Available on the Free plan
Flows are automated emails. Each flow sends a sequence to customers automatically when they take a specific action, like subscribing or placing an order. You'll find them under Flows in your Judge.me Email admin.
The built-in flows
Judge.me Email comes with 8 ready-to-use flows:
Welcome email — trigger: New subscriber.
Post-purchase thank you — trigger: Order placed.
Browse abandoned — trigger: Product viewed.
Abandoned cart — trigger: Cart abandoned.
Abandoned checkout — trigger: Checkout abandoned.
Winback — trigger: Customer inactive.
Product recommendation — trigger: Order placed.
Back in stock — trigger: Restock alert requested.
Want more than one flow per trigger? You can create your own on top of these. See Custom flows to set up a second welcome flow, a thank-you flow for one product line, and more.
You can narrow who's included in a flow, beyond the trigger, from the flow's Filters card. Set entry filters (conditions a customer must meet to enter the flow) and exit conditions (rules that take them out partway through). In the flow builder (available only to certain stores), click the Trigger and conditions card at the top of the flow instead. See Building segments and flow filters.
The Flows list shows each flow's trigger, how many emails are live, recipients and revenue over the last 30 days, and a Status badge (Active or Inactive).
How flows work
Each flow is a short sequence of emails. On most stores, when you enable a flow, every email that's ready to send goes live at once. An email that's missing something, like a subject line or content, stays a draft until you finish it.
In the flow builder, which is in early access and is available only to certain stores, enabling or disabling a flow doesn't change any email's status. Only the emails you set to Live send. To add emails, delays and a conditional split in the flow builder, see Editing flows in the flow builder.
Each email shows a Live or Draft badge so you can see at a glance what's sending.
Considerations
Before you enable a flow, review the following considerations:
Disabling a flow doesn't pause emails already scheduled for customers partway through it. It skips them instead. If an email's send time arrives while the flow is disabled, that email is skipped for good, even if you enable the flow again later. Enable it again before that email's send time, and the email sends as normal.
A change to an email's wait applies to customers who reach that wait after you save, including customers already partway through the flow. Customers already waiting keep their original send time.
Set up a flow
Available on the Free plan
The steps to turn a flow on or off depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.
To turn a flow on or off (for most stores):
From your Judge.me Email app, go to Flows.
Click the flow you want to change.
Click Activate flow to turn it on, or Deactivate flow to turn it off.
In the confirmation window, click Activate flow or Deactivate.
If you don't see Activate flow, your store has the flow builder.
To turn a flow on or off in the flow builder:
From your Judge.me Email app, go to Flows.
Click the flow you want to change.
If the top of the page shows Unsaved changes, click Save. Turn on and Turn off work only once your changes are saved.
Click Turn on or Turn off.
In the confirmation window, click Activate flow or Deactivate.
To set a single email live or back to draft, use the Live toggle on that email's card. If an email can't go live yet, you'll see Fix the following before activating: with the issues to fix, for example a missing template or subject line.
Customize a flow
Available on the Free plan
Email timing
Each email shows when it sends: Send immediately or Wait [time], then send.
The steps to change when an email sends depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.
To change when an email sends (for most stores):
From your Judge.me Email app, go to Flows.
Click the flow you want to change.
Next to the email's timing, click Edit.
In the Delay field, enter a number.
From the Unit dropdown, select minutes, hours or days.
Click Save.
If you don't see Edit next to the email's timing, your store has the flow builder.
To change when an email sends in the flow builder:
From your Judge.me Email app, go to Flows.
Click the flow you want to change.
Click the delay above the email.
In the Wait field, enter a number.
From the Unit dropdown, select minutes, hours or days.
Click Save.
Add an email to a flow
The steps to add an email depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.
To add an email to a flow (for most stores):
From your Judge.me Email app, go to Flows.
Click the flow you want to change.
Click + Add email.
New emails start as drafts. A flow can have up to 8 emails.
If you don't see + Add email, your store has the flow builder.
To add an email to a flow in the flow builder:
From your Judge.me Email app, go to Flows.
Click the flow you want to change.
Click the + button where you want the email, and then select Email.
Click Save.
In the flow builder, a flow can have up to 100 steps, and adding an email also adds a 1-day delay above it unless a delay is already there. To set up the new email, add a conditional split, or move and delete steps, see Editing flows in the flow builder.
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