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Offering coupons for reviews

Send coupons to customers who leave a review, helping boost engagement and loyalty

Updated yesterday

Available on the Awesome plan. Get your 15-day free trial to start sending customized rewards to your reviewers!

Rewarding customers with coupons encourages more reviews and increases repeat purchases. With Judge.me, you can automatically generate and send coupons to customers who leave a review - helping boost engagement and loyalty.


How coupons work

Here’s what happens after you enable coupons:

  1. Your customer leaves a review.

  2. We wait 30 minutes to allow the customer some time to upload any media (photo/video) and confirm their review (if it was submitted on the web).

  3. We check if the customer and their review qualify for a reward based on your settings.

  4. If they meet all requirements, we automatically generate a unique coupon code for them. The coupon is sent to the customer via email.

  5. The customer can then use the coupon on a qualified purchase in your store.


Enable coupons

To start generating coupons for reviews:

  1. From your Judge.me admin, go to Marketing and Social > Coupons.

  2. In the Coupons section, select "Generate and send coupons automatically".

  3. Click Save.


See the steps for the new app design (coming soon)

Steps to enable automatic coupons:

  1. From your Judge.me admin, go to Settings > Coupons.

  2. In the Coupons section, check the box for Generate and send coupons automatically.

  3. Click Save to apply your changes.


Customize your coupons

1. Add coupon details

To adjust the description of your coupon:

  1. From your Judge.me admin, go to Marketing and Social > Coupons.

  2. Scroll down to the Coupon details section.

  3. Enter a Campaign description (optional). This can then be used in your review request template via this variable {{ coupon_details }}.

  4. In the Coupon code field, enter a prefix (optional, by default, we use THANKYOU). We will automatically generate a unique coupon code with the prefix for each customer (e.g., THANKYOU-ABC123).

  5. Click Save.


See the steps for the new app design (coming soon)

To edit coupon details in Judge.me, follow these steps:

  1. From your Judge.me admin, go to Settings > Coupons.

  2. Scroll down to the Coupon details section.

  3. In the Campaign description field (optional), enter a description for your campaign. This description can be added to your review request template using the {{ coupon_details }} variable.

  4. In the Coupon code field, enter a prefix (optional). By default, the prefix is THANKYOU. Judge.me will automatically generate a unique coupon code for each customer using your prefix (e.g., THANKYOU-ABC123).

  5. Click Save.


2. Set discount value

To set how much you want the discount value to be:

  1. From your Judge.me admin, go to Marketing and Social > Coupons.

  2. Scroll down to the Discount value section.

  3. Choose from the following options and click Save.

Options

Additional settings

Same discount for all reviews

Choose from these options to set which reviews trigger a discount:

  • "Any review"

  • "Reviews containing at least one photo or video"

  • "Reviews containing at least one video"

Select the discount type:

  • "Percentage off"

  • "Fixed amount"

Enter the Discount value (e.g., 10% or $5).

Different discount depending on media upload

Select the discount type:

  • "Percentage off

  • Fixed amount"

Under Review, select the discount tier and enter the discount value for each tier:

  • Any: for text-only reviews, set the lowest discount

  • With photo: for reviews with photos (and videos if the third tier is not set), set a value equal to or higher than the text-only tier

  • With a video: for reviews with videos, set a value equal to or higher than the photo tier

For this feature to work properly, make sure to enable the media upload option:

  1. From your Judge.me admin, go to Widgets > Write a Review > Customize.

  2. Scroll down to the Reviewer media section.

  3. Enable one or both of the following options:

    • Ask for review images – Let reviewers upload images with their review.

    • Ask for review videos – Let reviewers upload videos with their review.

  4. Click Save to apply your changes.


See the steps for the new app design (coming soon)

To set the discount value for your coupon in Judge.me:

  1. From your Judge.me admin, go to Settings > Coupons.

  2. Scroll down to the Discount value section.

  3. Choose from the following options and click Save.

Options

Additional settings

Same discount for all reviews

Choose from these options to set which reviews trigger a discount:

  • Any review

  • Reviews containing at least one photo or video

  • Reviews containing at least one video

Select the discount type:

  • Percentage off

  • Fixed amount

Enter the Discount value (e.g., 10% or $5).

Different discount depending on media upload

Select the discount type:

  • Percentage off

  • Fixed amount

Under Review, select the discount tier and enter the discount value for each tier:

  • Any: for text-only reviews, set the lowest discount

  • With photo: for reviews with photos (and videos if the third tier is not set), set a value equal to or higher than the text-only tier

  • With a video: for reviews with videos, set a value equal to or higher than the photo tier

For this feature to work properly, make sure to enable the media upload option:

  1. From your Judge.me Reviews admin, go to Settings > Widgets.

  2. Go to Write a review > Customize.

  3. Scroll down to the Reviewer media section.

  4. Enable one or both of the following options:

    • Ask for review images – Let reviewers upload images with their review.

    • Ask for review videos – Let reviewers upload videos with their review.

  5. Click Save to apply your changes.


3. Control who receives a coupon

To control who can receive a coupon:

  1. From your Judge.me admin, go to Marketing and Social > Coupons.

  2. Scroll down to the Reward Conditions section.

  3. Choose from the following options and click Save.

Option

What it means

Any reviewer

Anyone who leaves a review can receive a coupon

Only verified buyers

The reviewer must have at least 1 order in the store to receive a coupon

Only verified buyers of the product they reviewed

The reviewer must have purchased the specific product they are reviewing, and their review must be submitted using the same email address as the one used during checkout.

Only reviewers who have received a review request

The reviewer must submit their review through a Judge.me review request email, push notification, or SMS

Note:
The option to send coupon based on review rating (e.g. only for 4 or 5 stars) has been removed to comply with Shopify’s Product Review Policy.


See the steps for the new app design (coming soon)

To set conditions for who can receive a coupon in Judge.me:

  1. From your Judge.me Reviews admin, go to Settings > Coupons.

  2. Scroll down to the Reward Conditions section.

  3. Select one of the following options and click Save to apply your settings.

Option

What it means

Any reviewer

Anyone who leaves a review can receive a coupon

Only verified buyers

The reviewer must have at least 1 order in the store to receive a coupon

Only verified buyers of the product they reviewed

The reviewer must have purchased the specific product they are reviewing, and their review must be submitted using the same email address as the one used during checkout.

Only reviewers who have received a review request

The reviewer must submit their review through a Judge.me review request email, push notification, or SMS


4. Set coupon usage requirements

To control which orders the coupon can be used on:

  1. From your Judge.me admin, go to Marketing and Social > Coupons.

  2. Scroll down to the Requirement and eligibility section.

  3. Under Requirement, select from the following options and click Save:

Options

What it means

No minimum requirement

The discount code can be used for any orders

Minimum order value

The discount code can only be used for orders above a certain value

Minimum quantity of items

The discount code can only be used for orders that have more than a certain number of items

To control who can use the coupon:

  1. From your Judge.me admin, go to Marketing and Social > Coupons.

  2. Scroll down to the Requirement and eligibility section.

  3. Under Eligibility:

    • Enable "This coupon can only be used by the reviewer" to ensure that the discount code can only be used by the customer who submitted the review.

    • Enable "This coupon can only be used once by each customer" to prevent the same customer from redeeming the same discount code multiple times.

    • Choose from the following options and click Save:

Options

What it means

The coupon can be used multiple times

The discount code can be redeemed multiple times

Limit usage

Restrict how many times the coupon can be redeemed


See the steps for the new app design (coming soon)

To set requirements for how a coupon can be applied:

  1. From your Judge.me admin, go to Settings > Coupons.

  2. Scroll down to the Requirement and eligibility section.

  3. Under Requirement, choose one of the following options and click Save.

Options

What it means

No minimum requirement

The discount code can be used for any orders

Minimum order value

The discount code can only be used for orders above a certain value

Minimum quantity of items

The discount code can only be used for orders that have more than a certain number of items

To set eligibility rules for your coupon:

  1. From your Judge.me admin, go to Settings > Coupons.

  2. Scroll down to the Requirement and eligibility section.

  3. Under Eligibility, choose one or both of the following options:

    • This coupon can only be used by the reviewer – Limits the coupon so it can only be redeemed by the customer who submitted the review.

    • This coupon can only be used once by each customer – Prevents the same customer from using the discount code multiple times.

  4. Choose from the following usage options.

  5. Click Save to apply your settings.

Options

What it means

The coupon can be used multiple times

The discount code can be redeemed multiple times

Limit usage

Restrict how many times the coupon can be redeemed


5. Set coupon combinations

Judge.me coupons are treated as Order discounts in Shopify. You can combine Judge.me coupon with Product discounts or Shipping discounts in Shopify.

To allow customers to use both a Judge.me coupon and a Shopify discount at the same time:

  • From your Shopify admin:

    1. Go to Discounts.

    2. Create a new discount or open an existing Product or Shipping discount that you want to combine.

    3. Scroll down to the Combinations section.

    4. Enable "Order discounts".

    5. Click Save.

  • Then, from your Judge.me admin:

    1. Go to Marketing and Social > Coupons.

    2. Scroll down to the Requirement and eligibility section.

    3. Under Combinations, enable some or all of the following options:

      • Product discounts

      • Order discounts

      • Shipping discounts

    4. Click Save.


See the steps for the new app design (coming soon)

In your Judge.me admin:

  1. Go to Settings > Coupons.

  2. Scroll down to the Requirement and eligibility section.

  3. Under Combinations, enable any of the following options, depending on what you want to allow:

    • Product discounts

    • Order discounts

    • Shipping discounts

  4. Click Save.


Note:

Combining multiple discounts can significantly reduce cart value. We recommend testing different combinations to find a balance between customer incentive and profit margin.

6. Set the coupon validity

Step 1: Set expiry date

To set the expiration of your coupon:

  1. From your Judge.me admin, go to Marketing and Social > Coupons.

  2. Scroll down to the Validity section.

  3. Select from these options and click Save:

Option

Description

This coupon never expires

The coupon will remain valid indefinitely.

This coupon expires after

Enter the number of days you want the coupon to be valid for.


See the steps for the new app design (coming soon)

To set the expiration of your coupon:

  1. From your Judge.me admin, go to Settings > Coupons.

  2. Scroll down to the Validity section.

  3. Choose one of the expiration options and click Save to apply your changes.

Option

Description

This coupon never expires

The coupon will remain valid indefinitely.

This coupon expires after

Enter the number of days you want the coupon to be valid for.


Step 2: Add a coupon reminder

If you've set an expiration date for the coupon, you can send a reminder email to notify the customer before it expires.

To enable coupon reminder:

  1. From your Judge.me admin, go to Marketing and Social > Coupons.

  2. Scroll down to the Validity section.

  3. Select "This coupon expires after" and specify the number of days.

  4. Enable "Send a reminder email before the coupon expires".

  5. Specify how many days before the coupon expires to send the coupon reminder email.

  6. Click Save.

To customize the coupon reminder email:

  1. From your Judge.me admin, go to Marketing and Social > Coupons.

  2. Scroll down to the Validity section and click the Customize coupon reminder email button.

  3. Adjust the subject and email content below to your liking and click Save.

Option

Default texts

Email subject

Your {{ shop_name }} coupon expires soon!

Pre header text

Your coupon: {{ coupon_code }}.

Email content

Hi {{ first_name }},

Don't forget to use your rewards coupon after leaving a {{ review_rating }}-star review of our product {{ product_title }}.

Hurry and use your coupon, it expires soon in {{ coupon_remaining_days }} days!

{{ coupon_code }}

{% if coupon_details %}

Coupon details: {{ coupon_details }}.

{% endif %}

Visit {{ shop_url }} to use your coupon!


See the steps for the new app design (coming soon)

To enable a coupon reminder email:

  1. From your Judge.me admin, go to Settings > Coupons.

  2. Scroll down to the Validity section.

  3. Select This coupon expires after and enter the number of days the coupon will be valid.

  4. Enable the option Send a reminder email before the coupon expires.

  5. Specify how many days before the expiration the reminder email should be sent.

  6. Click Save to apply your changes.

To customize the coupon reminder email:

  1. From your Judge.me admin, go to Settings > Coupons.

  2. Scroll down to the Validity section.

  3. Click the Customize coupon reminder email button.

  4. Adjust the email subject and content as needed to fit your brand voice.

  5. Click Save to apply your changes.

Option

Default texts

Email subject

{{ first_name }}, your coupon expires soon

Pre header text

Use your reward before it expires

Email heading

Your coupon is about to expire

Email content

Hi {{ first_name }},

Just a quick reminder — the coupon you received for your recent review at {{ shop_name }} will expire in {{ coupon_remaining_days }} days.

Click below to use it before it's gone:

{{ block_coupon_code }}


Customize your coupon emails

When all reward conditions are met, the reviewer will receive the coupon code via email.

To customize the coupon email:

  1. From your Judge.me admin, go to Marketing and Social > Coupons.

  2. In the Coupons section, click Edit coupon discount email.

  3. Choose from the following tones of voice to match your brand:

    • Custom

    • Friendly

    • Direct

    • Elegant

  4. Adjust the subject and email content below to your likings and click Save.

Option

Default texts

Email subject

Thank you for your review!

Pre header text

Your coupon: {{ coupon_code }}.

Email content

Hi {{ first_name }} !!!,

Thank you for your {{ review_rating }}-star review of our product {{ product_title }}.

To express our appreciation, we generated a coupon code for your next order:

{{ coupon_code }}

{% if coupon_details %}

Coupon details: {{ coupon_details }}.

{% endif %}


See the steps for the new app design (coming soon)

To customize the coupon email:

  1. From your Judge.me admin, go to Settings > Coupons.

  2. In the Coupons section, click Edit coupon discount email.

  3. Choose the tone of voice that best fits your brand:

    • Custom

    • Friendly

    • Direct

    • Elegant

  4. Adjust the subject and email content as needed.

  5. Click Save to apply your changes.

Option

Default texts

Email subject

{{ first_name }}, you've got a coupon from {{ shop_name }}!

Pre header text

Here's a reward for your recent review.

Email title

You've got a coupon for your review!

Email content

Hi {{ first_name }},

Thanks for your {{ review_rating }}-star review for {{ product_title }}.

To show our appreciation, we've created a coupon for your next order. It's ready to use now.

{{ block_coupon_code }}


Note:

The email tone of voice is only available in English. If you choose tone of voice while customizing text in other languages, the text will fall back to English.

Highlight your rewards

Let your customers know they can earn a discount by leaving a review that meets your chosen conditions. This helps increase review submissions and builds trust with future shoppers.

In the review request email content

To promote your reward offer directly in the review request emails:

  1. From your Judge.me admin, go to Collect Reviews > Emails.

  2. Under the Review collection emails section, click Edit.

  3. Find the email you want to add the details to and click Edit.

  4. In the body of the email, you can add something like: We’d love your feedback! Share a review and receive a special 10% discount for your next order.

  5. Click Save.


See the steps for the new app design (coming soon)

To promote your reward offer in review request emails:

  1. From your Judge.me admin, go to Settings > Email templates.

  2. Under the Review collection emails section, click the Edit button next to the Review requests and reminders.

  3. Find the email you want to update and click Edit.

  4. In the body of the email, add a message like: We’d love your feedback! Share a review and receive a special 10% discount for your next order.

  5. Click Save to apply your changes.


In the review collection form linked from the email

In our standalone review collection form:

  1. First, customers are prompted to leave a text review for the product.

  2. Then, if you enable media uploads, customers can also add photos and videos.

  3. If you've set different coupon tiers for text-only vs. photo/video reviews, Judge.me will display the corresponding discount value at each step.

In Shopify Customer Accounts

The same discount information will be displayed when customers submit reviews through the Judge.me review form inside their Shopify Customer Accounts, as long as you've enabled Judge.me in Customer Accounts.

Check your generated coupons

To see which review has received a coupon:

  1. From your Judge.me admin, go to Manage reviews > Reviews dashboard.

  2. Click the Search and filter icon and search for the review or reviewer you want to check.

  3. Click the 3-dot icon (...) on the right of the review and select Review details.

  4. Under Coupon sent for this review, you'll see:

    • "This review didn't qualify for a coupon" if no coupon was generated for the review.

    • 2 unique codes if a coupon has been generated for the review. For example:

      • THANKYOU-XYYkGL (From Judge.me): this is the code that we emailed the customer.

      • Judge.me Coupons: THANKYOU-5KMzdn (Corresponding coupon on Shopify): this is the Shopify discount code that contains the customer-facing coupon code above.

You can also see all generated discount codes in Shopify:

  • From your Shopify admin, go to Discounts.

  • Discount codes that we create will start with Judge.me Coupons.


See the steps for the new app design (coming soon)

To see which review has received a coupon:

  1. From your Judge.me admin, go to Reviews.

  2. Click the Search and filter icon and find the review or reviewer you want to check.

  3. Click the 3-dot icon (...) on the right of the review and select Review details.

  4. Under Coupon sent for this review, you'll see:

    • "This review didn't qualify for a coupon" if no coupon was generated for the review.

    • 2 unique codes if a coupon has been generated for the review. For example:

      • THANKYOU-JYa3m1(From Judge.me): this is the code that we emailed the customer.

      • Judge.me Coupons: TEXT-THANKYOU-BmNwXK(Corresponding coupon on Shopify): this is the Shopify discount code that contains the customer-facing coupon code above.


Troubleshoot


Why wasn’t a coupon generated for this review?

Issue:

A customer submitted a review, but you see that no coupon was generated for them.

Why it happens:

The coupon might not be generated for a review if:

  • Less than 30 minutes have passed since the review was submitted.

  • The review or customer didn’t meet your coupon conditions.

How to fix:

To check why a coupon wasn't generated for a review:

  1. Check when the review was submitted. If it’s been less than 30 minutes, the coupon may still be processing. We have a 30-minute delay before generating coupons.

  2. If more than 30 minutes have passed, check if the customer and their review qualify the requirements in your settings.


My customer said their coupon is not working

Issue:

A customer submitted a review and received a coupon code, but reports that the coupon doesn’t work at checkout.

Why it happens:

There are a few common reasons why a generated coupon may not work:

  • Coupon usage requirements

    • The order doesn’t meet the minimum requirements (e.g. order value or quantity).

    • The coupon is restricted to a specific customer (e.g. only usable by the reviewer).

    • The coupon was already used once, and your settings limit one-time use.

  • Coupon combinations

    • The customer is trying to use it with another discount that’s not allowed.

  • Coupon validity

    • The coupon has expired (based on the validity settings in your coupon campaign).

How to fix:

To check why a customer can't use a coupon:

  • First, find the coupon code the customer received: see how to find the coupon code.

  • Copy the Corresponding coupon on Shopify (the second of the 2 codes, which starts with Judge.me Coupons).

  • From your Shopify admin, go to Discounts.

  • Search for the code you copied and see if it's Active or Expired.

    • If Expired: it means the coupon code has already expired.

    • If Active: you can open the code and check the conditions of the coupon in the Details section in the right menu.

If needed, you can manually adjust the conditions of that generated coupon in Shopify to let the customer user it.


See the steps for the new app design (coming soon)

To check why a customer can't use a coupon, you can review your coupon campaign settings in Judge.me:

  • From your Judge.me admin, go to Settings > Coupons.

  • Scroll down and check your settings in the Reward Conditions, Requirement and eligibility, and Validity section.




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