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Questions and Answers widget (beta version)

Updated today

Available on the Awesome plan

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The Questions and Answers Widget lets shoppers ask product-specific questions directly on your product pages. You can respond publicly in the Review Widget and privately via email. This user-generated content builds trust, reduces support inquiries, and creates a rich FAQ that improves SEO and boosts conversions.

Considerations

Enable the Q&A tab

To add the Questions and Answers widget to your product pages:

  1. Install the Review Widget.

  2. From your Judge.me admin, go to Settings > Widgets.

  3. Find the Questions and Answers card and click Customize.
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  4. Inside the Review Widget collapsible tab, check "Let customers ask questions" to display questions and answers as a tab and add a Ask a question button inside the Review Widget.
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  5. Click Save to apply the changes.

Examples

Example of Q&A tab in the Review Widget

Example of the Q&A submission form

Show questions count in Star Rating badge

To display a clickable Questions count badge next or beneath your Star Rating Badge, follow the steps below:

  1. From your Judge.me admin, go to Settings > Widgets.

  2. Find the Questions and Answers card and click Customize.

  3. Open the Star Rating Badge collapsible section.

  4. Check Show questions count to display the number of questions as a clickable badge next to the Star Rating Badge.
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  5. Click Save to apply your changes.

Example

Example of the Q&A badge next to the Star Rating Badge

Customize the Q&A widget with built-in settings

You can easily customize the appearance and wording of your Q&A widget using the built-in settings panel, and preview all your changes live before saving.

At the top of the editor, you'll find three tabs that let you preview different parts of your Q&A setup:

  • In-store form: Preview how the question submission form appears to customers when they click Ask a question.

  • Review Widget: Preview how the Q&A tab and submitted questions appear inside your Review Widget.

  • Star Rating Badge: Preview how the question count and Q&A badge will display next to or beneath your Star Rating Badge.

This allows you to instantly see how your updates (such as colors, text, and layout) will appear on your store, helping you fine-tune the look and feel of the widget with confidence.

To update the look and feel of the Q&A tab and badge:

  1. From your Judge.me admin, go to Settings > Widgets.

  2. Find the Questions and Answers card and click Customize.

  3. There, you can adjust the following elements:

1. Q&A badge position

By default, the Q&A badge is displayed next to the Star Rating Badge. However, you have the option to change its position:

  1. Inside the Star Rating Badge collapsible section, select one of the options:

    • Show beneath the Star Rating Badge

    • Show next to the Star Rating Badge

  2. Click Save to apply your changes.
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2. Q&A badge color

  1. Inside the Star Rating Badge collapsible section, check "Show icon next to the badge".

  2. Use the color picker to choose your preferred badge color. You can click and drag within the color picker to find a shade you like, or type/paste a specific hex code in the input field.

  3. Click Save to apply your changes.
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3. Text

In the Text section, you can customize the wording used in your Q&A widget, including the question labels, placeholders, and success messages.

  1. Open the Text collapsible section.

  2. Use the dropdown under Currently editing in to select your desired language.

  3. Update the following text fields as needed:

Question wording

  • Question word (singular): By default set to Question

  • Question word (plural): By default set to Questions

Ask a question flow

  • Question section screen title: Default — Ask a question about this product

  • Question field label: Default — Question

  • Question field placeholder text: Default — Write your question here

(You can update other form fields and buttons in the Write a review flow.)

Question submitted

  • Question success message heading: Default — Thanks for your question!

  • Submit success message: Default — We'll notify you by email when your question is answered.

4. Once you've made the changes, click Save.

Manage your questions and answers

To find your Q&A dashboard:

  1. From your Judge.me admin, go to Reviews.

  2. On the top-menu, click on Customer questions.

From this dashboard, you can view, manage, and moderate all questions submitted by your customers or store visitors.

You can also take the following actions:

1. Reply to a question

To answer a question your store received, follow the steps below:

  1. From the Customer questions dashboard, click the reply icon located to the right of the question.

  2. Type your answer, and click Send answer.

The shopper will receive the reply via email, and they can also see it on your product page once the question is published.

Note: Replying to a question does not automatically publish it. You’ll need to manually publish the question for it to appear on your store.

2. Publish a question

By default, all new submitted questions from your customers will be hidden. To publish a question:

  1. Find the question you want to publish

  2. Click the Hidden dropdown on the right of the question.

  3. Select Publish question.

3. Edit question

You can edit a submitted question to fix typos or remove sensitive information by following the steps below:

  1. Click the 3-dot icon (…) on the right side of the question.

  2. Select Edit question.

  3. Make your changes, then click Edit question to save.

Note: We'll automatically send an email to the customer to notify them that their question has been updated.

4. Ask community

You can use the Ask community feature to invite recent customers to answer the questions for you. They'll receive an email asking to contribute answers, adding valuable peer insights for future shoppers.

To send an email to your customers requesting an answer to a submitted question:

  1. Click the 3-dot icon (...) on the right of the question and select Ask community.

  2. In the We will email the buyers of the last 10 orders with this product field, select the number of customers you want to send an email to (min 10 most recent orders, max 100 most recent orders).

  3. Click Send question.

5. Move a question

In case where a question was about product A but the question is referring to product B, merchant have the option to move the question to the relevant product.

  1. Click the 3-dot icon (...) on the right of the question and select Move question.

  2. Search for the correct product using either its title, handle or ID.

  3. Select the product and click Move question.

After the move is complete, a toast message will appear confirming the change "Question moved". The question will now be associated with the new product, though it may take a few minutes for the update to appear on your product page.

6. Delete a question

If a question is no longer relevant or was submitted in error, you can remove it directly from your Customer questions dashboard. To delete a question:

  1. Click the 3-dot icon (...) on the right of the question and select Delete question.

  2. When the confirmation dialog appears, click Delete question to confirm your choice.

After you confirm, the question will be permanently deleted from your Q&A dashboard and your store’s product page. This action can't be undone.

7. Export questions and answers

You can export all your Q&A data to review it offline, analyze customer inquiries, or keep a backup for your records. To export your questions and answers:

  1. In the top-right corner of the Customer questions dashboard.

  2. Click the Export button.

Once the export is complete, the download process will depend on the size of your data:

  • If you have many Q&As, you'll receive an email with a link to download the exported CSV file.

  • If you have only a few Q&As, the CSV file will be downloaded automatically through your browser.

Q&A notification emails

When a customer submits a question through the Q&A Widget and you (or another customer) respond, we will automatically send a notification email to the customer to let them know their question has been answered.

To ensure customers receive timely updates on their questions, Q&A notification emails cannot be turned off.

To customize the Q&A notification emails:

  1. From your Judge.me admin, go to Settings > Email templates.

  2. Scroll down to the Post-review notifications section.

  3. Click Edit on the right of Q&A notification.

  4. In the Language section, choose your preferred tone of voice (e.g. Friendly, Formal, or Custom).

  5. Under Template, you can:

    • Turn the email on or off using the toggle.

    • Edit the Email subject, Preheader text, Email title, and Email content.

    • Use variables (like {{ customer_first_name }} or {{ product_title }}) to personalize the message.

Fields

Default texts

Email subject

{{ customer_first_name }}, your question has been answered

Preheader text

Your question got a new answer, check it out!

Email title

Your question got an answer

Email content

Hi {{ customer_first_name }},

You asked a question about {{ product_title }}. There's now a new reply to your question.

Your question:

{{ block_question }}

Answer:

{{ block_answer }}

6. (Optional) In the Email add-ons section, you can include:

  • Show product recommendations to display related products.

  • Ask for a store review to encourage feedback about your store.

7. Click Save to apply your changes.

Resources

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