)

      • Or "Send a single request with multiple products"

  • Click Save.

Note:

These changes will apply to new orders fulfilled after the settings are saved. Existing requests will not be updated.


Example of a review request flow

Let’s say a customer places an order with 3 products and your settings are:

  • Review requests sent 7 days after fulfillment

  • Request for maximum 2 products per order

  • Product priority is set to “Most expensive”

  • "Send a single email" is selected

  • Follow-up requests delay set to 3 days

Here’s what happens:

  1. The order is marked as fulfilled in your store.

  2. We schedule review requests for all 3 products.

  3. After 7 days, 1 email is sent containing review requests for the 2 most expensive products. The remaining product is skipped.

If instead you selected “Send a separate email for each product (Default)”, then we would send one email for the first product, then wait 3 days before sending another email for the second product

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