The Welcome email flow greets new subscribers and encourages a first purchase. It's one of the highest-intent moments you have, so it's worth switching on early.

Trigger: On new subscriber — a customer subscribes to marketing emails outside of checkout (for example, through your sign-up popup). It sends once per customer.

The flow is a three-email sequence, sent with these default delays (all editable):

Discounts in these emails are off by default. They switch on automatically once your sign-up popup has a discount, or you can turn one on directly.

All three emails go live as soon as you switch the flow on, since they're ready to send by default. If you've edited one so it's missing something — like a subject line — it stays a draft until you finish it.

If your sign-up popup offers a discount, that discount fills in automatically wherever the Welcome flow has a discount block turned on — normally Email 1, and Email 3 too if you've turned its discount block on.

The popup is the source of truth for this. Every time you save a change to the popup's discount, it overwrites the discount on every email it's linked to — so if you edit a discount directly inside the Welcome flow, saving the popup afterward can undo that edit.

To avoid losing your changes, set the discount on the popup first, then make any further edits directly in the flow.

See the sign-up popup guide for how to set the popup discount.