Available on the Awesome plan. Get your 15-day free trial to start sending customized rewards to your reviewers!

Rewarding customers with coupons encourages more reviews and increases repeat purchases. With Judge.me, you can automatically generate and send coupons to customers who leave a review - helping boost engagement and loyalty.

How coupons work

Here’s what happens after you enable coupons:

Your customer leaves a review.
We wait 30 minutes to allow the customer some time to upload any media (photo/video) and confirm their review (if it was submitted on the web).
We check if the customer and their review qualify for a reward based on your settings. Reviews don’t need to be published to qualify.
If they meet all requirements, we automatically generate a unique coupon code for them. The coupon is sent to the customer via email.
The customer can then use the coupon on a qualified purchase in your store.

Enable coupons

To start offering coupons for reviews:

From your Judge.me admin, go to Settings > Coupons.
In the Coupons section:
- Select "Generate and send coupons automatically" to start sending coupons for reviews.
- Select "Disabled" to stop sending coupons.
Click Save.

Customize your coupons

To customize your coupons:

From your Judge.me admin, go to Settings > Coupons.
Use the following settings to customize your coupons.

1. Add coupon details

To adjust the description of your coupon:

Scroll down to the Coupon details section.
Enter a Campaign description (optional). This can then be used in your review request template via this variable {{ coupon_details }}.
In the Coupon code field, enter a prefix (optional, by default, we use THANKYOU). We will automatically generate a unique coupon code with the prefix for each customer (e.g., THANKYOU-ABC123).
Click Save.

2. Set discount value

To set how much you want the discount value to be:

Scroll down to the Discount value section.
Choose from the following options and click Save:

Options	Additional settings
Same discount for all reviews	Choose from these options to set which reviews trigger a discount: "Any review" "Reviews containing at least one photo or video" "Reviews containing at least one video" Select the discount type: "Percentage off" "Fixed amount" Enter the Discount value (e.g., 10% or $5).
Different discount depending on media upload	Select the discount type: "Percentage off Fixed amount" Under Review, select the discount tier and enter the discount value for each tier: Any: for text-only reviews, set the lowest discount With photo: for reviews with photos (and videos if the third tier is not set), set a value equal to or higher than the text-only tier With a video: for reviews with videos, set a value equal to or higher than the photo tier For this feature to work properly, make sure to enable the media upload option: From your Judge.me admin, go to Settings > Widget > Write a Review > Customize. Scroll down to the Reviewer media section. Enable one or both of the following options: Ask for review images – Let reviewers upload images with their review. Ask for review videos – Let reviewers upload videos with their review. Click Save to apply your changes.

3. Control who receives a coupon

To control who can receive a coupon:

Scroll down to the Reward Conditions section.
Choose from the following options and click Save:

Option	What it means
Any reviewer	Anyone who leaves a review can receive a coupon
Only verified buyers	The reviewer must have at least 1 order in the store to receive a coupon
Only verified buyers of the product they reviewed	The reviewer must have purchased the specific product they are reviewing, and their review must be submitted using the same email address as the one used during checkout.
Only reviewers who have received a review request	The reviewer must submit their review through a Judge.me review request email, push notification, or SMS

Note:
The option to send a coupon based on review rating (e.g., only for 4 or 5 stars) has been removed to comply with Shopify’s Product Review Policy.

4. Set coupon usage requirements

To control which orders the coupon can be used on:

Scroll down to the Requirement and eligibility section.
Under Requirement, select from the following options and click Save:

Options	What it means
No minimum requirement	The discount code can be used for any orders
Minimum order value	The discount code can only be used for orders above a certain value
Minimum quantity of items	The discount code can only be used for orders that have more than a certain number of items

To control who can use the coupon:

Scroll down to the Requirement and eligibility section.
Under Eligibility:
- Enable "This coupon can only be used by the reviewer" to ensure that the discount code can only be used by the customer who submitted the review.
- Enable "This coupon can only be used once by each customer" to prevent the same customer from redeeming the same discount code multiple times.
- Choose from the following options and click Save:

Options	What it means
The coupon can be used multiple times	The discount code can be redeemed multiple times
Limit usage	Restrict how many times the coupon can be redeemed

5. Set coupon combinations

Judge.me coupons are created as Order discounts in Shopify. You can combine Judge.me coupon with other discount types in Shopify (Product discounts, Order discounts and Shipping discounts).

To allow customers to use both a Judge.me coupon and a Shopify discount in the same order:

From your Shopify admin:

Go to Discounts.
Create a new discount or open an existing discount that you want to combine.
Scroll down to the Combinations section.
Enable "Order discounts".
Click Save.

Then, from your Judge.me admin:

Scroll down to the Requirement and eligibility section.
Under Combinations, enable any of the following options:
- "Product discounts": allow customers to use the Judge.me coupon with a product discount in their same order
- "Order discounts": allow customers to use the Judge.me coupon with another order discount or other qualified Judge.me coupons in the same order
- "Shipping discounts": allow customers to use the Judge.me coupon with a shipping discount in the same order
Click Save.

Note:

Combining multiple discounts can significantly reduce cart value. We recommend testing different combinations to find a balance between customer incentive and profit margin.

6. Set the coupon validity

Step 1: Set expiry date

To set the expiration of your coupon:

Scroll down to the Validity section.
Select from these options and click Save:

Option	Description
This coupon never expires	The coupon will remain valid indefinitely.
This coupon expires after	Enter the number of days you want the coupon to be valid for.

Step 2: Add a coupon reminder

If you've set an expiration date for the coupon, you can send a reminder email to notify the customer before it expires.

To enable coupon reminder:

Scroll down to the Validity section.
Select This coupon expires after and specify the number of days.
Enable Send a reminder email before the coupon expires.
Specify how many days before the coupon expires to send the coupon reminder email.
Click Save.

To customize the coupon reminder email:

Scroll down to the Validity section and click the Customize coupon reminder email button.
Adjust the subject and email content below to your liking and click Save.

Option	Default texts
Email subject	Your `{{ shop_name }}` coupon expires soon!
Pre header text	Your coupon: `{{ coupon_code }}`.
Email content	Hi `{{ first_name }},` Don't forget to use your rewards coupon after leaving a `{{ review_rating }}`-star review of our product `{{ product_title }}`. Hurry and use your coupon, it expires soon in `{{ coupon_remaining_days }}` days! `{{ coupon_code }}` `{% if coupon_details %}` Coupon details: `{{ coupon_details }}`. `{% endif %}` Visit `{{ shop_url }}` to use your coupon!

Customize your coupon emails

When all reward conditions are met, the reviewer will receive the coupon code via email.

To customize the coupon email:

From your Judge.me admin, go to Settings > Coupons.
In the Coupons section, click Edit coupon discount email.
Choose from the following tones of voice to match your brand:
- Custom
- Friendly
- Direct
- Elegant
Adjust the texts below to your preference and click Save:

Option	Default texts for old version	Default texts for new version
Email subject	Thank you for your review!	`{{ first_name }}`, you've got a coupon from `{{ shop_name }}`!
Pre header text	Your coupon: `{{ coupon_code }}`.	Here's a reward for your recent review.
Email title		You've got a coupon for your review!
Email content	Hi `{{ first_name }}` !!!, Thank you for your `{{ review_rating }}`-star review of our product `{{ product_title }}`. To express our appreciation, we generated a coupon code for your next order: `{{ coupon_code }}` `{% if coupon_details %}` Coupon details: `{{ coupon_details }}`. `{% endif %}`	Hi `{{ first_name }}`, Thanks for your `{{ review_rating }}`-star review for `{{ product_title }}`. To show our appreciation, we've created a coupon for your next order. It's ready to use now. `{{ block_coupon_code }}`

Note:

The email tone of voice is only available in English. If you choose a tone of voice while customizing text in other languages, the text will fall back to English.
Due to a known issue, sample emails may display a default 20% discount, even if your actual coupon is set to a different value. Real review request emails will show the correct discount to your customers.

Highlight your rewards

Let your customers know they can earn a discount by leaving a review that meets your chosen conditions. This helps increase review submissions and builds trust with future shoppers.

In the review request email content

For smart email templates

To enable the coupon details in your smart email templates:

From your Judge.me admin, go to Settings > Coupons.
Under Coupons, enable the coupon and check the box Show coupon in smart review request emails (Recommended).

Click Save.
The coupon details will be automatically added to your smart email templates.

For legacy custom templates

To add coupon details to your legacy custom templates:

From your Judge.me admin, go to Settings > Email templates.
Under Review request and reminder emails, click Edit next to your custom template.

In the body of the email, you can add something like: We’d love your feedback! Share a review and receive a special 10% discount for your next order.

Click Save.

In the review collection form linked from the email

Once you enable your coupon campaign, the coupon details will automatically appear on the standalone review collection page. This page opens when a customer clicks “Submit review” in the review request email.

First, customers are prompted to leave a text review for the product.
Then, if you enable media uploads, customers can also add photos and videos.
If you've set different coupon tiers for text-only vs. photo/video reviews, Judge.me will display the corresponding discount value at each step.

In Shopify Customer Accounts

The same discount information will be displayed when customers submit reviews through the Judge.me review form inside their Shopify Customer Accounts, as long as you've enabled Judge.me in Customer Accounts.

Check your generated coupons

To see which review has received a coupon:

From your Judge.me admin, go to Reviews.
Click the Search and filter icon and search for the review or reviewer you want to check.
Click the 3-dot icon (...) on the right of the review and select Review details.
Under Coupon sent for this review, you'll see: "This review didn't qualify for a coupon" if no coupon was generated for the review.

You'll see 2 unique codes if a coupon has been generated for the review. For example:
- THANKYOU-JYa3m1 (From Judge.me): THANKYOU-JYa3m1 is the discount code that we sent the customer.
- Judge.me Coupons: TEXT-THANKYOU-BmNwXK (Corresponding coupon on Shopify): Judge.me Coupons: TEXT-THANKYOU-BmNwXK is the Shopify discount that holds the discount code above.

Troubleshoot

Why wasn’t a coupon generated for this review?

Issue:

A customer submitted a review, but you see that no coupon was generated for them.

Why it happens:

The coupon might not be generated for a review if:

Less than 30 minutes have passed since the review was submitted.
The review or customer didn’t meet your coupon conditions.

How to fix:

To check why a coupon wasn't generated for a review:

Check when the review was submitted. If it’s been less than 30 minutes, the coupon may still be processing. We have a 30-minute delay before generating coupons.
If more than 30 minutes have passed, check if the customer and their review qualify the requirements in your settings.

My customer said their coupon is not working

Issue:

A customer submitted a review and received a coupon code, but reports that the coupon doesn’t work at checkout.

Why it happens:

There are a few common reasons why a generated coupon may not work:

Coupon usage requirements
- The order doesn’t meet the minimum requirements (e.g. order value or quantity).
- The coupon is restricted to a specific customer (e.g. only usable by the reviewer).
- The coupon was already used once, and your settings limit one-time use.
Coupon combinations
- The customer is trying to use it with another discount that’s not allowed.
Coupon validity
- The coupon has expired (based on the validity settings in your coupon campaign).

How to fix:

To check why a customer can't use a coupon:

First, find the coupon code the customer received: see how to find the coupon code.
Copy the Corresponding coupon on Shopify (the second of the 2 codes, which starts with Judge.me Coupons).
From your Shopify admin, go to Discounts.
Search for the code you copied and see if it's Active or Expired.
- If Expired: it means the coupon code has already expired.
- If Active: you can open the code and check the conditions of the coupon in the Details section in the right menu.

If needed, you can manually adjust the conditions of that generated coupon in Shopify to let the customer user it.

A customer is using multiple discounts in their order

Judge.me coupons are generated per qualified review. For example, if a customer submits 2 qualified reviews, they will receive 2 separate coupons. By default, they may be able to apply both coupons in the same order.

While it’s not possible to change the “one coupon per review” generation rule, you can reduce the chance of multiple coupons being used together by:

Disabling the "Order discounts" combination option
Selecting a "Minimum order value" or "Minimum quantity of items" as one of your coupon usage requirements.