Judge.me lets you automatically request reviews from your customers after their orders are fulfilled — helping you build trust and boost conversions with minimal effort.
How it works
Here’s a quick look at how review request emails are sent:
Your customer places an order.
The order is marked as fulfilled in your store.
We schedule the review requests for each product in the fulfilled order. The order will start showing in the Requests History dashboard.
We check if each request is valid (e.g. customer hasn’t unsubscribed, the product is not excluded) and update its status accordingly.
If the request is valid, it will appear as "Will send".
If the request is not valid, it will be skipped.
After your configured delay, we send out the review request emails automatically. Depending on your setting, either:
1 email is sent for the entire order, or
1 email is sent for each product in the order.
Each review request contains a unique token that is valid for 45 days.
Within those 45 days, if the customer submits a review using the request link, the review will be marked as Verified.
After 45 days, the token expires and the link will no longer work.
Enable or disable the review requests
Available on the Free plan
When you install Judge.me, review requests are automatically enabled for all new fulfilled orders. This means we will start scheduling and sending review requests automatically, unless you turn them off.
To disable review request emails for domestic, international, or POS orders:
From your Judge.me admin, go to Settings > Request scheduling.
In the Request Timing section, unclick the checkbox next to any of the following options:
"Send requests for domestic orders"
"Send requests for international orders"
"Send requests for point of sale (POS) orders"
Click Save.
Once you disable review requests for an order type, any already scheduled and future requests for those order types will be automatically skipped.
Note:
If your review request emails include incentives (such as discount offers for leaving a review), they may be more likely to be considered marketing emails in some regions.
If you want to only send review requests to customers who accept marketing, see: Sending review requests based on Shopify marketing consent.
Customize the review request timing
1. Wait time
Wait time after order fulfillment
Available on the Free plan
You can control how long to wait after an order is fulfilled before sending a review request. Well-timed requests help you collect better reviews by reaching customers when their experience is still fresh.
To set the wait time (in days) for each order type:
From your Judge.me admin, go to Settings > Request scheduling.
In the Request Timing section, for each order type (Domestic orders, International orders, and Point of sale (POS) orders), in the After the order is fulfilled, send the review request after field, enter a number between 0 and 60.
Click Save.
This change will apply to new orders fulfilled after the settings are saved. Existing requests will not be updated.
Wait time between each request
Available on the Free plan
You can control how long to wait after the first review request is sent out before sending the next review request or the review request reminder in the order.
To set the wait time (in days) between each request and reminder in an order:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
In the Request Timing section, for each type of orders (Domestic orders, International orders, and Point of sale (POS) orders), in the Follow-up requests and reminders are sent after field, enter a number between 0 and 10.
Click Save.
This change will apply to new orders fulfilled after the settings are saved. Existing requests will not be updated.
2. Send time
Available on the Free plan
By default, the review request will be sent at the same hour as when the order was placed.
To send your review requests at a fixed hour (based on your store timezone):
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
Click the checkbox next to Set custom time to send review request emails.
Open the Custom time dropdown (available when Set custom time to send review request emails is enabled).
Set the exact hour to send the review requests.
Click Save.
This change will apply to new orders fulfilled after the settings are saved. Existing requests will not be updated.
Customize the review request limits per order
1. Number of products
Available on the Free plan
To set how many products you want to ask for a review in each order:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
In the Collect reviews for this many items per order field, enter a number between 1 and 7.
Click Save.
This change will apply to new orders fulfilled after the setting is saved. Existing requests will not be updated.
2. Prioritized products
Available on the Awesome plan
To choose which products to prioritize in each order:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Requests schedule section.
Under Prioritize requests based on this criteria, choose from these options:
"Most expensive" (default)
"Least expensive"
"Random"
"Least reviews"
Click Save.
This change will apply to new orders fulfilled after the setting is saved. Existing requests will not be updated.
3. Product variants
Available on the Free plan
If a customer buys multiple variants of the same product in one order (e.g. a Blue T-shirt and a Red T-shirt), we send a separate review request for each variant.
To send review request on the product-level, instead of the variant-level:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Open Requests for product variants and repeated purchases.
Unclick the checkbox next to Send requests for each product variant.
Click Save.
4. Number of emails
Available on the Free plan
By default, we send 1 separate review request email for each product in an order, up to the maximum number of items you’ve configured in your schedule.
If you want to send just 1 email per order (the email will include requests for multiple products), you can change this in the email template you use.
These changes will apply to new orders fulfilled after the settings are saved. Existing requests will not be updated.
Smart styling template
If you use a smart styling template, to change the number of review request email per order:
From your Judge.me admin, go to Settings > Email templates.
Click Edit next to the request email template you want to edit.
On the left menu, find the Write a review settings section.
In the Review trigger dropdown, select either "Stars" or "Button".
In the Orders containing multiple products setting, select between:
"Send separate requests for each product" (default)
Or "Send a single request with multiple products"
Click Save.
Custom styling template
If you use a custom styling template, to change the number of review request email per order:
From your Judge.me admin, go to Settings > Email templates.
Click Edit next to the request email template you want to edit.
In the Settings tab on the right menu, scroll down to the Multi products section.
In the Orders containing multiple products setting, select between:
"Send separate requests for each product" (default)
Or "Send a single request with multiple products"
Click Save.
Legacy styling template
If you use a legacy styling template, the option to control how many review request emails are sent per order is not available.
To access these settings, switch to either:
Smart styling template (recommended), or
Custom styling template
Customize the review request limits per customer
1. Repeat purchases
Available on the Free plan
If a customer buys the same product again in a new order (e.g. subscription products), we send them another review request, even if they already reviewed it before.
To stop sending review requests if the customers buy the same product:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Open Requests for product variants and repeated purchases.
Unclick the checkbox next to Send requests when the customer purchases the same product.
Click Save.
2. Number of requests
To control how often a customer receives review request emails across multiple orders:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Request limits and fallbacks section.
Open Limit review requests sent to a customer.
Open the Limit review requests sent to a customer dropdown.
Select one of the following options (available on the Free plan):
Unlimited – The customer will receive a review request for every eligible order.
Limit by number of orders:
The customer will receive a review request for a limited number of eligible orders.
To set a maximum number of orders a customer can receive requests for (available on the Awesome plan):
In the Skip requests after customer places more than field, enter a number between 1 and 10.
Limit by frequency:
The review request will be skipped if the customer already receives another request in a set number of days.
To set a cooldown period between requests (in days):
In the Skip when a request already sent for another order within field, enter a number between 1 and 365.
Click Save.
Changes made to repeat purchases and variants settings will apply to new orders fulfilled after the settings are saved. Already scheduled requests will not be updated.
Collecting store reviews for out-of-store products and custom items
Available on the Free plan
In some cases, Judge.me cannot send a product review request for an item in an order. This can happen when:
Product no longer exists in your store
Order contains custom line items
Product can't be identified from the order
Instead of skipping these requests, you can choose how reviews are collected using Product review fallback settings:
From your Judge.me admin, go to Settings > Request scheduling
Scroll to Request limits and fallbacks
Click Product review fallback settings
Choose how to handle these cases:
For out-of-store products:
Send a store review request (default)
Send a request for the out-of-store product
Skip the request
For custom line items:
Enable collecting a store review when there's no product reference
Click Save
And to adjust your fallback email template:
From your Judge.me admin, go to Settings > Request scheduling
Scroll to Request limits and fallbacks
Click Manage fallback template
Example of a review request flow
Let’s say a customer places an order with 3 products and your settings are:
Review requests sent 7 days after fulfillment
Request for maximum 2 products per order
Product priority is set to “Most expensive”
"Send a single email" is selected
Follow-up requests delay set to 3 days
Here’s what happens:
The order is marked as fulfilled in your store.
We schedule review requests for all 3 products.
After 7 days, 1 email is sent containing review requests for the 2 most expensive products. The remaining product is skipped.
If instead you selected “Send a separate email for each product (Default)”, then we would send one email for the first product, then wait 3 days before sending another email for the second product.
Troubleshoot
Why does my review link show a "404 Page Not Found" error?
Why does my review link show a "404 Page Not Found" error?
If a customer clicks the Leave a review button in a review request email and sees a "404 - Page Not Found" error, the review link has expired.
Review request links are only valid for 45 days. Once they expire, customers can no longer submit a review using that email.
How to check if the link has expired
Go to Judge.me Admin > Reviews > Review requests
Search for the request using the customer's email address or order number
Check the date the request was processed (sent)
Compare it with the date the customer tried to leave a review
If more than 45 days have passed, the review link has expired and will no longer work.
Solution: Resend the review request
To resend the review request:
Go to Judge.me Admin > Reviews > Review requests
Search for the request using the customer's email address or order number
Click the three dots and select Send request now
Confirm by clicking Send request in the confirmation pop-up
The customer will receive a new review request email with a new link, valid for another 45 days.