The smart styling templates helps you launch high-converting review requests faster. With a built-in best-practice template and a flexible editing experience, you can create and schedule emails in just a few clicks. The editor consolidates everything in one place, so you don't need to manage separate templates for initial requests and reminders.

Considerations

Smart styling templates currently cannot be used for A/B testing.

Create a smart styling template

To create a new smart styling review request email template:

From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, open the Create ⏷ dropdown.
Select Create smart template.

Customize your smart styling template

1. Type of review to collect

Available on the Free plan

To choose the type of review to collect:

From your Judge.me admin, go to Settings > Email templates.
Next to Smart Email Template, click Edit.
Find Type of review.
Select one of the following options.
- Product reviews only
- Product reviews first, then store review
- Store review only
- Store review first, then product reviews
Click Save.

The email preview updates automatically based on your selection.

If your selected Type of review includes a store review, Judge.me automatically adjusts how review requests are sent for orders with multiple products.

In this case:

Send a single request with multiple products is enabled automatically.
Judge.me will add a store review block in your Smart email template.

This ensures customers receive a clear and simple review request experience.

2. Review trigger

Available on the Awesome plan

To change the review trigger in your review request emails:

From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Smart styling template you want to edit.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
In the Review trigger field in the Write a review settings section, select from the following options:
- "Stars" – show clickable stars inside the email
- "Button" – show a Write a review button. You can adjust the button text in the Review button text field at the bottom of the setting page.
- "In email form" – display the full review form directly inside the email
Click Save.

3. Help text

If you select "Stars" as the review trigger, by default, we will show a "Click a star to leave a review" text right underneath the stars.

To adjust this help text:

Available on the Awesome plan

From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Smart styling template you want to edit.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Scroll down to the bottom of the page.
In the Star help text field, adjust the default "Click a star to leave a review" text to your likings.
Click Save.

To disable this help text:

Available on the Free plan

From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Smart styling template you want to edit.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
In the Write a review settings section, disable "Show stars help text".
Click Save.

4. Language

If you don't have multi-language emails enabled, to change the language of your review request emails:

First, change your widget and email language:
1. From your Judge.me admin, go to Settings > Language.
2. In the Language section at the top, open the Widget and notification emails language dropdown.
3. Choose your preferred language.
4. Click Save.
Then, create a new smart styling review request email template:
1. From your Judge.me admin, go to Settings > Email templates.
2. In Review request and reminder emails, open the Create ⏷ dropdown.
3. Select Create smart template.
This new smart styling template will automatically use the language you selected for your widget and email notifications.

5. Tone of voice

Available on the Free plan, for English language only

To select a tone of voice for your review request emails:

From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Smart styling template you want to edit.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Scroll down to the Language section.
In the Tone of voice dropdown, choose from the following options:
- Direct
- Elegant
- Friendly
- Custom
Click Save.

6. Email content

To adjust the texts in your review request emails:

From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button on the right of the Smart styling template you want to edit.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Adjust the following fields to your likings and click Save:

Initial request

Field	Default texts	Can be edited on
Email subject	⭐️ `{{ buyer_first_name }}`, what did you think about `{{ product_title }}`	Awesome plan
Preheader text	We'd love your thoughts on your recent order `{{ order_name }}`	Awesome plan
Email title	Let us know what you think	Awesome plan
Email content	Hi `{{ buyer_first_name }}`, We hope you are enjoying your `{{ product_title }}` from `{{ shop_name }}`. If you have had a chance to use it, we would love to hear what you think. Your feedback helps other shoppers and helps us to improve. It only takes a minute.	Free plan

Reminder

Field	Default texts	Can be edited on
Email subject	👋 `{{ buyer_first_name }}`, forgot to review your `{{ product_title }}`?	Awesome plan
Preheader text	We would appreciate your feedback on your recent order from `{{ shop_name }}`	Awesome plan
Email title	A quick review helps us and other shoppers	Awesome plan
Email content	Hi `{{ buyer_first_name }}`, Just checking in—we hope everything is going well with your `{{ product_title }}` from `{{ shop_name }}`. If you have had a chance to try it, we would be grateful if you shared your experience. Your review helps other shoppers and only takes a minute.	Awesome plan

Troubleshoot

Star alignment looks off in the Gmail app (Android)

If the star icons in your Smart styling email template appear misaligned when viewing in the Gmail app in Android, it’s often caused by the phone using a larger system text size or display scaling. Gmail inherits these settings, so the email layout can shift.