Available on the Free plan
Campaigns are one-off emails you send to a specific group of customers. Use them for a sale, a product launch, or any announcement that doesn't fit your automated flows.
This guide covers who a campaign goes to, when it sends, and how to track it after.
How it works
Campaigns target one or more segments. You can pick from two kinds:
Shopify segments — built in your Shopify admin, based on your customer data there.
Segments — built inside Judge.me Email, based on how customers engage with your emails. For example, people who opened in the last 30 days, or people who haven't opened in 90 days.
Once you're ready, choose to send a campaign right away, or schedule it for a future date and time. A scheduled campaign can be cancelled before it goes out. Cancelling moves it back to draft, and it won't send until you reschedule or send it.
Every campaign moves through a status as it goes: Draft, Scheduled, Sending, Sent, Failed, or Cancelled. A send in progress can also show as Paused, if too many of its recipients are hard-bouncing — cancel it, then check your audience before trying again.
On the Campaigns list, use the tabs (All, Draft, Scheduled, Sent, Cancelled, Failed) to filter by status, and use each row's actions to Edit, View report, Duplicate, or Delete a campaign.
Considerations
A campaign can use up to 15 segments in total. This combines both Shopify segments and your own engagement segments.
There's no single "all subscribers" option. You always send to at least one segment. To reach everyone, use or create a segment that matches all your customers.
Setting up your campaign's audience and schedule
Choose your audience
In the Audience step, open Audience list.
Pick one or more segments from the list. Each option shows its customer count, and Judge.me Email estimates your total recipients.
Create a new segment
If the audience you want isn't listed, you can create either kind of segment without leaving the campaign:
For a Shopify segment, click Create segment in Shopify. This opens Shopify in a new tab. Create your segment there, then return to Judge.me Email and reopen the campaign to select it.
For an engagement segment, click Create a segment. This opens the segment builder. See Building segments from email engagement for how to build one.
Schedule the send
In the Review & send step, under When to send:
Send now — the campaign goes out right away.
Schedule for later — choose a Date and Time. The time must be at least 15 minutes from now, and it's shown in your own timezone.
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