Available on the Awesome plan. Get your 15-day free trial to unlock multilingual email templates and other advanced features.

With Judge.me, you can send multilingual review request emails to match your customers’ browsing language. This improves readability, increases response rates, and helps you gather more high-quality reviews across regions.

How multilingual emails work

When you enable multi-language emails, we automatically detect your customers' store language and send the appropriate version of the email.

For example, if a customer places an order through the French version of your store, they will receive the French version of your emails once the order is fulfilled.

Before you begin

To send Judge.me emails in multiple languages, you must first publish those languages in your Shopify store.

To publish languages in Shopify:

From your Shopify admin, go to Settings > Languages.
Click Add language, choose a language from the list, and click Add.
Use a translation app (like Shopify Translate & Adapt or Weglot) to translate your store content.
Click the 3-dot icon (...) next to each language and select Publish.

Steps to set up multiple language emails

Step 1: Enable multi-language emails

To enable multi-language emails:

From your Judge.me admin, go to Settings > Language.
In the Emails section, check the box Enable multi-language emails.

Step 2: Customize translations for review request emails

To customize translations for review request emails:

From your Judge.me admin, go to Settings > Email templates.
Follow the steps below to customize translations for your review request emails.

For smart email templates

To create smart email templates in multiple languages:

In the Email templates section, click Create > Create smart template (or Edit to edit an existing one).
In the Language section, choose the language you want to customize your email from the dropdown menu.
The email will be automatically translated into that language. You can customize the text as needed.
Choose another language from the dropdown menu and customize your text.
Click Save when you're done and Turn on to activate the template.
You can repeat the same process for other reminders if available. Switch between the tabs to edit each template.

For custom email templates

To support multiple languages, you’ll need to set up:

An original (default) template: This is your main template and will be used in the following cases:
- If no translated version exists for the customer's language
- If the customer’s language cannot be detected
1 template for each additional language you want to support

To create the original template:

In the Email templates section, click Create > Create custom template (or Edit to edit an existing one).
On the right menu, scroll down to the Advanced section.
In the Send to customers using this language dropdown, make sure it's set to "Any Language".
Customize the text to suit your brand and tone.
Click Save, then click Set as active.

To create templates for the additional languages:

Locate the original template you just created, click the dropdown icon, and select Duplicate.
Click Edit next to the template you just duplicated.
On the right menu, scroll down to the Advanced section.
In the Send to customers using this language dropdown, select the language for this template (e.g., German).
In the next pop-up:
- Click Overwrite email template to automatically translate and overwrite the existing email template.
- Click Cancel if you want to set the language for the template but don't want to automatically translate it.
Customize the text to suit your brand and tone.
Click Save, then click Set as active.
Repeat this process for each language you’ve published in Shopify.

Step 3: Customize translations in other emails (optional)

To customize the translations in other emails:

From your Judge.me admin, go to Settings > Email templates.
Follow the steps below to customize translations for your other emails.

For coupon emails

To customize your coupon email in different languages:

In the Discounts and rewards section, click the Edit button next to Coupon discount email.
Choose a language from the Currently editing in drop-down.
Edit the translated version or replace it with your custom text.
Click Save.
Repeat for other languages as needed.

For customer reward email (Referral)

To customize your referral email in different languages:

In the Discounts and rewards section, click the Edit button next to Referral customer reward email.
Choose a language from the Currently editing in drop-down.
Edit the translated version or replace it with your custom text.
Click Save.
Repeat for other languages.

For other notification emails

From your Judge.me admin, go to Collect Reviews > Emails.
In the Post-review notifications section, click the Edit button next to the email you want to edit.
- Review confirmation
- Reply notification
- Media reminder
- Q&A notification
Use the Currently editing in drop-down to select your desired language.
A default translation will appear. Make changes as needed.
Click Save.
Repeat for each language you want to customize.