Want to collect more than just star ratings and written reviews?
With Custom Forms, you can ask additional questions when a customer leaves a review. This feature helps you gather valuable insights about customer preferences, experiences, or concerns, giving you the data you need to improve your products and services.
How custom forms work
Here’s a quick look at how custom forms work:
You create a Custom Forms template that include a set of questions (for example: "What size did you order?", "How was the fit?", "Would you recommend this product?") and assign it to all products or products with specific tags.
These custom questions are then shown in the review form, alongside the default questions (rating, review text, name, email, photo/video upload).
Customers fill in their answers when submitting their reviews.
The collected responses can be set as either:
Internal use only (visible to you in the dashboard but not shown publicly), or
Public (displayed together with the customer’s review on your storefront).
Set up Custom Forms
Step 1: Create a Custom Forms template
To create a new Custom Forms template:
Go to the Personalized questions (Custom Forms) page:
From your Judge.me admin, go to Settings > Widgets.
Find the Write a Review card, click Customize.
Scroll down to the Submission flow section.
Click the Custom questions button.
Click the Create template button on the top right.
Choose from the default templates or click Create template to build your template from scratch:
Default template | Description | Default questions |
Net Promoter Score | Measure how likely customers are to recommend a product. |
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Shop Net Promoter Score | Measure how likely customers are to recommend your store overall. |
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Demographic Questions | Learn more about your customers' background, preferences, or habits. |
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Useful Example Questions | A sample set of commonly used questions to get you started quickly. |
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Note:
You can create up to 10 custom templates.
Step 2: Choose where your custom questions will appear
In the Custom Forms template you just created, you can:
In the Personalized questions template name field, give your template a name.
Select:
"Activate" to show the Custom Forms questions in the Write a review flow in the Review Widget and review request emails.
"Disabled" to keep the template in draft.
For Choose where these questions will be added, choose from the following options to specify where you want the Custom Forms questions to be shown:
Option | Description |
Tagged products | The custom questions will only be shown for products with specific tags.
Enter tags separated by commas (e.g. skincare, new-arrival). |
Products without tags | The custom questions will only be shown for products without any tags. |
Store reviews | The custom questions will only be shown in the Write a store review form (e.g. from the Reviews page and Floating tab). |
Step 3: Add your custom questions
Click + Add question in your Custom Forms editor.
In the Question field:
Enter the question you want customers to answer. This question will show on the Write a review form when customers leave a review.
For example: How did the product fit?
In the Description label field:
Add a short label that will appear before the customer’s answer wherever the review is displayed (e.g. in the Review Widget).
For example: If you enter “Fit” for the Description label and the customer's answer is “True to size,” it will appear in the Review Widget as: Fit: True to size.
In the Question type dropdown, choose from the following options:
Option | Description | Additional settings |
Single choice | Customers can select 1 answer from a list of predefined options
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Multiple choice | Customers can select more than 1 answer
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Rating scale | Customers can choose a numeric rating (e.g. 1 to 5) or custom labels (e.g. “Poor”, “Average”, “Excellent”)
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Text | Customers can enter a free-form written response
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Slider | Customers select a value on a custom range slider (e.g. 0 to 10)
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Enable:
"Required question" to make the question required when submitting a review
"Hide answers from widgets" to collect the responses for internal use only.
Click Save.
Step 4: Activate your Custom Form
Once you've added your custom questions, you can click and hold the 6-dot icon (⋮⋮) on the left of the custom question to adjust its position.
To start showing the custom questions in the Write a review flow:
Scroll up to the top of the Custom Forms editor and select "Activate".
Click Save.
Manage your Custom Forms
Edit and duplicate custom form templates
To edit or duplicate your custom form template:
Go to the Personalized questions (Custom Forms) page:
From your Judge.me admin, go to Settings > Widgets.
Find the Write a Review card, click Customize.
Scroll down to the Submission flow section.
Click the Custom questions button.
There, you can see whether a Custom Form is in Draft or Active.
To edit a Custom Form, click Edit on the right of the form.
To duplicate a Custom form, click the arrow-down icon (▾) on the right of the form and select Duplicate template.
Delete Custom Forms
Deleting a Custom Form will delete the custom questions in that template and all answers you collected for these questions. This action cannot be undone.
To delete a Custom Form:
From your Judge.me admin, go to Settings > Widgets.
Under the Write a Review card, click Customize.
Scroll down to the Custom questions section and click Manage custom questions.
For draft templates:
Click the arrow-down icon (▾) and select Delete template.
For active templates:
First, set the template to Draft:
Click Edit to open the Custom Form.
Under Settings, select "Disabled"
Click Save.
Then, to delete the template:
Go back to the Custom Forms list, click the arrow-down icon (▾) and select Delete template.
Note
If you delete a question, the question and its answers will also be removed on the Review Widget & admin backend, but you can still export them together with the reviews.
One question can have many options. Giving options a convenient way to prefill the form for your customers. Deleting or editing an option doesn't affect any existing answers.
Changing the question type of an existing question only works for questions that have no answer yet. To change the question type of questions that have answers already, please create a new identical question but select a different question type and disable the previous question.