Optimizing Your Store For AI Search & GEO In 2026

What you'll learn from this webinar:

This on-demand webinar explores how AI Search and large language models are reshaping SEO for ecommerce in 2026 and beyond. Recorded live at Growth Unlocked: The Summit, the session explains why SEO is not disappearing, but evolving—and what that means for online stores competing in AI-generated search results.

You’ll learn how search diversification and changes in the results presentation layer affect visibility, and why traditional SEO fundamentals like site speed, content quality, and user experience are more important than ever. The speakers break down how LLMs generate contextualized answers by synthesizing data across sources, moving beyond simple keyword matching.

The session also highlights practical considerations for optimizing content so it remains discoverable and trustworthy in an AI-driven environment, helping your store stay competitive as search behavior changes.

Featuring insights from Alex Moss (Principal SEO, Yoast), Carl Hendy (Founder, Audits), Leigh McKenzie (Head of Growth, Backlinko), and Mags Sikora (Co-Founder, InvuAI), and moderated by Fabrizio Assabese, Chief Growth Officer at Judge.me, this webinar offers a forward-looking guide to modern SEO strategy.