The smart styling templates helps you launch high-converting review requests faster. With a built-in best-practice template and a flexible editing experience, you can create and schedule emails in just a few clicks. The editor consolidates everything in one place, so you don't need to manage separate templates for initial requests and reminders.

Considerations

Smart styling templates currently cannot be used for A/B testing.

Create a smart template

To create a new smart styling review request email template:

From your Shopify admin, go to Apps > Judge.me Reviews > Settings.
Go to Email templates.
In Review request and reminder emails, click Create ⏷ and select "Create smart template".

Customize your smart template

1. Review trigger

Available on the Awesome plan

To change the review trigger in a smart styling template:

From your Shopify admin, go to Apps > Judge.me Reviews > Settings.
Go to Email templates.
In Review request and reminder emails, click the Edit button on the right of any Smart styling template of your choice.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
In the Review trigger field in the Write a review settings section, select from the following options:
- "Stars" – show clickable stars inside the email
- "Button" – show a Write a review button. You can adjust the button text in the Review button text field at the bottom of the setting page.
- "In email form" – display the full review form directly inside the email
Click Save.

2. Help text

If you select "Stars" as the review trigger, by default, we will show a "Click a star to leave a review" text right underneath the stars.

To adjust this help text:

Available on the Awesome plan

From your Shopify admin, go to Apps > Judge.me Reviews > Settings.
Go to Email templates.
In Review request and reminder emails, click the Edit button on the right of any Smart styling template of your choice.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Scroll down to the bottom of the page.
In the Star help text field, adjust the default "Click a star to leave a review" text to your likings.
Click Save.

To disable this text:

Available on the Free plan

From your Shopify admin, go to Apps > Judge.me Reviews > Settings.
Go to Email templates.
In Review request and reminder emails, click the Edit button on the right of any Smart styling template of your choice.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
In the Write a review settings section, disable "Show stars help text".
Click Save.

3. Email content

To select a tone of voice for your review request email:

Available on the Free plan, for English language only

From your Shopify admin, go to Apps > Judge.me Reviews > Settings.
Go to Email templates.
In Review request and reminder emails, click the Edit button on the right of any Smart styling template of your choice.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Scroll down to the Language section.
In the Tone of voice dropdown, choose from the following options:
- Direct
- Elegant
- Friendly
- Custom
Click Save.

To adjust the texts in your review request email:

From your Shopify admin, go to Apps > Judge.me Reviews > Settings.
Go to Email templates.
In Review request and reminder emails, click the Edit button on the right of any Smart styling template of your choice.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Adjust the following fields to your likings and click Save:

Initial request

Field	Default texts	Can be edited on
Email subject	⭐️ `{{ buyer_first_name }}`, what did you think about `{{ product_title }}`	Awesome plan
Preheader text	We'd love your thoughts on your recent order `{{ order_name }}`	Awesome plan
Email title	Let us know what you think	Awesome plan
Email content	Hi `{{ buyer_first_name }}`, We hope you are enjoying your `{{ product_title }}` from `{{ shop_name }}`. If you have had a chance to use it, we would love to hear what you think. Your feedback helps other shoppers and helps us to improve. It only takes a minute.	Free plan

Reminder

Field	Default texts	Can be edited on
Email subject	👋 `{{ buyer_first_name }}`, forgot to review your `{{ product_title }}`?	Awesome plan
Preheader text	We would appreciate your feedback on your recent order from `{{ shop_name }}`	Awesome plan
Email title	A quick review helps us and other shoppers	Awesome plan
Email content	Hi `{{ buyer_first_name }}`, Just checking in—we hope everything is going well with your `{{ product_title }}` from `{{ shop_name }}`. If you have had a chance to try it, we would be grateful if you shared your experience. Your review helps other shoppers and only takes a minute.	Awesome plan

Troubleshoot

Star alignment looks off in the Gmail app (Android)

If the star icons in your Smart styling email template appear misaligned when viewing in the Gmail app in Android, it’s often caused by the phone using a larger system text size or display scaling. Gmail inherits these settings, so the email layout can shift.

To fix the star alignment issue in the Smart styling template in mobile, check your Android Font size or Display size / Screen zoom.

Collecting reviews using the review request emails

Customizing your review request emails (Custom styling templates)

Customizing your Write a review flow

Personalizing your email templates

Offering a "Contact us" option before a negative review is submitted

Customizing your review request emails (Smart styling templates)

Considerations

Create a smart template

Customize your smart template

1. Review trigger

2. Help text

3. Email content

Troubleshoot