Available on the Free plan
The Rules tab of the sign-up popup controls when it appears, how often, and what discount it offers. To open it, go to Popups, click Customize, and select the Rules tab.
Triggers
Under Triggers, choose when the popup shows:
Time on page — shows after a set Delay in seconds.
Exit intent — shows when a visitor is about to leave. This works on desktop only.
Display frequency
Under Display frequency, set Hide after interaction to the number of days to wait before showing the popup again to someone who's already seen or dismissed it.
Discount
Under Discount, turn on Offer a discount to reward new subscribers. Then choose how the code works:
Auto-generate a unique code per subscriber — each subscriber gets their own code. Set a Code prefix to recognise these codes.
Use one shared code — everyone gets the same existing discount, which you select.
For auto-generated codes, set the Discount type (Percentage off or Fixed amount off), the Discount value, and the Code expiry (expires after a number of days, or never). You can also turn on Tag the customer with the discount.
Note: The popup discount also appears in your Welcome flow's first email. The popup is the source of truth, so edits made directly on that email can be overwritten when you save the popup.
Double opt-in
The Double opt-in section shows whether new popup sign-ups must confirm by email before they're subscribed.
To change it, click Manage in settings, which takes you to Settings > Sending rules.
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