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Collecting reviews using a QR code

Learn how to collect reviews using QR codes, how review confirmation works, and how collection flow settings affect the reviewer experience.

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Available on the Free plan

QR codes are ideal for:

  • Parcel inserts: Include a QR code on packaging inserts or shipping labels so customers can scan right after unboxing.

  • In-store displays: Place printed QR codes near checkout counters or fitting rooms so customers can review their in-store experience while it's fresh.

  • Handouts: Provide business cards or flyers with a QR code during events, trade shows, or pop-up markets to encourage follow-up reviews.


Types of QR codes and how they work


QR code for a specific product


​Here’s how a QR code for a specific product works:

  1. You share or display the QR code for a specific product.

  2. The customer scans the QR code and is taken to the review flow for that product.

  3. The review flow follows your store’s Collection flow settings, including:

    • your review confirmation setting

    • your redirect setting

    • your review form styling and flow preferences

  4. Depending on your verification setting, one of these flows can happen:

    • the customer confirms their email before submitting a review

    • the customer submits the review first and confirms their email afterward

    • the customer submits the review without email confirmation if confirmation is disabled

  5. Once submitted, the review appears in your Reviews Dashboard with the source marked as QR code or the equivalent review source used for the QR-code flow.

  6. If the customer’s email is confirmed and matches an order, the review can be verified automatically.


QR code for all products


​Here’s how a QR code for all products works:

  1. You share or display the QR code.

  2. The customer scans the QR code and is taken to the review flow based on your store’s Collection flow settings.

  3. Depending on your verification setting:

    • if confirmation happens before review submission, the customer confirms their email first and can then see suggested products based on past purchases, if available

    • if confirmation happens after review submission, the customer can search for a product or write a store review first, then confirm their email afterward

    • if confirmation is disabled, the customer can submit a review without receiving a confirmation email

  4. If the customer’s email is confirmed and matches an order, the review can be verified automatically.


QR code for the store

​Here’s how a QR code for the store works:

  1. You share or display the QR code.

  2. The customer scans the QR code and is taken to the review flow for your store.

  3. The review flow follows your store’s Collection flow settings, including your review confirmation setting.

  4. Depending on your verification setting, the customer may confirm their email before review submission, after review submission, or not at all if confirmation is disabled.

  5. If the customer’s email is confirmed and matches an order, the review can be verified automatically.



Considerations

  • QR codes are public by design. Anyone who scans the QR code can submit a review, even if they haven’t purchased the product.

  • QR codes follow your store’s Collection flow settings for review confirmation and redirect behavior.

  • Depending on your confirmation setting, customers may confirm their email before submitting a review, after submitting a review, or submit a review without email confirmation if confirmation is disabled.


How to create a QR code

To generate a QR code:

  1. There, to adjust the color of your QR code:

    • Scroll down to the QR code styling section.

    • In the Colors dropdown, choose from these colors: Black, Golden, Green, Grey, Navy.

  2. Then, to create a QR code for a specific product:

    • In the Product review collection link section, search for your product you want to get the review link for.

    • Click Download PNG.

  3. To create a QR code for all products:

    • Scroll down to the All products page link section.

    • Click Download PNG.

  4. To create a QR code for the store:

    • Scroll down to the Store review link section.

    • Click Download PNG.


Resources

  1. Get your free trial:

    🎁 Unlock coupons and referrals to encourage more customers to leave reviews and drive repeat sales with our 15-day free trial.

  2. Follow us on LinkedIn:

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