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Judge.me Email: Browse abandoned flow

Email customers who view a product in your store and leave without adding it to their cart.

Available on the Free plan.

We're rolling this out gradually, so you may not see it in your store yet.

The Browse abandoned flow emails a customer who looked at a product in your store and left without adding it to their cart. It reaches customers earlier than the Abandoned cart flow, which only covers customers who added to their cart.

How the Browse abandoned flow works

The Browse abandoned flow sends one email, Browse reminder, to a customer who views a product and leaves.

Here is how the flow runs:

  • What starts the flow: A customer you know by email views a product in your store and leaves.

  • When the email sends: 4 hours after the customer's last product view. You can change the wait. If the customer views another product before the email sends, the wait starts again.

  • What the email shows: The product the customer viewed last, then other products they viewed in the last 7 days, newest first. Each product card links to that product.

  • Which products are left out: Products that are sold out, unpublished or deleted.

  • What fills the rest: If the customer viewed fewer products than the email has room for, we fill it with recommendations from your store.

  • When the email is skipped: When it is due, the customer has added a product to their cart, started a checkout or placed an order, or the product they viewed last is no longer for sale.

How product-view tracking works

To know which products a customer viewed, the Browse abandoned flow uses the same small tracker (a Shopify web pixel) as the Abandoned cart flow.

Here is how the tracker works:

  • When it is added: We add it to your storefront when you enable either the Abandoned cart flow or the Browse abandoned flow.

  • When it is removed: We remove it only after you disable both flows.

  • Who is tracked: Only customers you already know by email. A customer is linked to their browser when they sign up through your Judge.me Email sign-up popup, or ask to be notified when a product is back in stock. Anonymous browsing is never recorded.

  • Cookie consent: The tracker only runs for customers who accepted both analytics and marketing cookies in your cookie banner.

  • Subscribed customers only: We only save product views for customers who are subscribed to email marketing.

  • One browser, one customer: A product viewed on another device or browser is counted separately.

  • How long views are kept: We delete product views after 90 days. When a customer asks to be deleted, their views are deleted too.

You can see the tracker in your Shopify admin under Settings > Customer events.

Considerations

These limits apply to the Browse abandoned flow:

  • The sign-up popup matters. The flow can only email customers who gave you their email address, and most do it through the popup. If your popup app embed is off, very few customers can be emailed.

  • Cookie consent limits reach. Where your store asks for cookie consent, only customers who accept analytics and marketing cookies are tracked. If your store requires consent but shows no cookie banner, nobody in that region is tracked.

  • Signing in or reaching checkout doesn't identify a customer. Only the sign-up popup and back-in-stock requests do.

  • A back-in-stock request alone doesn't save views. The customer's views are only saved if they are also subscribed to email marketing, for example by checking the newsletter box.

  • One browse email per customer per day. A customer can't start a new browse session for 24 hours after the last one, even after viewing another product. A customer who still has a cart email on the way doesn't start one either.

  • Old views aren't used. Views from before you enable the flow never count. After you enable the flow again, nothing sends for the first few hours.

  • The flow sends one email.

  • The email counts toward your sending allowance. Sends from this flow count toward your monthly sends like any other email.

  • Other flows take over when the customer moves on. If a customer adds a product to their cart, the browse email is skipped and the Abandoned cart flow takes over. Once they start a checkout, the Abandoned checkout flow takes over.

  • Shopify can send its own browse email. If Shopify Messaging sends its own abandoned browse email, turn it off so customers don't get two. Step 5 below shows how.

Set up the Browse abandoned flow

Step 1: Check the Browse reminder email

Available on the Free plan

The steps to check the Browse reminder email depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.

To check the Browse reminder email in the Browse abandoned flow (for most stores):

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. Click the Browse reminder email.

  4. Optional: Change the email, and then save it.

If you don't see Activate flow, your store has the flow builder.

To check the Browse reminder email in the Browse abandoned flow in the flow builder:

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. Click the Browse reminder email to open its settings.

  4. Optional: To change the email's content, click Edit email.

Step 2: Enable the Browse abandoned flow

Available on the Free plan

The steps to enable the Browse abandoned flow depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.

To enable the Browse abandoned flow (for most stores):

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. Click Activate flow.
    ​
    ​

  4. In the Activate "Browse abandoned" flow? window, click Activate flow.

If you don't see Activate flow, your store has the flow builder.

To enable the Browse abandoned flow in the flow builder:

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. If the top of the page shows Unsaved changes, click Save.

  4. Click Turn on.
    ​

  5. In the Activate "Browse abandoned" flow? window, click Activate flow.

In the flow builder, Turn on works only once your changes are saved. If a red banner lists problems instead, fix them first. To learn how, see Editing flows in the flow builder.

Step 3: Allow product-view tracking

To allow product-view tracking for the Browse abandoned flow:

  1. When Shopify asks for permission to add the tracker to your storefront, approve the request.

If you decline, the flow stays off. Click Activate flow (or Turn on in the flow builder) again to approve it.

Step 4: Check your sign-up popup

Available on the Free plan

If the Browse abandoned flow page doesn't show a Your sign-up popup isn't showing on your storefront banner, skip to Step 5.

To turn on the sign-up popup app embed for the Browse abandoned flow:

  1. On the Browse abandoned flow page, click Enable app embed.

  2. In your Shopify theme editor, turn on the app embed toggle.

  3. Click Save on the top right.

Step 5: Turn off Shopify's abandoned browse email

Available on the Free plan

If the Browse abandoned flow page doesn't show a Turn off Shopify's abandoned browse email banner, skip this step.

To turn off Shopify's abandoned browse email, so customers don't get 2 browse emails for the same visit:

  1. In your Shopify Messaging settings, turn off the abandoned browse email.

  2. Back in your Judge.me Email app, click I've turned it off.

Customize the Browse abandoned flow

Available on the Free plan

Change the delay

The steps to change when the Browse reminder email sends depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.

To change when the Browse reminder email sends (for most stores):

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. Click Edit delay on the email.
    ​
    ​

  4. In the Delay field, enter the wait time.
    ​
    ​

  5. Click Save.

If you don't see Edit delay, your store has the flow builder.

To change when the Browse reminder email sends in the flow builder:

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. Click the delay above the Browse reminder email.
    ​

  4. In the Wait field, enter a number.

  5. From the Unit dropdown, select one of the following options:

    • minutes

    • hours

    • days
      ​

  6. Click Save.

The delay can be from 30 minutes to 14 days. It waits 4 hours after the customer's last product view by default. In the flow builder, a new delay applies to customers who reach it after you save. Customers already waiting keep their timing.

Edit the email content

The steps to edit the Browse reminder email depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.

To edit the Browse reminder email (for most stores):

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. Click the Browse reminder email.

If you don't see Activate flow, your store has the flow builder.

To edit the Browse reminder email in the flow builder:

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. Click the Browse reminder email.
    ​

  4. Click Edit email.

You can edit the subject, text and product cards like in any flow email. To learn how, see Using the email template editor.

The Viewed product and Recently viewed products product sources only work in this flow's email.

Choose who enters the flow

The steps to choose who enters the Browse abandoned flow depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.

To choose which customers enter the Browse abandoned flow (for most stores):

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. Click Add filters.
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    ​

  4. In the Entry filters section, add the filters you want.

If you don't see Add filters, your store has the flow builder.

To choose which customers enter the Browse abandoned flow in the flow builder:

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. Click the Trigger and conditions card at the top of the flow.
    ​

  4. In the Entry filters section, click Edit.
    ​

  5. Add the filters you want.

  6. Click Done.

  7. Click Save.

You can filter by any of the following:

  • Order count

  • Customer tags

  • Location

  • Viewed product

  • Viewed collection
    ​
    ​

We check entry filters once, when the customer views a product.

Stop the email with exit conditions

The steps to stop the Browse reminder email with exit conditions depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.

To stop the Browse reminder email when a condition matches (for most stores):

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. Click Add filters.
    ​
    ​

  4. In the Exit conditions section, add the conditions you want.
    ​
    ​

If you don't see Add filters, your store has the flow builder.

To stop the Browse reminder email when a condition matches in the flow builder:

  1. From your Judge.me Email app, go to Flows.

  2. Click Browse abandoned.

  3. Click the Trigger and conditions card at the top of the flow.
    ​

  4. In the Exit conditions section, click Edit.
    ​

  5. Add the conditions you want.

  6. Click Done.

  7. Click Save.

We check exit conditions when the email is due to send. Adding a product to the cart, starting a checkout and placing an order always stop it, and you can't remove them.

Troubleshoot

A customer viewed a product but got no email

Issue:

A customer viewed a product in your store, and the Browse abandoned flow didn't send them an email.

Why it happens:

The customer may not be identified, may not have accepted analytics and marketing cookies, or may not be subscribed. They may also have had a browse email in the last 24 hours, or have a cart email on the way. Views from before you enabled the flow never count.

How to fix:

Check each of these in turn. Make sure your sign-up popup is showing, since it is how most customers are identified.

An email shows "skipped" in the flow's report

Issue:

A Browse reminder email shows as skipped.

Why it happens:

The reason shows next to it:

  • Order placed, Checkout started or Added to cart: The customer moved on.

  • Product unavailable: The product they viewed last was deleted, unpublished or sold out.

  • Didn't match entry filters: The customer didn't match your entry filters.

  • Matched an exit condition: An exit condition you set matched.

How to fix:

No fix is needed. We skip these emails on purpose.

The delay won't save

Issue:

The editor won't save the delay you entered.

Why it happens:

The delay on the Browse abandoned flow must be between 30 minutes and 14 days.

How to fix:

Enter a delay in that range.

The flow won't enable

Issue:

Clicking Activate flow (or Turn on in the flow builder) doesn't turn the Browse abandoned flow on.

Why it happens:

Shopify's permission to add the tracker was declined, or we couldn't add the tracker.

How to fix:

Click Activate flow (or Turn on in the flow builder) again and approve the permission.

Customers got two browse emails

Issue:

A customer got a browse email from Judge.me Email and another from Shopify.

Why it happens:

Shopify Messaging sends its own abandoned browse email.

How to fix:

Turn off Shopify's abandoned browse email. See Step 5 in Set up the Browse abandoned flow.

Resources

  1. See our latest updates:

    ➡️ Check our Unboxed page to discover newly launched features and improvements from Judge.me. See what’s new and start using the latest updates to grow your store.

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