The smart email editor helps you launch high-converting review requests faster. With a built-in best-practice template and a flexible editing experience, you can create and schedule emails in just a few clicks. The editor consolidates everything in one place, so you don't need to manage separate templates for initial requests and reminders.
Create a smart template
To create a new smart review request email template:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click Create ⏷ and select "Create smart template".
Customize the smart template
To customize your smart styling review request email:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click the Edit button next to any "Smart styling" template.
Here, you can customize the following elements:
1. Review trigger
Available on the Awesome plan
To change the review trigger:
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
In the Review trigger field in the Write a review settings section, select from the following options:
"Stars" – show clickable stars inside the email
"Button" – show a Write a review button. You can adjust the button text in the Review button text field at the bottom of the setting page.
"In email form" – display the full review form directly inside the email
Click Save.
2. Help text
If you select "Stars" as the review trigger, by default, we will show a "Click a star to leave a review" text right underneath the stars.
To adjust this text:
Available on the Awesome plan
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Scroll down to the bottom of the page.
In the Star help text field, adjust the default "Click a star to leave a review" text to your likings.
Click Save.
To disable this text:
Available on the Free plan
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
In the Write a review settings section, disable "Show stars help text".
Click Save.
3. Email content
To select a tone of voice for your review request email:
Available on the Free plan, for English language only
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Scroll down to the Language section.
In the Tone of voice dropdown, choose from the following options:
Direct
Elegant
Friendly
Custom
Click Save.
To adjust the texts in your review request email:
From the main editor screen, open the Initial request or Reminder tab, depending on which email you want to edit.
Adjust the following fields to your likings and click Save:
Initial request
Initial request
Field | Default texts | Can be edited on |
Email subject | ⭐️ | Awesome plan |
Preheader text | We'd love your thoughts on your recent order | Awesome plan |
Email title | Let us know what you think | Awesome plan |
Email content | Hi We hope you are enjoying your | Free plan |
Reminder
Reminder
Field | Default texts | Can be edited on |
Email subject | 👋 | Awesome plan |
Preheader text | We would appreciate your feedback on your recent order from | Awesome plan |
Email title | A quick review helps us and other shoppers | Awesome plan |
Email content | Hi Just checking in—we hope everything is going well with your | Awesome plan |
4. Email add-ons
Enable the support info
Available on the Free plan
You can display a support message with a contact link directly in your smart email template. This gives shoppers a gentle prompt to reach out to your support team before submitting a low-star review—helping you resolve issues before they become public feedback.
To add the support info to emails:
Go to Settings > Email templates.
Click Edit on the smart template you want to update.
In the Email add-ons section, enable "Show negative review resolution text".
Click Save.
Customize the support info text
Available on the Awesome plan
To customize the message and call-to-action in the emails:
Go to Settings > Email templates.
Click Edit on the smart template.
In Email add-ons, you can customize:
Option | Default text |
Negative review resolution text | If there were issues with your purchase, let us know we're here to help. |
Negative review resolution trigger | Reach out to us. |
Click Save when you're done.
Add coupon details to the smart template
Available on the Awesome plan
If you've enabled coupons, you can also showcase the coupon details in your smart review request email templates:
From your Judge.me admin, go to Settings > Coupons.
In the Coupons section, enable "Show coupon in smart review request emails (Recommended)".
Click Save.
A coupon block that include the following elements will then be added to your smart email templates:
The actual discount value (e.g. 10%)
The "Write a review and get a coupon for 10% off your next purchase" text (this text cannot be changed)
Notes:
If your business operates in regions with strict email marketing regulations, such as Germany or countries in the European Union, mentioning rewards in a review request email may classify it as a marketing email rather than a transactional one. In these cases, you must obtain explicit consent before sending the email.