Review Marketing 101: How To Use Social Proof For More Than Just Star Ratings

What you'll learn from this webinar:

This on-demand webinar explores how to use review marketing and social proof far beyond basic star ratings. Recorded live at Growth Unlocked: The Summit, the session shares practical strategies from real operators on turning customer feedback into a meaningful driver of trust, engagement, and sales.

You’ll learn effective tactics for collecting reviews, including when to use incentives such as discounts or loyalty points, and how to humanize your brand to encourage authentic responses. The session also covers optimal review timing based on the customer journey and real product usage.

Beyond collection, the speakers show how to activate reviews across multiple channels, including email flows, landing pages, and paid social ads—not just on product detail pages.

The session features insights from Johnny Hickey (Director of Marketing, Delfina Marketing), Nicole Murphy (Co-Founder & CEO, Tall Size), and Ryan Zagata (President, Brooklyn Bicycle Co.), and is moderated by Fabrizio Assabese, Chief Growth Officer at Judge.me.