The smart styling templates helps you launch high-converting review requests faster. With a built-in best-practice template and a flexible editing experience, you can create and schedule emails in just a few clicks. The editor consolidates everything in one place, so you don't need to manage separate templates for initial requests and reminders.
Considerations
Smart styling templates currently cannot be used in A/B test setups.
Create a smart template
To create a new smart styling review request email template:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click Create ⏷ and select "Create smart template".
Customize the smart template
1. Review trigger
Available on the Awesome plan
To change the review trigger in a smart styling template:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button next to a "Smart styling" template of your choice.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
In the Review trigger field in the Write a review settings section, select from the following options:
"Stars" – show clickable stars inside the email
"Button" – show a Write a review button. You can adjust the button text in the Review button text field at the bottom of the setting page.
"In email form" – display the full review form directly inside the email
Click Save.
2. Help text
If you select "Stars" as the review trigger, by default, we will show a "Click a star to leave a review" text right underneath the stars.
To adjust this text:
Available on the Awesome plan
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button next to a "Smart styling" template of your choice.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Scroll down to the bottom of the page.
In the Star help text field, adjust the default "Click a star to leave a review" text to your likings.
Click Save.
To disable this text:
Available on the Free plan
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button next to a "Smart styling" template of your choice.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
In the Write a review settings section, disable "Show stars help text".
Click Save.
3. Email content
To select a tone of voice for your review request email:
Available on the Free plan, for English language only
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button next to a "Smart styling" template of your choice.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Scroll down to the Language section.
In the Tone of voice dropdown, choose from the following options:
Direct
Elegant
Friendly
Custom
Click Save.
To adjust the texts in your review request email:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button next to a "Smart styling" template of your choice.
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Adjust the following fields to your likings and click Save:
Initial request
Initial request
Field | Default texts | Can be edited on |
Email subject | ⭐️ | Awesome plan |
Preheader text | We'd love your thoughts on your recent order | Awesome plan |
Email title | Let us know what you think | Awesome plan |
Email content | Hi We hope you are enjoying your | Free plan |
Reminder
Reminder
Field | Default texts | Can be edited on |
Email subject | 👋 | Awesome plan |
Preheader text | We would appreciate your feedback on your recent order from | Awesome plan |
Email title | A quick review helps us and other shoppers | Awesome plan |
Email content | Hi Just checking in—we hope everything is going well with your | Awesome plan |
4. Coupon details
Available on the Awesome plan
If you've enabled coupons, you can also showcase the coupon details in your smart styling review request email templates:
From your Judge.me admin, go to Settings > Coupons.
In the Coupons section, enable "Show coupon in smart review request emails (Recommended)".
Click Save.
A coupon block that include the following elements will then be added to your smart email templates:
The actual discount value (e.g. 10%)
The "Write a review and get a coupon for 10% off your next purchase" text (this text cannot be changed)
Notes:
If your business operates in regions with strict email marketing regulations, such as Germany or countries in the European Union, mentioning rewards in a review request email may classify it as a marketing email rather than a transactional one. In these cases, you must obtain explicit consent before sending the email.