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Displaying product reviews on Google Shopping

Set up Judge.me’s Google Shopping integration step by step

Updated this week

Available on the Awesome plan. Start your 15-day free trial to show your product reviews on Google Shopping—and turn more clicks into customers.

Want to leverage your product reviews to build trust and boost sales on Google Shopping? This guide will help you set up Judge.me’s Google Shopping integration step by step.

Before you begin

Google Merchant Center

To display your Judge.me product reviews on Google Shopping, you'll need to first complete your Google Merchant Center setup. This is not handled by Judge.me and must be done separately.

To get started with Merchant Center:

  1. Sign up for Merchant Center.

  2. Upload a product feed to your Merchant Center:

Google Product Ratings

Google’s Product Ratings program lets you display product reviews on Google Shopping, in both paid ads and free listings.

To qualify for Google Product Ratings program, you must:

  • Have at least 50 verified product reviews

  • Include all reviews, both positive and negative ones

  • Ensure reviews do not violate copyrights, contain offensive or spam content.

  • Remove personal information (e.g., full names, emails, phone numbers).

To ensure compliance with Google’s requirements, only product reviews submitted via these sources (regardless of whether they are published, hidden, or archived) will be included in the reviews feed:

Reviews that are not included in the reviews feed:

Google Store Ratings (or Seller Ratings)

According to Google's policies, store ratings can be collected from:

  • Google Customer Reviews

  • Supported review partners

  • Evaluation by Google and/or other evaluation partners

As we are not an authorized Google review partner, we do not support Store Ratings (or Seller Ratings) for Google Shopping at this time. We are actively pursuing official partnership status with Google and will keep you informed of any developments.

How to add Judge.me reviews to Google Shopping

The entire process typically takes 2 to 6 weeks to complete

Step 1: Sign up for Google Product Ratings

To sign up for Google's Product Ratings program:

Google's questions

What you should select

Do you work with an approved third-party reviews aggregator?

  • Yes

  • Yes, but I’d like to submit the feed from a supported partner directly in Merchant Center myself

  • No

Select "No"

What types of products do you collect reviews for?

  • Services

  • Physical and/or digital products

  • Physical and/or digital products and services

Select "Physical and/or digital products" as Google currently doesn't support reviews of Services

Do you currently have more than 50 reviews?

  • No

  • Yes

Select "Yes"

Merchant name

Enter your Merchant name (found in the top right of your Merchant Center dashboard)

Merchant Center Account ID

Enter your Merchant Center Account ID (found in the top right of your Merchant Center dashboard)

Merchant homepage URL

Enter your store’s homepage URL, including https://

First name

Enter your first name

Last name

Enter your last name

End Customer Company Name

Enter your store name or registered business name

Email address

Enter your email address

Do you use a Comparison Shopping Service?

  • Yes

  • No

Select "No" unless you are based in the EU and use a Comparison Shopping Service (CSS) provider

Step 2: Confirm that Judge.me is your aggregator

Once you've submitted the Product Ratings Interest Form, Google will send you a confirmation email with the following content:

"Your aggregator, 'Judge.me', isn’t part of the Product Ratings program yet, so they won’t be able to submit a direct feed for you. Instead, you’ll need to send a direct product ratings feed to Google Merchant Center.
​
Please let us know if you would like to send a direct Product Ratings feed by replying to this email."

To continue, you must reply to Google to confirm. You can say: "Yes, I would like to proceed with sending a direct Product Ratings feed to Google Merchant Center. Please enable my account for this option".

Once Google approves your request:

  • Google will follow up with you via email.

  • From your Merchant Center, you will start seeing the Product Reviews tab.

  • Your status may still appear as inactive until your review feed is successfully submitted and processed by Google.

Step 3: Create the product review feed

To get the XML reviews feed file as a URL to submit to Google:

  1. From your Judge.me admin, go to Settings > Google and SEO.

  2. In the Google and SEO section, click Manage next to Google Shopping.
    ​

  3. In the Google Product Review Feed section, select "Generate the product review feed".
    ​

  4. Scroll down and adjust any additional settings as needed.

  5. Click Save.

Step 4: Add unique product identifiers

To display your reviews on Google Shopping, Google needs to accurately match each review to the correct product. The most reliable way to do this is by using unique product identifiers.

Judge.me automatically includes the following product identifiers in your review feed:

  • Product URLs and Product names

  • Shopify Product IDs

You can enhance your feed by manually adding these common unique product identifiers:

  • Global Trade Item Numbers (GTINs)

  • Manufacturer Part Numbers (MPNs) and Brand names

Unique product identifier

How to add it in your product feed

How to add it in your product review feed

GTIN

  1. Register your GTINs with GS1.

  2. Add GTIN to Shopify products:

    • From your Shopify admin, go to Products.

    • Open the product you want and scroll down to the Inventory section.

    • In the Barcode (ISBN, UPC, GTIN, etc.) field, enter your GTIN for the product.

    • Click Save.

  1. From your Judge.me admin, go to Settings > Google and SEO.

  2. Under the Google Shopping panel, click Manage.

  3. Scroll to the Advanced settings section.

  4. Enable Add GTIN in the feed (Default).

  5. Click Save.

MPN

  1. From your Shopify admin, go to Products.

  2. Open the product you want and scroll down to the Inventory section.

  3. In the SKU (Stock Keeping Unit) field, enter your MPN for the product.

  4. Click Save.

  1. From your Judge.me admin, go to Settings > Google and SEO.

  2. Under the Google Shopping panel, click Manage.

  3. Scroll to the Advanced settings section.

  4. Enable Add MPN in the feed.

  5. Click Save.

Brand names

  1. From your Shopify admin, go to Products.

  2. Open the product you want.

  3. On the right menu, scroll down to the Product organization section.

  4. In the Vendor field, enter the brand name of the product.

  5. Click Save.

We will automatically include the Brand names in the product review feed if they are available

Notes:

  • Even if reviews are correctly matched to products, Google will only display star ratings when it determines that the information is accurate and relevant to customers.

  • Product URLs, Product names, and Shopify product IDs are automatically included only in the latest version of your review feed. Please update your Google Shopping feed if you see this notice.

Step 5: Upload the feed to Google Merchant Center

To add the product review feed to Merchant Center Next:

  1. From your Google Merchant Center Next admin, on the left panel, scroll down to go to Reviews.

  2. In the Product reviews tab, click the Manage product review sources button.

  3. In the Product review sources tab, click Add product reviews.

  4. Select Enter a link to your file.

Next, to get your XML feed from Judge.me:

  1. From your Judge.me admin, go to Settings > Google and SEO.

  2. In the Google and SEO section, click Manage next to Google Shopping.
    ​

  3. In the Google Product Review Feed section, copy the XML feed URL.
    ​

  4. Return to Google Merchant Center Next and paste the feed URL into the form.

Then complete the setup:

  1. Under Edit schedule, keep the default: “Automatically updates every 24 hours at 12:00 AM”.

  2. Under Add authentication information, keep the default: “No username and password provided”.

  3. Click Continue.
    ​

Classic Merchant Center

To add the product review feed to Classic Merchant Center:

  1. From your Google Merchant Center admin, choose Marketing on the left menu.

  2. Go to Product reviews > Product reviews feeds.

  3. Click + on the Feeds page and fill in the following information:

Name and input method

  • Under Primary feed name, give your feed a name.

  • Select Scheduled fetch and click Continue.

Setup

  1. Fill in the following fields:

    • File name:

      • In your Judge.me admin, go to Settings > Google and SEO.

      • Under the Google Shopping panel, click Manage.

      • In the Google Product Review Feed section, copy the file name and paste it into the File name field in Google Merchant Center.

    • Fetch frequency: select "Daily".

    • Fetch time and Time zone: Keep the default values.

    • File URL:

      • Go back to your Judge.me admin > Settings > Google and SEO.

      • Under the Google Shopping panel, click Manage.

      • In the Google Product Review Feed section, copy the XML URL and paste it into the File URL field.

    • If your URL is password-protected, provide your login info: skip.

  2. Click Create feed.

Step 6: Follow up with Google

Once you've submitted the product review feed, Google will manually check and approve your feed in 2-4 weeks.

During this time, Google may reach out to request additional information.

Need help responding? Check out common questions from Google and how to answer them

After approval: What to expect

Once your product review feed is approved, Google will send you a confirmation email with the following content:

"I am happy to inform you that the Google Product Ratings feed for the store... has been successfully integrated into our system. Attached are the screenshots of some of your reviews currently live online on Google Shopping pages".

At this point:

  • Your feed status should change to Live.

  • You can track the status of your reviews in the Product Reviews tab, including those that may not yet meet the criteria for Google Shopping.

  • If the information in your product feed and product reviews feed aligns correctly, your reviews should start appearing in Google Shopping.

Note:

  • If some reviews aren’t eligible, check out our troubleshooting guide for tips on how to resolve common issues.

  • If you've resolved the issues but reviews are still not visible, we recommend reaching out to Google Shopping Support to identify any potential issues. Once you receive a response from Google, feel free to contact us—we’ll be happy to provide further guidance.

Troubleshoot

Google says my review partner needs to set up the feed

In Step 1: Sign up for Google Product Ratings, when filling in the Product Ratings Interest Form, if you see Google says that your review partner needs to set up the product review feed directly (Google's exact message: "Please reach out to your partner and ask them to submit your feed directly to Google for you"), this usually means that you selected “Yes” for the first question: "Do you work with an approved third-party reviews aggregator?"

Since we are not yet a Google’s approved review partner, please go back and select "No" for the question instead. This ensures you can download your feed from Judge.me and upload it to Google Merchant Center directly.

I'm on the Awesome plan but I can't enable the review feed in Judge.me

In Step 3: Create the product review feed, if you're on the Awesome plan and have over 50 reviews, but the Google Product Review Feed section is greyed out with the following message:

"Google has strict guidelines for submitting reviews. Only brands with 50 or more reviews collected by your reviews aggregator can submit a Google Shopping feed. This setting will become available once you meet this criterion".

This happens because even though your store has 50+ reviews overall, not all of them may be qualified verified reviews according to Google’s requirements.

To check how many qualified reviews you have:

  1. From your Judge.me admin, go to Reviews.

  2. Click the Search and filter icon.
    ​

  3. Click Add filter +.
    ​

  4. Select Source, then choose Email, Web, and any other accepted sources.

  5. Do not include Imported reviews as these are not accepted by Google for syndication.

Once you reach the threshold of 50+ qualified verified reviews, the feed setting will automatically become available in your Google Product Review Feed setting in 24 hours.

I don't see the option to upload the review feed in Google Merchant

In Step 5: Upload the feed to Google Merchant Center, if you don't see the Reviews (or Product reviews) tab in your Google Merchant Center and there's no option to upload a review feed, it usually means either:

  1. You haven’t filled out the Product Ratings interest form.

  2. Or you have filled in the form but Google hasn't approved it.

Until Google approves your request to join the Product Ratings program, the Reviews tab will not appear in your Google Merchant Center.

To see the Reviews tab in Google Merchant Center and upload a review feed:

FAQs

Are you a supported Google Review Partner?

At the moment, we're not a supported Google Review Partner. With that being said, you can still display your reviews in Google Shopping by manually submitting the feed to Google, following the 6 steps above.

Related Articles
Google Shopping: Common questions in the review process
Google Shopping: Fixing warnings and errors in the reviews feed
Displaying product ratings in Google Search Results
Syncing reviews to TikTok Shop
Collecting reviews with only star ratings
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