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Collecting reviews using QR codes

Learn how to collect reviews using QR codes and shareable links for POS

Updated over a week ago

Available on the Free plan

QR codes are ideal for:

  • Parcel inserts: Include a QR code on packaging inserts or shipping labels so customers can scan right after unboxing.

  • In-store displays: Place printed QR codes near checkout counters or fitting rooms so customers can review their in-store experience while it's fresh.

  • Handouts: Provide business cards or flyers with a QR code during events, trade shows, or pop-up markets to encourage follow-up reviews.


Types of QR codes and how they work


QR code for a specific product (redirects to Judge.me page)


​Here's how a product review collection QR code that redirects to Judge.me page works:

  1. You share the QR code for a specific product with your customer.

  2. Customer submits a review:

    • The customer scans the QR code and is redirected to a Judge.me hosted page for that product.

    • On this page, they can write their feedback, enter their name, and provide their email address.

    • Once done, they click Submit Review to move to the next step.

    • On the next screen, they are prompted to submit a photo or video (optional).

    • Finally, they click Submit Review again to complete the process.

  3. Once submitted, the review will appear in your Reviews Dashboard with the source marked as "QR codes".

  4. We then use the same validation process as web reviews to validate the review.


QR code for a specific product (redirects to in-store review form)


​Here's how a product review collection QR code that redirects to in-store review form works:

  1. You share the QR code for a specific product with your customer.

  2. Customer submits a review:

    • The customer scans the QR code and is redirected to your product page with the Write a review form readily open.

    • On this page, they follow the regular web review submission flow.

  3. We use the same validation process as web reviews to validate the review.


QR code for all products


​Here's how an all products page QR code works:

  1. You share the QR code with your customer.

  2. Customer submits a review:

    • The customer scans. the QR code and is redirected to a Judge.me hosted page.

    • On this page, they can select a product to review then click Write a review.

    • On the next screen, they can write their feedback, enter their name, and provide their email address and click Submit Review to move to the next step.

    • Then, they are prompted to submit a photo or video (optional).

    • Finally, they click Submit Review again to complete the process.

  3. Once submitted, the review will appear in your Reviews Dashboard with the source marked as "Shareable link".

  4. We then use the same validation process as web reviews to validate the review.


QR code for the store

​Here's how a store review QR code works:

  1. You share the QR code with your customer.

  2. Customer submits a review:

    • The customer scans the QR code and is redirected to a Judge.me hosted page for your store.

    • On this page, they can write their feedback, enter their name, and provide their email address.

    • Once done, they click Submit Review to move to the next step.

    • On the next screen, they are prompted to submit a photo or video (optional).

    • Finally, they click Submit Review again to complete the process.

  3. Once submitted, the review will appear in your Reviews Dashboard as Store review with the source marked as "Shareable link".


Considerations

  • QR codes are public by design. That means anyone who scans the QR code can submit a review, even if they haven’t purchased the product. Web review restriction does not apply to QR codes.

  • It's not possible to customize the texts in the QR code landing pages, but you can adjust other elements as part of the Write a review form.


How to create a QR code

To generate a QR code:

  1. From your Judge.me admin, go to Settings > Request reviews.

  2. Scroll down to the Collection channels section.

  3. Find Links, QR codes and point of sale review collection and click Manage.

There, you can adjust the color of your QR code:

  • Scroll down to the QR code styling section.

  • In the Colors dropdown, choose from these colors: Black, Golden, Green, Grey, Navy.

  • Click Save.

Then create any of the following QR codes:

  1. QR code for a specific product:

    • In the Product review collection link section, search for your product you want to get the review link for.

    • Under Redirect reviewers to, choose from these options:

      • "Judge.me page (recommended)" to redirect the customer to a Judge.me hosted page

      • "In-store review form" to redirect the customer to the Write a review form on your product page

    • Click Download PNG.

  2. QR code for all products:

    • Scroll down to the All products page link section.

    • Click Download PNG.

  3. QR code for the store:

    • Scroll down to the Store review link section.

    • Click Download PNG.

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