Judge.me lets you automatically send review request emails after a selected order event — helping you collect reviews more reliably across different order flows, with minimal effort. You can customize request timing for domestic orders, international orders, and point of sale (POS) orders.
How it works
Here’s review request emails are sent once enabled:
Your customer places an order.
We schedule review requests. Once the selected order trigger (Created, Paid, Fulfilled, Delivered, Archived) is received, we will schedule review requests for the products in that order.
We check if each request is valid and update its status.
If the request is valid, it stays as "Will send on".
If the request is not valid (e.g. customer has unsubscribed, the product is excluded), it will be skipped.
We wait for the configured delay, then send the initial review request(s).
Depending on your setting, we send either:
1 email for the entire order
or, 1 email for each product in the order
If you set a custom delivery day or custom delivery time, Judge.me schedules emails based on your store’s timezone.
Each review request contains a unique link that is valid for 180 days.
Within that window, customers can submit a review using the link, and any review submitted this way is marked as Verified.
After 180 days, the link expires and customers can no longer submit a review through it.
Sender email addresses
The exact sender address for your review requests depends on whether you have a custom sender set up.
Email type | Default sender (Judge.me) | Verified custom sender |
Review requests | Send from:
Reply to: Admin notification email addresses | Send from: Your custom sender email
Reply to: The sender email address |
Set your domestic country
Available on the Free plan
We automatically detect your domestic country based on your Shopify store address.
Orders shipped to that country use your Domestic orders settings.
All other countries use International orders settings.
POS orders always use POS orders settings, regardless of country.
To change your domestic country:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, click Domestic orders.
Open the Domestic country dropdown.
Select a country from the dropdown.
Click Save.
Enable / Disable review requests
When you install Judge.me, review requests are automatically enabled and scheduled based on the Fulfilled trigger.
You can enable or disable review requests separately per order type: domestic orders, international orders, and point of sale (POS) orders.
When you disable an order type, we skip both future requests and any that were already scheduled but not yet sent for that type. When you re-enable it, orders still within their normal request window become eligible again. Requests that have already been sent aren't affected — once an email goes out, it can't be recalled.
To fully turn review requests on or off for your store, you'd need to disable review requests on all 3 order types.
1. Domestic orders
Available on the Free plan
To enable or disable review requests for domestic orders:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, click Domestic orders.
Click the checkbox next to Send requests for domestic orders to enable, or uncheck it to disable.
Click Save.
2. International orders
Available on the Free plan
To enable or disable review requests for international orders:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, click International orders.
Click the checkbox next to Send requests for domestic orders to enable, or uncheck it to disable.
Click Save.
3. Point of sale (POS) orders
Available on the Free plan
To enable or disable review requests for POS orders:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, click International orders.
Click the checkbox next to Send requests for point of sale (POS) orders to enable, or uncheck it to disable.
Click Save.
Set your order trigger
You can choose which order event starts the review request flow for each order type. We support 5 order triggers:
Created
Paid
Fulfilled
Delivered
Archived
1. Created
Available on the Free plan
When you select Created as the order trigger, the request is scheduled as soon as the order is placed in Shopify. It appears in the Review requests dashboard as Will send on.
To set Created as the order trigger for an order type or a custom timing schedule:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, open the order type or custom timing schedule you want to update.
Open the Order trigger dropdown.
Select Created.
Click Save.
2. Paid
Available on the Free plan
When you select Paid as the order trigger, the request appears in the Review requests dashboard as Waiting for payment as soon as the order is placed in Shopify, but is not yet scheduled to send.
Once Shopify marks the order as Paid, the request is scheduled and the status updates to Will send on.
To set Paid as the order trigger for an order type or a custom timing schedule:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, open the order type or custom timing schedule you want to update.
Open the Order trigger dropdown.
Select Paid.
Click Save.
3. Fulfilled
Available on the Free plan
When you select Fulfilled as the order trigger, the request is scheduled once Shopify marks the order as Fulfilled, and appears in the Review requests dashboard as Will send on.
Orders that have not yet been fulfilled do not appear in the dashboard.
To set Fulfilled as the order trigger for an order type or a custom timing schedule:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, open the order type or custom timing schedule you want to update.
Open the Order trigger dropdown.
Select Fulfilled.
Click Save.
4. Delivered
Available on the Awesome plan
When you select Delivered as the order trigger, the request appears in the Review requests dashboard as Waiting for delivery once the order is fulfilled in Shopify, but is not yet scheduled to send.
For the request to be scheduled, the order needs to be marked as delivered in Shopify, and Shopify needs to send us that update. Here's how that happens:
You fulfill the order in Shopify, including the tracking number and shipping carrier.
The order is shipped and marked as Delivered in Shopify by your carrier or a third-party Shopify app:
USPS, UPS, FedEx, Canada Post, and Sendle update the delivery status directly when you include tracking and carrier info at fulfillment.
For other carriers, you'll need a third-party shipping app that updates the delivery status in Shopify — for example, Trackiest, Shipway, ParcelPanel, Rush, Where's My Order?, or TrackingMore.
Shopify sends us an order update, and we check whether the fulfillment's
shipment_statusisdelivered.Once we confirm the order is delivered, the request is scheduled and the status updates to Will send on.
If we don't receive a delivery update from Shopify, the request stays in Waiting for delivery indefinitely. To make sure these requests still send, we recommend enabling the fallback — this sends the request a set number of days after fulfillment, regardless of whether the order is ever marked as delivered in Shopify.
To set Delivered as the order trigger for an order type or a custom timing schedule:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, open the order type or custom timing schedule you want to update.
Open the Order trigger dropdown.
Select Delivered.
(Recommended) To enable the fallback, click the checkbox next to If not delivered send after fulfilment. This sends the request a set time after fulfillment if Shopify never marks the order as delivered.
Enter the delay you want to use after fulfillment.
Choose a delay unit:
Days (0 to 365)
Hours (0 to 24)
Click Save.
5. Archived
Available on the Free plan
When you select Archived as the order trigger, the request appears in the Requests history dashboard as Waiting for archive as soon as the order is placed in Shopify, but is not yet scheduled to send.
Once the order is archived in Shopify, the request is scheduled and the status updates to Will send on.
To set Archived as the order trigger for an order type or a custom timing schedule:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, open the order type or custom timing schedule you want to update.
Open the Order trigger dropdown.
Select Archived.
Click Save.
Customize the request timing
1. Wait time after order trigger
Available on the Free plan
The wait time is the delay between the order trigger firing and the review request being sent. Setting it appropriately gives customers time to receive and use the product before being asked for a review.
To set the wait time for an order type or a custom timing schedule:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, open the order type or custom timing schedule you want to update.
In the Send review request after field, enter the delay you want.
Choose a delay unit:
Days (0 to 365)
Hours (0 to 24)
Click Save.
2. Custom delivery time
Available on the Free plan
By default, review request emails are sent at approximately the same time of day the original order was placed — for example, if an order was placed at 2:37 PM, the email sends around that time once the wait period has elapsed. You can override this to send emails at a fixed time of day instead, based on your store's timezone.
To send emails at a specific time of day:
If you're part of the Early user program:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
Open Email delivery time.
Click the checkbox next to Set custom time to send review request emails.
Open the Custom time dropdown.
Select a time you want (based on your store's time zone).
Click Save.
If you're not part of the Early user program:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
Click the checkbox next to Set custom time to send review request emails.
Open the Custom time dropdown.
Select a time you want (based on your store's time zone).
Click Save.
3. Custom delivery day
Available on the Free plan for stores in the Early user program — if your store isn't enrolled, you won't see these settings yet.
Join the program to get early access to this and other new features!
By default, review request emails are sent at the time calculated from your trigger and wait time. When you enable weekday sending, we take that calculated send time and shifts the date forward to the next occurrence of your chosen day of the week — in your store's timezone.
For example, if a request is due Monday at 10:00 AM and you select Wednesday, it sends Wednesday at 10:00 AM. If the calculated date already falls on the target weekday, the send time stays unchanged.
To send emails on a specific day of the week:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
Open Email delivery time.
Click the checkbox next to Send emails only on a specific day.
Open the Day of the week dropdown.
Select one of the following options:
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Click Save.
Custom timing schedule
Available on the Awesome plan for stores in the Early user program — if your store isn't enrolled, you won't see these settings yet.
Join the program to get early access to this and other new features!
If different products need different review request timing — for example, digital products vs. physical goods, or seasonal items vs. everyday items — you can create custom schedules and assign them to specific products.
A custom schedule lets you set a separate order trigger, wait time, and reminder settings for the products it's assigned to. Products without a custom schedule continue to use your store-level timing settings.
1. Create a custom timing schedule
To create a custom timing schedule:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top:
If you haven’t created any custom timing yet:
Click + Add custom timing for a product.
Click Create custom timing.
If you already created at least one custom timing, open Custom product timing.
Give the schedule a name, for example Digital products or Pre-orders.
To activate this custom timing schedule, click the checkbox next to Enable this custom timing.
To choose the Order trigger for this schedule:
Open the Order trigger dropdown.
Select one of the following options:
Created
Paid
Fulfilled
Delivered
Archived
Set the wait time to send the review request email after the trigger.
Optionally, configure up to 3 reminders with their own timing.
Click Save.
2. Assign products to a custom timing schedule
To assign products to a custom timing schedule:
From your Judge.me admin, go to Settings > Request scheduling > Custom product timing.
Open the schedule you want to assign products to.
Scroll down to the Products section at the bottom.
Click Add products.
Find and select the product you want to assign.
Click Add.
Products assigned to a custom schedule use that schedule’s trigger and timing instead of the store-level timing settings.
A product can only be assigned to 1 custom schedule at a time. If a product is assigned to another custom schedule, assigning it to a new one will replace the existing schedule.
Customize the review request limits per order
1. Number of products per order
Available on the Free plan
To set how many products you want to ask for a review in each order:
If you're part of the Early user program:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
Open Multi-product order settings.
In the Collect reviews for this many products per order field, enter a number between 1 and 7.
Click Save.
If you're not part of the Early user program:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
In the Collect reviews for this many products per order field, enter a number between 1 and 7.
Click Save.
This change will apply to new orders fulfilled after the setting is saved. Existing requests will not be updated.
2. Prioritization criteria
To choose which products to prioritize in each order:
If you're part of the Early user program:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
Open Multi-product order settings.
Open the Prioritize requests based on this criteria dropdown.
Select one of the following options:
Most expensive (default)
Least expensive
Random
Least reviews
Click Save.
If you're not part of the Early user program:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
For Prioritize requests based on this criteria, select one of the following options:
Most expensive (default)
Least expensive
Random
Least reviews
Click Save.
3. Product variants
Available on the Free plan
By default, if a customer buys multiple variants of the same product in one order (e.g. a Blue T-shirt and a Red T-shirt), we send a separate review request for each variant.
To send review request on the product-level, instead of the variant-level:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Open Requests for product variants and repeated purchases.
Uncheck the checkbox next to Send requests for each product variant.
Click Save.
4. Number of emails per order
Available on the Free plan
By default, we send separate review request emails for each product in the order, up to the maximum number of products you’ve configured.
You can also choose to send a single email that includes review requests for multiple products instead.
To choose how many review request emails are sent for multi-product orders:
If you're part of the Early user program:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
Open Multi-product order settings.
For Review requests for multi-product orders, select one of the following options:
Send separate emails for each product in the order
Send a single email with requests for multiple products
Click Save.
If you're not part of the Early user program, you can edit this inside you review request email template:
For smart styling templates:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Smart styling template you want to edit.
For Orders containing multiple products in the Write a review settings section, select one of the following options:
Send separate requests for each product
Send a single request with multiple products
Click Save.
For custom styling templates:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Custom styling template you want to edit.
On the right panel, scroll down to the Multi products section.
For Orders containing multiple products, select one of the following options:
Send a separate email for each product (Default)
Send a single email
Click Save.
These changes apply to new orders only. Existing scheduled requests won’t be updated.
5. Wait time between emails
Available on the Free plan
If you choose to send more than 1 review request email for multi-product orders, you can set the wait time between each request email:
If you're part of the Early user program:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
Open Multi-product order settings.
For Review requests for multi-product orders, select Send separate emails for each product in the order.
In Time delay between emails, enter a value from 1 to 10 days (this setting is only available when Send separate emails for each product in the order is enabled).
Click Save.
If you're not part of the Early user program:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, open the order type or custom timing schedule you want to update.
In the Follow-up requests and reminders are sent after field, enter the delay you want.
Choose a delay unit:
Days (0 to 365)
Hours (0 to 24)
Click Save.
These changes apply to new orders only. Existing scheduled requests won’t be updated.
Customize the review request limits per customer
1. Repeat purchases
Available on the Free plan
If a customer buys the same product again in a new order (e.g. subscription products), we send them another review request, even if they already reviewed it before.
To stop sending review requests if the customers buy the same product:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Open Requests for product variants and repeated purchases.
Uncheck the checkbox next to Send requests when the customer purchases the same product.
Click Save.
2. Request frequency
Available on the Free plan
To control how often a customer receives review request emails across multiple orders:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Open Limit review requests sent to a customer.
Open the Limit review requests sent to a customer dropdown.
Select one of the following options:
Unlimited – The customer will receive a review request for every eligible order.
Limit by number of orders:
The customer will receive a review request for a limited number of eligible orders.
To set a maximum number of orders a customer can receive requests for (available on the Awesome plan):
In the Skip requests after customer places more than field, enter a number between 1 and 10.
Limit by frequency:
The review request will be skipped if the customer already receives another request in a set number of days.
To set a cooldown period between requests (in days):
In the Skip when a request already sent for another order within field, enter a number between 1 and 365.
Click Save.
Changes made to repeat purchases and variants settings will apply to new orders fulfilled after the settings are saved. Already scheduled requests will not be updated.
Product review fallback
By default, we will skip the review requests for a product in the order when:
The product no longer exists in your store
The product is a custom product / line item
Instead of skipping these requests entirely, you can choose a fallback for these products.
1. Out-of-store products
Available on the Free plan
To enable/disable review requests for out-of-store products:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Click Manage fallback settings.
Open the When a product review request is for out-of-store products dropdown.
Select one of the following options:
Send a store review request (default) – When a product is no longer in your store, we'll send a store review request to the customer instead.
Send a request for the out-of-store product – We'll send the product review request as normal. The review will still be collected and saved under the product, even though it no longer exists in your store.
Skip the request – We'll skip the review request entirely for this product.
Click Save.
2. Custom products
Available on the Free plan
To set a store review fallback for custom products:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Click Manage fallback settings.
Click the checkbox next to Collect a store review when there's no product reference.
Click Save.
Customize the store review fallback template
Unlike the review request and reminder templates, the store request fallback template always uses Stars as the review trigger. The trigger type can't be changed.
For the store request fallback template, you can customize:
Write a review settings: stars help text
Default texts:
Email subject and preheader text
Email title, email content, and Write a review button text
Language and tone of voice
Add-ons: product recommendations, negative review resolution
Global styling — such as your logo, brand colors, and shared design elements — applies across all templates and is managed separately. See Personalizing your email templates with email styling to set those.
1. Stars help text
Available on the Free plan
To show a helper line beneath the stars in your fallback email template:
Go to the fallback template from 1 of the following places:
From Request scheduling:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Click Manage fallback template.
From Email templates:
From your Judge.me admin, go to Settings > Email templates.
In the Review request and reminder emails section at the top, click Edit on the right of the Store Review Fallback template.
In the Write a review settings section, click the checkbox next to Show stars help text.
Click Save.
2. Language
Available on the Awesome plan
When multi-language emails are enabled, we send the store review fallback template in the buyer's language — based on the language they selected on your store.
To customize the store review fallback template in a specific language:
Go to the fallback template from 1 of the following places:
From Request scheduling:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Click Manage fallback template.
From Email templates:
From your Judge.me admin, go to Settings > Email templates.
In the Review request and reminder emails section at the top, click Edit on the right of the Store Review Fallback template.
Scroll down to the Language section.
Open the Currently editing in dropdown (This setting is only available when Enable multi-language emails is enabled).
Select the language you want to edit.
Update the reminder texts (email subject, preheader, title, content, button text, and any add-on texts) for the selected language.
Click Save.
Repeat for each language you want to customize.
3. Tone of voice
Available on the Awesome plan
To set the tone of voice for the store review fallback template:
Go to the fallback template from 1 of the following places:
From Request scheduling:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Click Manage fallback template.
From Email templates:
From your Judge.me admin, go to Settings > Email templates.
In the Review request and reminder emails section at the top, click Edit on the right of the Store Review Fallback template.
Scroll down to the Language section.
Open the Tone of voice dropdown (This setting is only available when the email is in English).
Select one of the following options:
Friendly
Elegant
Direct
Custom
Click Save.
4. Texts
Available on the Awesome plan
To edit the texts in the store review fallback template:
Go to the fallback template from 1 of the following places:
From Request scheduling:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Click Manage fallback template.
From Email templates:
From your Judge.me admin, go to Settings > Email templates.
In the Review request and reminder emails section at the top, click Edit on the right of the Store Review Fallback template.
Scroll down to the Initial request template section.
Adjust the default texts in the following fields to your liking:
Email subject: ⭐️
{{ buyer_first_name }}, review your purchase from{{ shop_name }}Preheader text: We'd love your feedback on your recent order from
{{ shop_name }}Email title: Let us know what you think
Email content:
Hi
{{ buyer_first_name }},We hope you're enjoying your order from
{{ shop_name }}. If you have any thoughts on your purchase we'd love to hear what you think—your feedback helps us and future shoppers. It only takes a minute!Star help text: Click a star to leave a review (This setting is only available when Show stars help text is enabled).
Store review title: Rate your experience with
{{ shop_name }}.
Click Save.
5. Product recommendations
Available on the Awesome plan
To enable the product recommendations in the store review fallback template:
Go to the fallback template from 1 of the following places:
From Request scheduling:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Click Manage fallback template.
From Email templates:
From your Judge.me admin, go to Settings > Email templates.
In the Review request and reminder emails section at the top, click Edit on the right of the Store Review Fallback template.
Scroll down to the Email add-ons section at the bottom.
Click the checkbox next to Show product recommendations.
Click Save.
7. Negative review resolution
To enable the negative review resolution text in the store review fallback template:
Go to the fallback template from 1 of the following places:
From Request scheduling:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Click Manage fallback template.
From Email templates:
From your Judge.me admin, go to Settings > Email templates.
In the Review request and reminder emails section at the top, click Edit on the right of the Store Review Fallback template.
Scroll down to the Email add-ons section at the bottom.
Click the checkbox next to Show negative review resolution text.
(Optional) Adjust the default texts in the following fields to your liking:
Negative review resolution text: If there were issues with your purchase, let us know we're here to help.
Negative review resolution trigger: Reach out to us.
Click Save.
Troubleshoot
Why does my review link show a "404 Page Not Found" error?
Why does my review link show a "404 Page Not Found" error?
If a customer clicks the Leave a review button in a review request email and sees a "404 - Page Not Found" error, the review link has expired.
Review request links are only valid for 180 days. Once they expire, customers can no longer submit a review using that email.
How to check if the link has expired
Go to Judge.me Admin > Reviews > Review requests
Search for the request using the customer's email address or order number
Check the date the request was processed (sent)
Compare it with the date the customer tried to leave a review
If more than 180 days have passed, the review link has expired and will no longer work.
Solution: Resend the review request
To resend the review request:
Go to Judge.me Admin > Reviews > Review requests
Search for the request using the customer's email address or order number
Click the three dots and select Send request now
Confirm by clicking Send request in the confirmation pop-up
The customer will receive a new review request email with a new link, valid for another 180 days.
Resources
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