Available on the Free plan
The Post-purchase thank you flow follows up after someone places an order — thanking them, building loyalty, and encouraging a repeat purchase.
How it works
Trigger: On order placed. It sends once per order.
The flow starts with a thank-you email and can be extended with follow-ups. Default timing (all editable):
Email 1 — Thank you: sends about 1 hour after the order.
Email 2 — Post-delivery check-in: sends about 7 days after Email 1.
Email 3 — Reorder / try something new: sends about 23 days after Email 2 (around day 30).
Considerations
Only customers subscribed to marketing emails get this flow. If someone places an order without ever subscribing, they don't get any part of it — not even the thank-you email.
All three emails go live the moment you activate the flow, since they're ready to send by default. If you've edited one so it's missing something — like a subject line — it stays a draft until you finish it.
Filters
You can narrow who actually receives the Post-purchase flow, beyond just "placed an order." Entry filters (conditions someone must meet to enter the flow) and exit conditions (rules that pull them back out partway through) use almost the same fields — exit conditions leave out Discount used, since it's checked only at entry.
Available entry fields:
Order count — is / is greater than (or equal to) / is less than (or equal to).
Customer tags — is in / is not in.
Order value — is / is greater than (or equal to) / is less than (or equal to) / is between. This reads the order that triggered the flow.
Lifetime spend — is / is greater than (or equal to) / is less than (or equal to) / is between.
Contains product — includes any of / includes all of / doesn't include. Also reads the triggering order.
Contains collection — includes any of / includes all of / doesn't include. Also reads the triggering order.
Location — is any of / is not. Matches the country on the shopper's account address, not the delivery address — the two can differ.
Discount used — is / is not (entry filters only). Checks whether the triggering order used a discount code.
Exit conditions offer the same list minus Discount used.
You can combine up to 25 conditions across up to 10 groups (one level of AND/OR nesting).
Setting up filters
From Judge.me Email admin, go to Flows.
Click Post-purchase thank you.
On the Filters card, click Add filters (or Edit if you've already set some).
Add your entry filters and/or exit conditions, then save.
Turn on the Post-purchase flow
From your Judge.me Email admin, go to Flows.
Open Post-purchase thank you.
Click Activate flow.
All three emails are now live. To hold off on a follow-up instead of sending it, turn off its Live toggle.
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