Shopify BFCM Strategy: Turn Black Friday Sales Into Long-Term Customer Retention

What you'll learn from this webinar:

This on-demand webinar shows how to move beyond short-term Black Friday and Cyber Monday wins and build sustainable, long-term growth through customer retention. Recorded live at Growth Unlocked: The Summit, the session focuses on increasing lifetime value (LTV) by combining loyalty, reviews, and smarter post-BFCM marketing.

Industry experts break down how a well-structured loyalty program can drive revenue without relying on deep discounts, unlock valuable customer data, and strengthen brand trust through ongoing engagement and social proof. You’ll learn three core elements behind high-performing loyalty programs: incentives customers actually value, consistent visibility throughout the customer journey, and clear communication flows such as bonus point updates and redemption reminders.

The session also covers how to connect reviews with loyalty programs, centralize customer data after BFCM, and run segmented omnichannel campaigns using tools like Shopify Sidekick and email marketing.

The webinar features Mike Rossi (Founder & CEO, Smile.io) and Arvind Subramanian (Lead Product & Partnerships, PushOwl by Brevo), moderated by Neil Bayton, Head of Partnerships at Judge.me.