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Email marketing
Judge.me & Omnisend integration
Use each customer’s latest review to shape your email campaigns.
Shopify
Reviews → customer segments

Make your next campaign relevant to a customer’s latest review
The Judge.me and Omnisend integration adds a customer’s latest review information to their Omnisend contact profile. Use the rating to build an audience and the review details to plan a relevant follow-up. Judge.me collects the review; Omnisend gives you the tools to create segments and campaigns from that feedback.
Separate happy customers from those who need help
Build a segment using the synced review-rating field. For example, thank customers who gave a high rating or prepare a helpful follow-up for those who reported a disappointing experience. You choose the audience rules and campaign; the direct integration does not provide a review-submitted event that automatically starts a workflow.
Personalise a campaign with the review’s context
The contact fields include the review’s title, comments, rating and product title. Use that context when composing your email, so the message reflects what the customer reviewed. The fields hold the latest submitted review, rather than a complete history of everything the person has reviewed.
How the integration works
Connect your Omnisend account in Judge.me using the setup guide. After activation, a new customer review sends four custom fields to an existing matching Omnisend subscriber. Reviews can sync even when they are not published.
You can use those fields for segments and campaign content. A later review overwrites the previous values. If you need an event-triggered workflow, the guide describes a separate Shopify Flow route; that requires its own configuration and is different from this direct connection.
Before you connect
Plans and platform: this integration supports Shopify stores using Judge.me’s Awesome plan. Omnisend includes segmentation on its Free plan; its contact, email and channel limits still apply. Choose its plan for the audience you need to reach.
Eligibility: the reviewer must already be on your Omnisend subscriber list using the same email address. The connection handles new customer reviews after activation, including unpublished reviews. It excludes older reviews, imports and administrator-created reviews.
Important limits: the direct connection does not send Judge.me review requests or provide a review-submitted automation event. It keeps the latest review fields only. Keep using Judge.me for review requests, and do not treat these fields as a review-history log.
Get started
Already using both apps? Follow the Judge.me and Omnisend setup guide. Submit a test review using an existing subscriber’s email and check the contact fields before building a segment.
New to either app? Install Judge.me and Omnisend on your Shopify store, choose the required plans, then connect them using the guide. Review the intended audience before sending your campaign.