š Unlock the power of Google Shopping with Judge.me! Start your 15-day free trial of the Awesome Plan to this feature and more.
Want to leverage your product reviews to build trust and boost sales on Google Shopping? This guide will help you set up Judge.meās Google Shopping integration step by step.
About Google's Product Ratings
Googleās Product Ratings program lets you display product reviews on Google Shopping. These reviews appear in both paid ads and free listings, helping you attract more customers by showcasing real feedback.
Requirements for the Google Product Ratings
To qualify for Google Product Ratings, you must:
Have at least 50 verified product reviews.
Include all reviews, both positive and negative ones.
Ensure reviews do not violate copyrights, contain offensive content, or include spam.
Remove personal information (e.g., full names, emails, phone numbers).
We ensure compliance by only including verified reviews collected via Judge.me in the reviews feed submitted to Google. Imported reviews from other platforms are not included.
How Google matches reviews with products
The best identifier to match reviews with products is global unique product identifiers (GTINs).
You can add the following product identifiers to your Google review feed:
Product URLs and names (added automatically by Judge.me)
Shopify Product IDs (added automatically by Judge.me)
GTINs (see steps below)
Brand and MPN (see steps below)
How to add GTINs
Go to Shopify admin > Products.
Enter the GTIN in the Barcode field.
In Judge.me admin, navigate to Marketing and Social > Google and SEO > Google Shopping > Advanced Settings.
Check the box Add GTIN in the feed.
How to add Brand and Manufacturer Part Numbers (MPN)
In Shopify admin > Products, enter:
Brand name in the Vendor field.
MPN code in the SKU field.
In Judge.me admin, go to Marketing and Social > Google and SEO > Google Shopping > Advanced Settings.
Check the box Add MPN in the feed.
Notes:
Even if reviews are correctly matched to products, Google will only display star ratings when it determines that the information is accurate and relevant to customers.
Product URLs, Product names, and Shopify product IDs are automatically included only in the latest version of your review feed. Please update your Google Shopping feed if you see this notice.
How to add Judge.me reviews to Google Shopping
Step 1: Upload the product feed
Go to Merchant Center from your Google account.
Create and upload a product feed following Google's instructions using Shopify's official Google app. Other Shopify apps that offer the same functions are Easy Google Shopping Feed by AdNabu, Feed for Google Shopping, and ShoppingFeeder.
It takes around 10 business days for Google to approve your products.
Step 2: Sign up for the product ratings program
Complete the Product Ratings Interest Form.
Answer the questions as follows:
Questions | Answers |
Do you work with an approved third-party reviews aggregator? | No |
What types of products do you collect reviews for? | Choose your types of products. Google currently doesn't support reviews of Services. |
Do you currently have more than 50 reviews? | Yes |
3. Fill in the rest of your information (Merchant Name, Merchant Center Account ID, etc.) and click Submit.
Step 3: Confirm that Judge.me is your aggregator
You will receive an email from Google stating. Reply to confirm that you will submit a direct feed.
Your aggregator, 'Judge.me', isnāt part of the Product Ratings program yet, so they wonāt be able to submit a direct feed for you. Instead, youāll need to send a direct product ratings feed to Google Merchant Center.
ā
Please let us know if you would like to send a direct Product Ratings feed by replying to this email.
Once approved, you will see the Product Reviews tab in your Merchant Center.
Step 4: Generate the product review feed in Judge.me
Go to Marketing and Social > Google and SEO > Google Shopping.
Select Generate the product review feed, then customize other settings if needed.
Click Save.
If you are using old settings
If you are using old settings
Go to Settings > Advanced > Google Product Review Feed.
Enable the XML feed, then customize other settings if needed.
Click Save.
Step 5: Upload the feed to Google Merchant Center
If you're using the classic Merchant Center:
Choose Marketing on the left menu.
Go to Product reviews > Product reviews feeds.
Click + on the Feeds page.
If you're using Merchant Center Next:
Go to Reviews > Product reviews > Product review data sources.
Click Add product reviews.
Name and input method |
 |
Setup |
 |
Step 6: Follow up with Google
Google manually reviews your feed within 2-4 weeks.
During this period, a Google Shopping representative might contact you for more information. If approved, you will receive an email confirming:
I am happy to inform you that the Google Product Ratings feed for the store... has been successfully integrated into our system. Attached are the screenshots of some of your reviews currently live online on Google Shopping pages.
Your feed status should now be Live. You can track the status of your reviews in the Product Reviews tab, including those that may not yet meet the criteria for Google Shopping. If some reviews arenāt eligible, check out our troubleshooting guide for tips on how to resolve common issues.
The entire process typically takes 2 to 6 weeks to complete. If the information in your product feed and product reviews feed aligns correctly, your reviews should appear in Google Shopping.
If your reviews are still not visible, we recommend reaching out to Google Shopping Support to identify any potential issues. Once you receive a response from Google, feel free to contact usāweāll be happy to provide further guidance.
Get your free trial
š Boost your storeās credibility and conversions with Judge.meās Google Shopping syndication. Start your 15-day free trial of the Awesome Plan.