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Offering Judge.me-generated coupon codes for reviews

Send coupons to customers who leave a review, helping boost engagement and loyalty

Updated this week

Available on the Awesome plan

Get your 15-day free trial to start sending customized rewards to your reviewers!

Rewarding customers with coupons encourages more reviews and increases repeat purchases. With Judge.me, you can automatically generate and send coupons to customers who leave a review - helping boost engagement and loyalty.

How it works

Here’s what happens after you enable coupons:

  1. Your customer leaves a review.

  2. We wait 30 minutes to allow the customer some time to upload any media (photo/video) and to confirm their review (if it was submitted on the web).

  3. After 30 minutes, we check if the customer and their review qualify for a reward based on your settings. Reviews don’t need to be published to qualify.

  4. If they meet all requirements, we automatically generate a unique coupon code for them. The coupon is sent to the customer via email.

  5. The customer can then use the coupon on a qualified purchase in your store.

Enable coupons

To start offering coupons for reviews:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. In the Coupons section at the top:

    • Select "Generate and send coupons automatically" to start sending coupons for reviews.

    • Select "Disabled" to stop sending coupons.

  4. Click Save.

Coupon details

1. Add coupon details

To adjust the description of your coupon:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. Scroll down to the Coupon details section.

  4. Enter a Campaign description (optional). This can then be used in your review request template via this variable {{ coupon_details }}.

  5. In the Coupon code field, enter a prefix (optional, by default, we use THANKYOU). We will automatically generate a unique coupon code with the prefix for each customer (e.g., THANKYOU-ABC123).

  6. Click Save.

2. Control which review receives a coupon and set discount value

Note:

The option to send a coupon based on review rating (e.g., only for 4 or 5 stars) has been removed to comply with Shopify’s Product Review Policy.

Same discount for all reviews

If you want to offer the same discount value for all types of reviews:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. Scroll down to the Discount value section.

  4. Select "Same discount for all reviews".

  5. For Which reviews trigger a discount, choose from the following options:

    • "Any review"

    • "Reviews containing at least one photo or video"

    • "Reviews containing at least one video"

  6. Select either "Percentage off" or "Fixed amount" as the discount unit.

  7. In the Discount value field, enter the exact value to discount for the review.

  8. Click Save.

Different discount depending on media upload

If you want to offer different discount values depending whether the review is text-only, has photos, or has videos:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. Scroll down to the Discount value section.

  4. Select "Different discount depending on media upload".

  5. Select either "Percentage off" or "Fixed amount" as the discount unit.

  6. For Review:

    • Check the box next to the type of reviews that will trigger a discount and set the discount value for each type:

      • "Any"

      • "With photo"

      • "With a video"

    • If you enable more than one option, the discount will work in tiers:

      • Text-only reviews receive the discount set for "Any".

      • Reviews with a photo receive the discount set for "With photo".

      • Reviews with a video receive the discount set for "With a video".

  7. Click Save.

For this to work properly, make sure to enable the media upload option:

  1. From your Judge.me admin, go to Settings > Widget.

  2. Find the Write a Review card and click Customize.

  3. Scroll down and open the Submission flow section.

  4. Check the box next to one or both of the following options:

    • "Ask for review images" – Let reviewers upload images with their review.

    • "Ask for review videos" – Let reviewers upload videos with their review.

  5. Click Save.

3. Control who receives a coupon

To control who can receive a coupon:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. Scroll down to the Reward Conditions section.

  4. Choose from the following options:

    • "Any reviewer": Anyone who leaves a review

    • "Only verified buyers": Only customers who have at least 1 order in the store

    • "Only verified buyers of the product they reviewed": Only customers who have purchased the specific product they reviewed. They must submit the review using the same email address as the one used during checkout

    • "Only reviewers who have received a review request": Only customers who submit their review through a Judge.me review request email, push notification, or SMS

  5. Click Save.

Coupon usage

1. Control who can use the coupon

To control who can use the coupon:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. Scroll down to the Requirement and eligibility section.

  4. Under Eligibility, check the box next to the options you want to enable:

    • "This coupon can only be used by the reviewer" to ensure that the discount code can only be used by the customer who submitted the review.

    • "This coupon can only be used once by each customer" to prevent the same customer from redeeming the same discount code multiple times.

  5. Click Save.

2. Control which order the coupon can be used on

To control which orders the coupon can be used on:

  1. From your Judge.me admin, go to Settings > Coupons.

  2. Scroll down to the Requirement and eligibility section.

  3. Under Requirement, choose from the following options:

    • "No minimum requirement": The discount code can be used for any orders

    • "Minimum order value":

      • The discount code can only be used for orders above a certain value.

      • You can set the value limit in the Required amount field.

    • "Minimum quantity of items":

      • The discount code can only be used for orders that have more than a certain number of items.

      • You can set the item limit in the Required amount field.

  4. Click Save.

3. Set coupon usage limit

To set how many times the discount code can be used in total:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. Scroll down to the Requirement and eligibility section.

  4. Under Eligibility, choose from the following options:

    • "The coupon can be used multiple times"

    • "Limit usage" and set the number of times the discount code can be redeemed in the Required amount field.

  5. Click Save.

4. Set coupon combinations

Judge.me coupons are created as Order discounts in Shopify. You can combine Judge.me coupon with other discount types in Shopify (Product discounts, Order discounts and Shipping discounts).

To allow customers to use both a Judge.me coupon and a Shopify discount in the same order:

From your Shopify admin:

  1. Go to Discounts.

  2. Create a new discount or open an existing discount that you want to combine.

  3. Scroll down to the Combinations section.

  4. Enable "Order discounts".

  5. Click Save.

Then, from your Judge.me admin:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. Scroll down to the Requirement and eligibility section.

  4. Under Combinations, enable any of the following options:

    • "Product discounts": allow customers to use the Judge.me coupon with a product discount in their same order

    • "Order discounts": allow customers to use the Judge.me coupon with another order discount or other qualified Judge.me coupons in the same order

    • "Shipping discounts": allow customers to use the Judge.me coupon with a shipping discount in the same order

  5. Click Save.

Note:

Combining multiple discounts can significantly reduce cart value. We recommend testing different combinations to find a balance between customer incentive and profit margin.

5. Set coupon validity

Step 1: Set expiry date

To set the expiration of your coupon:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. Scroll down to the Validity section.

  4. Select from these options:

    • "This coupon never expires": The coupon will remain valid indefinitely.

    • "This coupon expires after": Enter the number of days you want the coupon to be valid for.

  5. Click Save:

Step 2: Add a coupon reminder

If you've selected "This coupon expires after" and set an expiration date for the coupon, you can send a reminder email to notify the customer before it expires.

To enable coupon reminder:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. Scroll down to the Validity section.

  4. Select "This coupon expires after" and specify the number of days.

  5. Click the checkbox next to "Send a reminder email before the coupon expires".

  6. Specify how many days before the coupon expires to send the coupon reminder email.

  7. Click Save.

Step 3: Customize your coupon reminder email

Then, to customize the coupon reminder email:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. Scroll down to the Validity section.

  4. Click the Customize coupon reminder email button.

  5. Adjust the subject and email content below to your liking and click Save.

Option

Default texts

Email subject

Your {{ shop_name }} coupon expires soon!

Pre header text

Your coupon: {{ coupon_code }}.

Email content

Hi {{ first_name }},

Don't forget to use your rewards coupon after leaving a {{ review_rating }}-star review of our product {{ product_title }}.

Hurry and use your coupon, it expires soon in {{ coupon_remaining_days }} days!

{{ coupon_code }}

{% if coupon_details %}

Coupon details: {{ coupon_details }}.

{% endif %}

Visit {{ shop_url }} to use your coupon!

Customize your coupon emails

When all reward conditions are met, the reviewer will receive the coupon code via email.

To customize the coupon email:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. In the Coupons section, click Edit coupon discount email.

  4. Choose from the following tones of voice to match your brand:

    • "Custom"

    • "Friendly"

    • "Direct"

    • "Elegant"

  5. Adjust the texts below to your preference and click Save:

Option

Default texts for old version

Default texts for new version

Email subject

Thank you for your review!

{{ first_name }}, you've got a coupon from {{ shop_name }}!

Pre header text

Your coupon: {{ coupon_code }}.

Here's a reward for your recent review.

Email title

You've got a coupon for your review!

Email content

Hi {{ first_name }} !!!,

Thank you for your {{ review_rating }}-star review of our product {{ product_title }}.

To express our appreciation, we generated a coupon code for your next order:

{{ coupon_code }}

{% if coupon_details %}

Coupon details: {{ coupon_details }}.

{% endif %}

Hi {{ first_name }},

Thanks for your {{ review_rating }}-star review for {{ product_title }}.

To show our appreciation, we've created a coupon for your next order. It's ready to use now.

{{ block_coupon_code }}

Note:

  • The email tone of voice is only available in English. If you choose a tone of voice while customizing text in other languages, the text will fall back to English.

  • Due to a known issue, sample emails may display a default 20% discount, even if your actual coupon is set to a different value. Real review request emails will show the correct discount to your customers.

Highlight your rewards

Letting your customers know they can earn a discount by leaving a review helps increase review submissions and builds trust with future customers.

1. In the review request emails

Note:

If your business operates in regions with strict email marketing regulations, such as Germany or countries in the European Union, mentioning rewards in a review request email may classify it as a marketing email rather than a transactional one. In these cases, you must obtain explicit consent before sending the email.

Smart styling templates

You can showcase the coupon details in your Smart styling review request email templates using a coupon block. This coupon block includes the following elements:

  • If you have the same discount for all reviews:

    • The discount value (e.g. "10%") in bold.

    • The "Write a review and get a coupon for 10% off your next purchase" text. This text cannot be customized.

  • If you have different discounts depending on the type of reviews:

    • The biggest discount value (e.g. "15%") in bold.

    • The "Write a review and get a coupon for up to 15% off your next purchase" text. This text cannot be customized.

To add a coupon block in your smart styling email templates:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Coupons.

  3. In the Coupons section, click the checkbox next to "Show coupon in smart review request emails (Recommended)".

  4. Click Save.

Custom styling and legacy styling templates

To add coupon details to your custom styling and legacy styling templates:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Under Review request and reminder emails, click Edit next to your Custom styling or Legacy styling template.

  4. In the body of the email, you can add something like: We’d love your feedback! Share a review and receive a special 10% discount for your next order.

  5. Click Save.

2. In the Write a review flow

External review form

Once you enable coupon, the coupon block will automatically appear on the External form of your Write a review flow:

  1. In the Star rating screen:

    • We'll add a coupon block that includes:

      • The discount value (e.g. "10%") in bold. If you have different discounts depending on the type of reviews, we show the discount value for Text reviews here.

      • The "Leave a review and get a coupon for your next purchase" text. This text cannot be customized.

    • This block cannot be disabled.

  2. In the Media upload screen:

    • If you have different discounts depending on the type of reviews, we'll add up to 2 coupon blocks that include:

      • The discount values for photo and video reviews (e.g. "12%" and "15%") in bold.

      • The "Add a photo to get a coupon for your next purchase" and "Add a video to get a coupon for your next purchase" text. These texts cannot be customized.

    • These blocks cannot be disabled.

QR codes and Review links

Once you enable coupon, the coupon block will automatically appear in the Review screen when a customer scans your QR codes or opens your Review links:

  • This block includes:

    • The gift icon in bold.

    • If you have the same discount for all reviews: the "Leave a review and get 15% off your next purchase!" text.

    • If you have different discounts depending on the type of reviews: the "Leave a review and get up to 15% off your next purchase!" text.

  • This block cannot be disabled or customized.

3. In Shopify Customer Accounts

The same discount information will be displayed when customers submit reviews through the Judge.me review form inside their Shopify Customer Accounts, as long as you've enabled Judge.me in Customer Accounts.

Check your generated coupons

To see which review has received a coupon:

  • From your Judge.me admin, go to Reviews.

  • Click the Search and filter icon and search for the review or reviewer you want to check.

  • Click the 3-dot icon (...) on the right of the review and select Review details.
    ​

  • Under Coupon sent for this review:

    • If no coupon was generated for the review, you'll see "This review didn't qualify for a coupon".
      ​

    • If a coupon has been generated for the review, you'll see 2 unique codes. For example:

      • THANKYOU-JYa3m1 (From Judge.me): THANKYOU-JYa3m1 is the discount code that we sent the customer.

      • Judge.me Coupons: TEXT-THANKYOU-BmNwXK (Corresponding coupon on Shopify): Judge.me Coupons: TEXT-THANKYOU-BmNwXK is the Shopify discount that holds the discount code above.

Troubleshoot

Why wasn’t a coupon generated for this review?

Issue:

A customer submitted a review, but you see that no coupon was generated for them.

Why it happens:

The coupon might not be generated for a review if:

  • Less than 30 minutes have passed since the review was submitted.

  • The review or customer didn’t meet your coupon conditions.

How to fix:

To check why a coupon wasn't generated for a review:

  1. Check when the review was submitted. If it’s been less than 30 minutes, the coupon may still be processing. We have a 30-minute delay before generating coupons.

  2. If more than 30 minutes have passed, check if the customer and their review qualify the requirements in your settings.

My customer said their coupon is not working

Issue:

A customer submitted a review and received a coupon code, but reports that the coupon doesn’t work at checkout.

Why it happens:

There are a few common reasons why a generated coupon may not work:

  • Coupon usage requirements

    • The order doesn’t meet the minimum requirements (e.g. order value or quantity).

    • The coupon is restricted to a specific customer (e.g. only usable by the reviewer).

    • The coupon was already used once, and your settings limit one-time use.

  • Coupon combinations

    • The customer is trying to use it with another discount that’s not allowed.

  • Coupon validity

    • The coupon has expired (based on the validity settings in your coupon campaign).

How to fix:

To check why a customer can't use a coupon:

  • First, find the coupon code the customer received: see how to find the coupon code.

  • Copy the Corresponding coupon on Shopify (the second of the 2 codes, which starts with Judge.me Coupons).

  • From your Shopify admin, go to Discounts.

  • Search for the code you copied and see if it's Active or Expired.

    • If Expired: it means the coupon code has already expired.

    • If Active: you can open the code and check the conditions of the coupon in the Details section in the right menu.

If needed, you can manually adjust the conditions of that generated coupon in Shopify to let the customer user it.

A customer is using multiple discounts in their order

Judge.me coupons are generated per qualified review. For example, if a customer submits 2 qualified reviews, they will receive 2 separate coupons. By default, they may be able to apply both coupons in the same order.

While it’s not possible to change the “one coupon per review” generation rule, you can reduce the chance of multiple coupons being used together by:

  1. Disabling the "Order discounts" combination option

  2. Selecting a "Minimum order value" or "Minimum quantity of items" as one of your coupon usage requirements.

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