🚀 Encourage customers to leave reviews by rewarding them with coupons! Start your 15-day free trial to unlock it.
Rewarding customers with coupons encourages more reviews and increases repeat purchases. With Judge.me, you can automatically generate and send coupons to customers who leave a review via email or Shopify Customer Accounts - helping boost engagement and loyalty.
Step 1: Enable coupons
From Shopify admin, go to your Judge.me Reviews app.
Go to Marketing and Social > Coupons.
Select Generate and send coupons automatically.
Click Save.
Step 2: Customize coupon campaign
Coupon codes generated by Judge.me
Now, you can customize your coupon campaign with rewards that fit your business. Check out the table below to explore all your customization options.
| Description/Option |
Coupon code | Enter a custom text, and Judge.me will generate a unique code after it to create the coupon. For example, 'THANKYOU-ABC123. |
Campaign detail | A text to describe your coupon campaign. For example, Get a 10% discount if you submit a review with a photo. |
Discount value |
|
Who can receive coupons |
|
Type of review that triggers coupon emails |
|
Requirement |
|
Eligibility |
|
Validity |
|
Offer a higher discount for photo and video reviews (multi-tier coupon discounts)
Offering a higher discount for photo or video reviews incentivizes customers to share rich, visual content - enhancing product credibility, engagement, and conversions on your store. This coupon option applies to both email review requests and reviews via Shopify Customer Accounts, making it a powerful, automated way to drive more impactful reviews and sales.
From Shopify admin, go to your Judge.me Reviews app
Go to Marketing and Social > Coupons > Discount value
Select Different discount depending on media upload
Choose whether you want to offer a Percentage off or a Fixed amount
Select the types of reviews you wish incentivise
Assign an amount to the selected review type/types
Click Save.
Example of multi-tier coupon discounts in an email review request.
Example of multi-tier coupon discounts in Shopify Customer Accounts.
Note: When using multi-tier coupon discounts, each higher tier must offer an equal or greater discount than the lower one. For example, the discount for "With video" must be the same or higher than the discount for "With photo." Also, make sure media upload settings are turned on for this to work properly.
External coupon codes
If you have coupon codes from other sources, simply add them under External Coupon Codes, and we’ll include them in Judge.me’s coupon emails to your reviewers. These external coupons will take priority over those generated by the reward conditions above. Learn more about how to use these coupons in this detailed article.
For other e-commerce platforms
For other e-commerce platforms
Go to Settings > Rewards > Coupons > Enable Coupons.
Toggle the bar to enable coupons.
Add coupon details and coupon codes in other boxes.
Step 3: Customize coupon emails
When all reward conditions are met, the reviewer will receive the coupon code via email. To personalize this email, go to the Coupons section and click Customize coupon email.
Choose a tone of voice that matches your brand, and the email content will adjust automatically. You can then make any additional edits as needed.
Click Save to apply your changes.
Send coupon emails in multiple languages
In the coupon email editor, choose a language from the Currently editing in drop-down.
Edit the translated version or replace it with your custom text.
Click Save.
Repeat for other languages as needed.
Note: The email tone of voice feature is only available in English. If you choose tone of voice while customizing text in other languages, the text will fall back to English.
For other e-commerce platforms
For other e-commerce platforms
To customize the coupon email, go to Settings > Rewards > Coupon Email.
Step 4: Add coupon reminder emails
If your coupon has an expiration date, you can send a reminder email to reviewers before it expires. To set this up:
Go to the Validity section and select Send a reminder email before the coupon expires.
Choose the number of remaining days when a reminder will be triggered.
Click Save, then click Customize coupon reminder email.
Edit the email content as needed, then save your changes.
Send coupon reminder emails in multiple languages
In the coupon reminder email editor, choose a language from the Currently editing in drop-down.
Edit the translated version or replace it with your custom text.
Click Save.
Repeat for other languages as needed.
Step 5: Add coupon details to review request emails
Once your coupon is set up, you can promote it in your review request emails by adding the variable {{ coupon_details }} to the email content. This will automatically display the campaign details you set in the Coupons section, encouraging more reviews.
By default, your campaign details appear on your Reviews Collection Page to encourage more customer reviews. This standalone page, provided by Judge.me, collects reviews from customers who click on review request emails. It is automatically set up when you enable review request emails.
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