Starting a (Successful) Ecommerce Store On Shopify In 2026

What you'll learn from this webinar:

This on-demand webinar is a practical guide for new founders looking to start and grow a successful Shopify ecommerce business in 2026. Recorded live at Growth Unlocked: The Summit, the session focuses on the early decisions that have the biggest impact on long-term success.

The speakers break down three non-negotiable priorities for new stores: investing in high-quality product photography, understanding unit economics and profit margins by balancing CAC and LTV, and choosing the right marketing channels—often starting with social platforms. You’ll also learn why modern ecommerce growth depends on maximizing lifetime value through consumable or complementary products, rather than relying on one-time purchases.

The session covers how to identify your main growth bottleneck, whether it’s traffic or conversion, and when it makes sense to invest in CRO and A/B testing based on visitor benchmarks. You’ll also see how tools like Shopify Sidekick can provide AI-powered recommendations to support smarter, faster decision-making.

Featuring insights from Chris Fletcher (CEO, Visualsoft), Ika Lobjanidze (CEO & Founder, Megobari), Adam Pearce (Co-Founder, Blend Commerce), and Sam Jackson (Senior Partner Manager, Shopify), and moderated by Neil Bayton, Head of Partnerships at Judge.me.