Available on the Free plan
The Welcome email flow greets new subscribers and encourages a first purchase. It's one of the highest-intent moments you have, so it's worth switching on early.
How it works
Trigger: On new subscriber — a customer subscribes to marketing emails. It sends once per customer. The flow is a three-email sequence, sent with these default delays (all editable):
Email 1 — Welcome: sends immediately, with your welcome message and a discount block ready to turn on.
Email 2 — Brand story: sends about 3 days later.
Email 3 — Product showcase: sends about 4 days after Email 2 (around day 7), with another discount block ready to turn on. Discounts in these emails are off by default. They switch on automatically once your sign-up popup has a discount, or you can turn one on directly.
Considerations
The trigger fires off marketing consent generally — not specifically Judge.me's own popup. A subscriber from any signup source (checkout, another app, imported) can trigger it.
All three emails go live the moment you activate the flow, since they're ready to send by default. If you've edited one so it's missing something — like a subject line — it stays a draft until you finish it.
In the flow builder, turning on the flow doesn't set its emails live: only emails whose switch is on send. The flow can't be turned on while an email is missing something, such as a subject line or a template.
Set up the Welcome email flow
Available on the Free plan
The steps to turn on the Welcome email flow depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.
To turn on the Welcome email flow (for most stores):
From your Judge.me Email app, go to Flows.
Click Welcome email.
Click Activate flow.
In the confirmation window, click Activate flow.
If you don't see Activate flow at the top of the flow, your store has the flow builder.
To turn on the Welcome email flow in the flow builder:
From your Judge.me Email app, go to Flows.
Click Welcome email.
On the card of each email you want to send, turn on the switch.
Click Save.
If a window asks to save changes to the flow, click Save.
Click Turn on.
In the confirmation window, click Activate flow.
If a red banner says Fix the following before activating, fix the steps marked Needs attention, then click Turn on again. To learn more, see Editing flows in the flow builder.
Discount from your sign-up popup
If your sign-up popup offers a discount, a fresh Discount block on Email 1 (and Email 3, if you turn its discount block on) auto-links to it — you'll see a "Synced from your sign-up popup" hint on the block.
Picking a different code yourself immediately unlinks that block from the popup, protecting your choice — it won't get overwritten later, and it stops following future changes you make to the popup's discount. To relink it, use the Use your popup's discount button that appears on an empty block, or re-select the popup's code manually.
See Adding discounts to popups, campaigns, and flows for how discounts work across the whole app, and the sign-up popup guide for setting the popup's discount.
Filters
You can narrow who actually receives the Welcome flow, beyond just "someone subscribed." Each Welcome email can carry entry filters (conditions someone must meet to enter the flow) and exit conditions (rules that pull them back out partway through) — both use the same set of fields for this flow.
Available fields:
Order count — is / is greater than (or equal to) / is less than (or equal to). Works correctly for new customers with no orders yet — "Order count is 0" targets people who signed up but haven't purchased.
Customer tags — is in / is not in.
Lifetime spend — is / is greater than (or equal to) / is less than (or equal to) / is between.
Signup source — is / is not (Popup, Checkout, Imported, API, Manual, Back in stock).
Location — is any of / is not. Only customers with a saved address can match — usually checkout sign-ups. Popup and form sign-ups have no address on file, so they won't match either way.
You can combine up to 25 conditions across up to 10 groups (one level of AND/OR nesting).
Change the Welcome email flow filters
Available on the Free plan
The steps to change the Welcome email flow filters depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.
To change the Welcome email flow filters (for most stores):
From your Judge.me Email app, go to Flows.
Click Welcome email.
On the Filters card, click Add filters, or Edit if you've already set some.
Add or change your entry filters and exit conditions.
Click Save.
If you don't see the Filters card, your store has the flow builder.
To change the Welcome email flow filters in the flow builder:
From your Judge.me Email app, go to Flows.
Click Welcome email.
Click the Trigger and conditions card at the top of the flow.
In the Entry filters or Exit conditions section, click Edit.
Add or change the conditions.
Click Done.
Click Save.
If a window asks to save changes to the flow, click Save.
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