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Trust Badge

Display a trust badge on your store to showcase your verified review score and build shopper confidence.

Available on the Free plan

The Trust Badge displays your store's verified review score as a compact, branded badge — helping shoppers see at a glance that your store has real, verified customer reviews. When clicked, it opens a detailed modal with your rating distribution, AI-generated review summary, sentiment tags, and store features.

How it looks

Every Trust Badge carries the Judge.me Reviews logo on the left, marking the rating as independently collected. What appears next to it depends on where the badge sits.

  • Placed on its own, the Trust Badge shows the average rating of your published verified reviews, 5 star icons filled to match the score, followed by your verified published review count (e.g. 4.8 ★★★★★ 101 reviews).

  • When the Trust Badge sits inside another widget, it replaces that widget's rating text and takes a more compact form: the average rating of your published verified reviews, a single star icon instead of five, your verified published review count, followed by the total published review count (e.g. 4.8 ★ 101 verified reviews 248 total reviews).

Stores that meet our trust criteria also show a CERTIFIED mark on the right of the Judge.me Reviews logo. See Trust Certification.

Clicking the Trust Badge — in either form — opens a modal with:

  • Your store name and logo

  • Verified average rating and verified review count

  • Rating distribution (1–5 stars)

  • AI-generated review summary, if available

  • Sentiment keywords (e.g. Quality 👍, Shipping 👍)

  • A photo gallery of customer media from verified reviews, if available

How it works

The Trust Badge needs at least 1 published verified review before you can enable it. If your store has none yet, the toggle won't turn on.

Once it's enabled, we calculate the rating and review counts automatically from your published verified reviews.

Supported themes and pages

You can add Trust Badge to a 2.0 theme using the steps in this article. For a Vintage theme, add it with a Liquid code snippet instead. See Generate Liquid code below.

In a 2.0 theme, the Trust Badge can be added in the following pages:

  • Home page

  • Product page

  • Collection page

  • Page

  • Blog

  • Article

Considerations

  • The verified average rating and review count are calculated automatically from your verified published reviews and cannot be edited.

  • The AI review summary and sentiment tags displayed in the Trust Badge modal are the same store-level summaries used by other widgets. They are generated automatically and refreshed every 30 days.

  • The Trust Badge modal popup (the detailed view that opens when a shopper clicks the badge) uses Judge.me's default styling. The modal's internal appearance — including the header bar color, star colors, and text colors — cannot be customized through in-app settings. The customization options (structure, badge color, star color) apply only to the badge itself, not to the modal content.

  • The Trust Badge is currently available in English only. All text displayed on the badge and in its modal popup — including labels like "verified reviews", "total reviews", and "CERTIFIED" — is hardcoded in English. The Trust Badge does not use Judge.me's multi-language translation system, so it cannot be translated or customized per language.

Add the Trust Badge to your storefront

You can show the Trust Badge in two ways: as its own standalone badge, or inside another widget's header. The steps are different, so pick the option you want below.

Both options start the same way.

Turn on the Trust Badge

To turn on the Trust Badge:

  1. From your Judge.me admin, go to Settings > Widgets > Judge.me Trust Badge.

  2. In the Install section, toggle the Trust Badge on.
    ​

  3. A pop-up asks about your existing widgets. Check Update widgets if you also want your Cards Carousel, Testimonials Carousel, Videos Carousel, and Reviews Grid widgets to show the Trust Badge right away. Leave it unchecked if you only want the standalone badge for now.
    ​

  4. Click Save.

Make sure the Judge.me app embed is also turned on in your theme. Most stores already have this on if they're using other Judge.me widgets.

  1. From your Shopify admin, go to Online Store > Themes.

  2. Find the theme you want to edit and click Edit theme.

  3. From the menu on the top left, click the App embeds icon (the third icon).

  4. Enable the Judge.me app embed.

  5. Click Save on the top right.

Add the Trust Badge as a standalone badge

Once the Trust Badge is turned on, add its own block to your storefront.

To install it on your homepage:

  1. From your Judge.me admin, go to Settings > Widgets > Judge.me Trust Badge.

  2. Click Add to your storefront.
    ​

  3. You'll be redirected to the Shopify theme editor. Hover over the Apps block, hold the 6-dot icon (⋮⋮), and drag it up or down to change its position.
    ​

  4. Click Save on the top right.

To install it on other templates or pages:

  1. From your Shopify admin, go to Online Store > Themes.

  2. Find the theme you want to edit and click Edit theme.

  3. At the top of the theme editor, open the template dropdown in the middle.
    ​

  4. Select the template where you want to show the Trust Badge.

  5. On the left panel, inside Template, click (+) Add section.

  6. Open the Apps tab.

  7. Select the Trust Badge block.

  8. (Optional) Hover over the block, hold the 6-dot icon (⋮⋮), and drag it up or down to change its position.

  9. Click Save on the top right.

Show the Trust Badge inside a widget header

This option swaps a widget's average rating text for the Trust Badge. It doesn't add a new block. It only changes how that widget's rating text looks.

Before you start, make sure the widget (Cards Carousel, Testimonials Carousel, Videos Carousel, or Reviews Grid) is already installed on your storefront.

To apply it to one widget:

  1. From your Shopify admin, go to Online Store > Themes.

  2. Find the theme you want to edit and click Edit theme.

  3. Navigate to the page where the widget is installed.

  4. Click the widget block in the left panel to open its settings.

  5. For Rating display, select Show Trust Badge.

  6. Click Save.

To switch it back, repeat these steps and for Rating display select Show average rating text instead.

To apply it to all your widgets at once:

  1. From your Judge.me admin, go to Settings > Widgets > Judge.me Trust Badge.

  2. Toggle the Trust Badge off, then on again.

  3. In the pop-up, check Update widgets.

  4. Click Save.

This sets the Trust Badge as the rating display for every widget that hasn't been set individually.

Customize the Trust Badge with in-app settings

These settings apply everywhere the Trust Badge appears, both the standalone badge and inside widget headers, unless a specific block overrides them below.

1. Badge structure

To choose the visual structure of the Trust Badge:

  1. From your Judge.me admin, go to Settings > Widgets > Judge.me Trust Badge.

  2. For Structure, select one of the following options:

    • Outline (default) – Shows the badge with an outlined style.

    • Filled – Shows the badge with a solid filled background.
      ​

  3. Click Save.
    ​

2. Badge color

To customize the color of the Trust Badge:

  1. From your Judge.me admin, go to Settings > Widgets > Judge.me Trust Badge.

  2. For Color, select one of the following options:

    • Black (default)

    • White

    • Judge.me brand color – Uses #3DB2A2 as the color.

  3. Click Save.
    ​

3. Star color

To customize the color of the star icon in the Trust Badge:

  1. From your Judge.me admin, go to Settings > Widgets > Judge.me Trust Badge.

  2. For Star, select one of the following options:

    • Black (default)

    • White

    • Judge.me brand color – Uses #3DB2A2 as the color.
      ​

  3. Click Save.
    ​

Note: When using the Filled structure, the badge color and star color can't be the same. If they match, the star will blend into the badge background and won't be visible.

If you choose the same color for both, you'll see this error: "A filled badge with matching color and star color would hide the star. Pick a different color or star color."

4. Generate Liquid code

If you want to add the Trust Badge to a custom Liquid template or a section that isn't available in the Shopify theme editor, you can generate a Liquid code snippet from Judge.me.

To generate and add the Liquid code:

  1. From your Judge.me admin, go to Settings > Widgets > Judge.me Trust Badge.

  2. Scroll down to the Generate Liquid code card.
    ​

  3. Click Generate code.

  4. In the Generate Liquid code pop-up, customize and preview the badge as you change the style.
    ​

  5. Click Copy to copy the generated code.

  6. Click Done to close the pop-up.

  7. Paste the code into the desired Liquid template or section.

Note: The style is locked into the code snippet when you copy it. If you change your Trust Badge settings in Judge.me later, placements using this code won't update automatically. To change the style, generate and paste a new code.

Customize the Trust Badge in Shopify theme editor

You can also customize the Trust Badge directly in the Shopify theme editor. These settings only apply to this specific Trust Badge block. If the Trust Badge is shown inside a widget's header instead, it uses your shop-level settings, not these block settings.

To access the settings:

  1. From your Shopify admin, go to Online Store > Themes.

  2. Find the theme you want to edit and click Edit theme.

  3. Navigate to the page where the Trust Badge is installed.

  4. Click the Trust Badge block in the left panel to open its settings.
    ​

1. Structure

Controls the visual structure of the Trust Badge for this block.

  • Use shop default (default) – Uses the structure set in your Judge.me in-app settings.

  • Outline – Shows the badge with an outlined style.

  • Filled – Shows the badge with a solid filled background​

2. Color

Sets the badge color for this block.

  • Use shop default (default) – Uses the color set in your Judge.me in-app settings.

  • Black

  • White

  • Judge.me brand color – Uses #3DB2A2 as the color.

Note: On a Filled badge, picking the same Color and Star color hides the badge so the star stays legible. Pick a different combination.


​

3. Star color

Sets the star color for this block.

  • Use shop default (default) – Uses the star color set in your Judge.me in-app settings.

  • Black

  • White

  • Judge.me brand color – Uses #3DB2A2 as the color.

Note: On a Filled badge, picking the same Color and Star color hides the badge so the star stays legible. Pick a different combination.


​

4. Alignment

Controls the horizontal alignment of the Trust Badge on the page.

  • Left – Aligns the badge to the left.

  • Center – Centers the badge.

  • Right – Aligns the badge to the right.

Resources

  1. See our latest updates:

    ➡️ Check our Unboxed page to discover newly launched features and improvements from Judge.me. See what's new and start using the latest updates to grow your store.

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