The smart styling templates helps you launch high-converting review requests faster. With a built-in best-practice template and a flexible editing experience, you can create and schedule emails in just a few clicks. The editor consolidates everything in one place, so you don't need to manage separate templates for initial requests and reminders.
Considerations
Smart styling templates currently cannot be used for A/B testing.
Create a smart styling template
To create a new smart styling review request email template:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, open the Create ⏷ dropdown.
Select Create smart template.
Customize your smart styling template
1. Type of review to collect
Available on the Free plan
To choose the type of review to collect:
From your Judge.me admin, go to Settings > Email templates.
Next to Smart Email Template, click Edit.
Find Type of review.
Select one of the following options.
Product reviews only
Product reviews first, then store review
Store review only
Store review first, then product reviews
Click Save.
The email preview updates automatically based on your selection.
If your selected Type of review includes a store review, Judge.me automatically adjusts how review requests are sent for orders with multiple products.
In this case:
Send a single request with multiple products is enabled automatically.
Judge.me will add a store review block in your Smart email template.
This ensures customers receive a clear and simple review request experience.
2. Review trigger
Available on the Awesome plan
To change the review trigger in your review request emails:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Smart styling template you want to edit.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
In the Review trigger field in the Write a review settings section, select from the following options:
"Stars" – show clickable stars inside the email
"Button" – show a Write a review button. You can adjust the button text in the Review button text field at the bottom of the setting page.
"In email form" – display the full review form directly inside the email
Click Save.
3. Help text
If you select "Stars" as the review trigger, by default, we will show a "Click a star to leave a review" text right underneath the stars.
To adjust this help text:
Available on the Awesome plan
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Smart styling template you want to edit.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Scroll down to the bottom of the page.
In the Star help text field, adjust the default "Click a star to leave a review" text to your likings.
Click Save.
To disable this help text:
Available on the Free plan
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Smart styling template you want to edit.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
In the Write a review settings section, disable "Show stars help text".
Click Save.
4. Language
If you don't have multi-language emails enabled, to change the language of your review request emails:
First, change your widget and email language:
Then, create a new smart styling review request email template:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, open the Create ⏷ dropdown.
Select Create smart template.
This new smart styling template will automatically use the language you selected for your widget and email notifications.
5. Tone of voice
Available on the Free plan, for English language only
To select a tone of voice for your review request emails:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Smart styling template you want to edit.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Scroll down to the Language section.
In the Tone of voice dropdown, choose from the following options:
Direct
Elegant
Friendly
Custom
Click Save.
6. Email content
To adjust the texts in your review request emails:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Smart styling template you want to edit.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Adjust the following fields to your likings and click Save:
Initial request
Initial request
Field | Default texts | Can be edited on |
Email subject | ⭐️ , what did you think about | Awesome plan |
Preheader text | We'd love your thoughts on your recent order | Awesome plan |
Email title | Let us know what you think | Awesome plan |
Email content | Hi ,
We hope you are enjoying your from . If you have had a chance to use it, we would love to hear what you think. Your feedback helps other shoppers and helps us to improve. It only takes a minute. | Free plan |
Reminder
Reminder
Field | Default texts | Can be edited on |
Email subject | 👋 , forgot to review your ? | Awesome plan |
Preheader text | We would appreciate your feedback on your recent order from | Awesome plan |
Email title | A quick review helps us and other shoppers | Awesome plan |
Email content | Hi ,
Just checking in—we hope everything is going well with your from . If you have had a chance to try it, we would be grateful if you shared your experience. Your review helps other shoppers and only takes a minute. | Awesome plan |
7. Generate email content with AI
Available in the Awesome plan for Early user program participants.
You can use AI to generate email copy for your Smart styling templates. AI uses your store details, product descriptions, and selected tone of voice to suggest text that matches your brand.
Generate text for a single field
To generate text for one field:
From your Judge.me admin, go to Settings > Email templates.
Next to the Smart styling template you want to update, click Edit.
Open the Initial request or Reminder tab.
Next to the field you want to update, click the ✨ sparkle icon. For example, Email subject.
Click Generate.
Review the generated text and edit or generate a new one if needed.
Click Save.
Generate text for all fields at once
To generate text for all editable fields in the current tab:
From your Judge.me admin, go to Settings > Email templates.
Next to the Smart styling template you want to update, click Edit.
Open the Initial request or Reminder tab.
Next to the request template section, click ✨ Generate text.
AI will fill in all editable fields at once — for example, the email subject, preheader text, title, and content.
Review the generated text and edit or generate a new one if needed.
Click Save.
Generate text for multiple languages
If you have multi-language emails enabled, you can generate text for all enabled languages in one click.
To generate text for multiple languages:
From your Judge.me admin, go to Settings > Email templates.
Next to the Smart styling template you want to update, click Edit.
Open the Initial request or Reminder tab.
Next to the request template section, click ✨ Generate text.
In the Generate text pop-up, check Generate for all enabled languages.
Click Generate. AI will generate text for each enabled language.
Review the generated text and edit or generate a new one if needed.
Click Save.
Undo or revert AI-generated text
After generating text, you can use the arrow icons next to the Generate button:
Click the back arrow (↩️) to undo the last AI generation.
Click the forward arrow (↪️) to redo an undone AI generation.
Note: AI text generation has a daily limit of 20 generations per day. The limit resets every 24 hours. After you reach this limit, you can still edit your email content manually.
8. Assign templates per product
Available on the Awesome plan for Early user program participants.
If you have multiple smart styling templates, you can assign different templates to different products. For example, you might use a casual template for apparel and a more detailed template for electronics.
How it works
You choose one smart template as your per-product default — this template is used for any product that doesn't have a specific assignment.
You can then assign individual products to other templates.
When Judge.me sends a review request, it checks whether the product has a specific template assigned:
If it does, that template is used.
If not, the per-product default is used.
Reminders follow the same template as the initial request for that product.
Set up per-product templates
Before you start, make sure that:
You have at least 2 active smart email templates.
For easier navigation, we recommend naming each template differently.
To set up per-product templates:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section, and click the Per-product review request templates card.
In the pop-up, check Send a different review request email per product.
Select the Default template for your products.
Click Save.
From your Judge.me admin, go to Settings > Email templates.
Click Edit next to the Smart email template you'd like to assign specific products to.
In Products section, click Assign products.
Select the products and click Add, the assignment is saved immediately.
Notes:
The per-product default template must stay active — you can't deactivate or delete it while per-product templates are enabled. To change the default, set a different template as the default first.
Each product can only be assigned to one template at a time.
You can assign up to 1,000 products per template in a single update.
If you deactivate a template that has product assignments, those products will fall back to the per-product default until the template is reactivated.
If you downgrade from the Awesome plan, all product template assignments are removed.
Per-product templates are not available if your review requests are sent through Klaviyo or Shopify Flow. To use this feature, switch back to Judge.me's built-in review request emails first.
Troubleshoot
Star alignment looks off in the Gmail app (Android)
Star alignment looks off in the Gmail app (Android)
If the star icons in your Smart styling email template appear misaligned when viewing in the Gmail app in Android, it’s often caused by the phone using a larger system text size or display scaling. Gmail inherits these settings, so the email layout can shift.
To fix the star alignment issue in the Smart styling template in mobile, check your Android Font size or Display size / Screen zoom.
Resources
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🚀 Unlock advanced features like email content AI generation, per-product email templates, and more — with a 15-day free trial of the Awesome plan.
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