Social Selling: How To Sell More On TikTok Shop
Updated on: January 6, 2026
What you'll learn from this webinar:
This on-demand webinar explores how brands can unlock the full potential of social selling through TikTok Shop. Recorded live at Growth Unlocked: The Summit, the session breaks down why TikTok is a discovery-first platform that excels at building awareness and driving impulse purchases.
You’ll learn how TikTok’s revenue-sharing model supports the Creator Economy and enables scalable affiliate marketing. The speakers explain what makes a product truly “TikTokable,” from high demonstrability to authentic storytelling that resonates with users. You’ll also see how sellers can use TikTok Shop’s Affiliate Center to recruit creators, send product samples efficiently, and maintain content quality and accountability.
The session goes further by exploring TikTok’s halo effect, showing how strong TikTok performance can drive sales across DTC sites and Amazon. You’ll also learn how to repurpose high-performing TikTok content across other channels, including Meta and Instagram, to support omnichannel growth.
Featuring insights from Michelle Barnum-Smith (CEO, TTShopSellers), SangHa Park (Partner Development Manager, TikTok Shop), and Jordan West (CEO, Social Commerce Club), and moderated by Fabrizio Assabese, Chief Growth Officer at Judge.me.
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