Marketing & growth
Elliott Prendergast
Set up Meta Business Manager and install the Facebook & Instagram app to get your Shopify store tracking conversions accurately before you spend a penny on ads.
Lesson notes
In this beginner-friendly tutorial, I’ll show you exactly how to connect the Facebook (Meta) Pixel to your Shopify store so you can track conversions, optimise your ads, and scale your dropshipping business with data. Setting up your Meta pixel correctly is one of the most important steps before running Facebook or Instagram ads. In this guide, we’ll go through the entire process, from creating your Meta Business Manager and ad account to installing the Facebook & Instagram Shopify app and verifying your pixel is working properly.
In this video, you’ll learn:
How to create a Meta Business Suite for your Shopify store
Setting up your Facebook Page and Instagram account
Creating and connecting an ad account
Installing the Facebook & Instagram app on Shopify
Creating your Meta Pixel inside Shopify
Verifying your pixel is tracking conversions correctly
Accurate tracking = better ad optimisation, lower costs, and more profitable campaigns.