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Email performance dashboard and attribution

Read the analytics dashboard: revenue, email metrics, and how Judge.me Emails attributes sales.

Available on the Free plan

The Email performance dashboard is the home page of Judge.me Email. It shows what your emails are earning and how your flows and campaigns are doing. Use the date range control (Showing data for) to switch between periods like Last 7 days, Last 30 days, or a custom range.


Revenue at the top

The main card shows:

  • Total revenue

  • Attributed revenue — sales credited to your emails.

  • Attributed orders

  • Avg order value


Email metrics and audience

The Email metrics section shows Emails sent, Open rate, Click rate, and Conversion rate. The Audience section shows your subscriber count, new sign-ups in the period, and where they came from.


Attribution

The Attribution breakdown shows Revenue per recipient and how your attributed revenue splits From flows versus From campaigns.

A sale is credited to an email when a customer clicks or opens it, then places an order within 5 days.

Not every open counts. Apple Mail can automatically open an email to protect a customer’s privacy, even if the customer never reads it. If an email is opened within one minute of delivery, Judge.me treats it as an Apple Mail auto-open and ignores it for attribution.

If a customer engages with more than one email before ordering, the most recent email gets the credit. This is called last-touch attribution. If a click and an open happen at exactly the same time, the click gets the credit.

Transactional emails, such as abandoned checkout reminders and back-in-stock alerts, follow the same attribution rules. They can receive credit instead of a marketing campaign or flow if they are the customer’s most recent qualifying interaction.

Note:

  • Attribution isn't permanent. It's recalculated regularly, so the email credited for an order can change later. It can also be removed entirely if the engagement data behind it no longer qualifies.

  • Attributed revenue also accounts for refunds. If an order is refunded within the attribution window, its revenue is subtracted from the total.


High bounce rate warning

If too many of your recent emails are hard-bouncing, the dashboard shows a warning like this:

"Your hard bounce rate (4.3%) is above the 2.0% safe threshold. These addresses do not exist, and inbox providers may start filtering or rejecting your emails. Clean your list before your next campaign."

This looks at your hard bounces over the last 14 days. You don't need to do anything by hand: any address that hard-bounces is unsubscribed automatically the moment it happens, so it won't be sent to again. See Managing subscribers and consent for how that works.

A high rate here usually means the addresses reaching your list weren't valid to begin with — worth checking where your signups are coming from, rather than something to clean up inside Judge.me Email itself.


Flow and campaign tables

Lower down, Top performing flows and Recent campaigns rank your automations and campaigns by attributed revenue, with open, click, and conversion columns. Click a row to drill into its detail, including the converted orders.


Resources

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