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Marketing & growth
Run profitable Meta ads from scratch. Learn how to set up tracking, create high-converting creatives, read your metrics, and know exactly when to scale or kill your campaigns.
About this course
If you've tried running Facebook or Instagram ads before and didn't get the results you were hoping for, this course is for you.
We'll go through everything step by step — from setting up your pixel and creating your first ad, to reading your metrics and scaling what works. By the end, you'll have a clear, simple system you can use for any product or store.
Let's dive in.
Your lessons
1
Introduction
In this course, you'll learn everything you need to run profitable Meta ads from scratch.
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2
How to connect the Facebook pixel to Shopify
Set up Meta Business Manager and install the Facebook & Instagram app to get your Shopify store tracking conversions accurately before you spend a penny on ads.
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3
The best Meta ad creative formats for ecommerce
Discover the top-performing ad formats from UGC to founder-style so you can test faster and scale with confidence.
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4
How to read the Meta ads metrics
Discover the top-performing ad formats from UGC to founder-style so you can test faster and scale with confidence.
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5
How to create UGC ads for Meta
Learn how to script, source, and structure authentic user-generated content ads that feel native and convert.
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6
How to create voiceover ads for Meta
Build scroll-stopping voiceover ads using AI-generated audio and product footage with no creators or big budgets needed.
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7
How to create image ads for Meta
Reverse-engineer winning competitor image ads and recreate them faster and cheaper than you'd think.
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8
How to create Meta ads with AI
Use AI tools to generate footage, write scripts, and produce finished video ads ready to run in a fraction of the time.
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9
How to structure your Meta ads campaigns
Set up a clean, effective campaign structure built for 2026 so you can test products efficiently and scale what works.
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10
How to set up your first Meta ads campaign
A step-by-step walkthrough of launching your very first Facebook and Instagram campaign from objective to live ad.
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11
When to scale and when to kill your Meta ads campaigns
Use a simple data-driven framework to know exactly when to cut a losing ad and when to push a winner harder.
