Skip to main content
Rewarding reviewers with coupons

Send coupons to customers who leave a review, helping boost engagement and loyalty

Updated this week

🚀 Encourage customers to leave reviews by rewarding them with coupons! Start your 15-day free trial to unlock it.

Rewarding customers with coupons encourages more reviews and increases repeat purchases. With Judge.me, you can automatically generate and send coupons to customers who leave a review, helping boost engagement and loyalty.

🎦 Learn how to set up coupons with our interactive guide

Step 1: Enable coupons

  1. From Shopify admin, go to your Judge.me Reviews app.

  2. Go to Marketing and Social > Coupons.

  3. Select Generate and send coupons automatically.

  4. Click Save.

Step 2: Customize coupon campaign

Coupon codes generated by Judge.me

Now, you can customize your coupon campaign with rewards that fit your business. Check out the table below to explore all your customization options.

Description/Option

Coupon code

Enter a custom text, and Judge.me will generate a unique code after it to create the coupon. For example, 'THANKYOU-ABC123.

Campaign detail

A text to describe your coupon campaign. For example, Get a 10% discount if you submit a review with a photo.

Percentage off / Fixed amount

Your discount in percentage or fixed amount off

Who can receive coupons

  • Any reviewer – No restrictions; anyone can use the coupon.

  • Only verified buyers – The reviewer must have made at least one verified purchase from the store.

  • Only verified buyers of the reviewed product – The reviewer must have purchased the exact product they reviewed, using the same email as their order.

  • Only reviewers who received a review request – The reviewer must submit their review through a Judge.me review request email, push notification, or SMS.

Type of review that triggers coupon emails

  • any review

  • reviews with title and body

  • reviews containing at least one phone or video

  • reviews containing at least one video

Requirement

  • No minimum requirement

  • Minimum order value

  • Minimum quantity of items

Eligibility

  • This coupon can only be used by the reviewer.

  • This coupon can only be used once by each customer.

  • The coupon can be used multiple times vs. Limit usage (x times).

Validity

  • This coupon never expires

  • This coupon expires after x days

External coupon codes

If you have coupon codes from other sources, aimply add them under External Coupon Codes, and we’ll include them in Judge.me’s coupon emails to your reviewers. These external coupons will take priority over those generated by the reward conditions above. Learn more about how to use these coupons in this detailed article.


If you are using old settings

  1. Go to Settings > Rewards > Coupons > Enable Coupons.

  2. Toggle the bar to enable coupons.

  3. Add coupon details and coupon codes in other boxes.


Step 4: Customize coupon emails

  1. When all reward conditions are met, the reviewer will receive the coupon code via email. To personalize this email, go to the Coupons section and click Customize coupon email.

  2. Choose a tone of voice that matches your brand, and the email content will adjust automatically. You can then make any additional edits as needed.

  3. Click Save to apply your changes.

Send coupon emails in multiple languages

To send coupon emails in multiple languages:

  1. Then, select a language from the drop-down menu and customize the email. Judge.me will automatically detect your customer’s purchase language and send the coupon email in the corresponding language.

Note: The email tone of voice feature is only available in English. If you choose tone of voice while customizing text in other languages, the text will fall back to English.


If you are using old setttings

To customize the coupon email, go to Settings > Rewards > Coupon Email.


Send coupon reminder emails

If your coupon has an expiration date, you can send a reminder email to reviewers before it expires. To set this up:

  1. Go to the Validity section and select Send a reminder email before the coupon expires.

  2. Choose the number of remaining days when a reminder will be triggered.

  3. Click Save, then click Customize coupon reminder email.

  4. Edit the email content as needed, then save your changes.

Step 5: Add coupon details to review request emails

Once your coupon is set up, you can promote it in your review request emails by adding the variable {{ coupon_details }} to the email content. This will automatically display the campaign details you set in the Coupons section, encouraging more reviews.

By default, your campaign details appear on your Reviews Collection Page to encourage more customer reviews. This standalone page, provided by Judge.me, collects reviews from customers who click on review request emails. It is automatically set up when you enable review request emails.

Get your free trial

🛍 Encourage more purchases with reward coupons—try the Awesome Plan free for 15 days here!

Did this answer your question?