Marketing & growth
Elliott Prendergast
Use a simple data-driven framework to know exactly when to cut a losing ad and when to push a winner harder.
Lesson notes
One of the biggest mistakes dropshippers make is either killing ads too early or scaling too late. In this video, I’ll show you exactly when to kill your Facebook (Meta) ads and when to scale them, using real data, case studies, and a simple decision-making framework you can apply to any product.
If you don’t understand your numbers, you’re guessing and guessing leads to wasted ad spend. This video will help you make confident, data-driven decisions so you can protect your budget and scale profitably.
In this video, you’ll learn:
When to kill a losing ad (and stop wasting money)
When an ad is ready to scale
How much data you need before making decisions
The key metrics that actually matter (CPM, CTR, CPC, ROAS)
How to analyse campaigns using real examples
A simple framework to manage your ads consistently