Want to leverage your product reviews to build trust and boost sales on Google Shopping? This guide will help you set up Judge.me’s Google Shopping integration step by step.
Before you begin
Google Merchant Center
To display your Judge.me product reviews on Google Shopping, you'll need to first complete your Google Merchant Center setup. This is not handled by Judge.me and must be done separately.
To get started with Merchant Center:
Upload a product feed to your Merchant Center:
This feed contains all your store’s product data and is required for Google to associate your reviews with the correct products.
You can upload your product feed following Google's instructions using:
Third-party apps such as Easy Google Shopping Feed by AdNabu, Feed for Google Shopping, and ShoppingFeeder
It takes around 10 business days for Google to approve your products.
Google Product Ratings
Google’s Product Ratings program lets you display product reviews on Google Shopping, in both paid ads and free listings.
Have at least 50 verified product reviews
Include all reviews, both positive and negative ones
Ensure reviews do not violate copyrights, contain offensive or spam content.
Remove personal information (e.g., full names, emails, phone numbers).
We ensure compliance by only including verified reviews collected via Judge.me in the reviews feed submitted to Google. Imported reviews, regardless of their sources (e.g. AliExpress, Amazon,...) are not included.
Google Store Ratings (or Seller Ratings)
According to Google's policies, store ratings can be collected from:
Google Customer Reviews
Supported review partners
Evaluation by Google and/or other evaluation partners
As we are not an authorized Google review partner, we do not support Store Ratings (or Seller Ratings) for Google Shopping at this time. We are actively pursuing official partnership status with Google and will keep you informed of any developments.
Add Judge.me reviews to Google Shopping
The entire process typically takes 2 to 6 weeks to complete
Step 1: Sign up for Google Product Ratings
To sign up for Google's Product Ratings program, fill in the Product Ratings Interest Form as follows and click Submit.
Google's questions | What you should select |
Do you work with an approved third-party reviews aggregator?
| Select "No" |
What types of products do you collect reviews for?
| Select "Physical and/or digital products" as Google currently doesn't support reviews of Services |
Do you currently have more than 50 reviews?
| Select "Yes" |
Merchant name | Enter your Merchant name (found in the top right of your Merchant Center dashboard) |
Merchant Center Account ID | Enter your Merchant Center Account ID (found in the top right of your Merchant Center dashboard) |
Merchant homepage URL | Enter your store’s homepage URL, including https:// |
First name | Enter your first name |
Last name | Enter your last name |
End Customer Company Name | Enter your store name or registered business name |
Email address | Enter your email address |
Do you use a Comparison Shopping Service?
| Select "No" unless you are based in the EU and use a Comparison Shopping Service (CSS) provider |
Step 2: Confirm that Judge.me is your aggregator
Once you've submitted the Product Ratings Interest Form, Google will send you a confirmation email with the following content:
"Your aggregator, 'Judge.me', isn’t part of the Product Ratings program yet, so they won’t be able to submit a direct feed for you. Instead, you’ll need to send a direct product ratings feed to Google Merchant Center.
Please let us know if you would like to send a direct Product Ratings feed by replying to this email."
To continue, you must reply to Google to confirm. You can say: "Yes, I would like to proceed with sending a direct Product Ratings feed to Google Merchant Center. Please enable my account for this option".
Once Google approves your request:
Google will follow up with you via email.
From your Merchant Center, you will start seeing the Product Reviews tab.
Your status may still appear as inactive until your review feed is successfully submitted and processed by Google.
Step 3: Create the product review feed
To get the XML reviews feed file as URL to submit to Google:
From your Judge.me admin, go to Marketing and Social > Google and SEO.
Click the Google Shopping button.
In the Google Product Review Feed section, select "Generate the product review feed".
Customize other settings if needed.
Click Save.
Troubleshoot
I'm on the Awesome plan but I can't enable the review feed
I'm on the Awesome plan but I can't enable the review feed
Issue:
You're on the Awesome plan and have over 50 reviews, but the Google Product Review Feed setting is greyed out, showing the following message:
"Google has strict guidelines for submitting reviews. Only brands with 50 or more reviews collected by your reviews aggregator can submit a Google Shopping feed. This setting will become available once you meet this criterion".
Why it happens:
Even though your store has 50+ reviews overall, not all of them may be qualified verified reviews according to Google’s requirements.
How to fix:
To check how many qualified reviews you have:
From your Judge.me admin, go to Manage Reviews > Reviews dashboard.
Select Source and choose "Email", "Web", and other eligible sources.
Don't include imported reviews, as these are not accepted by Google.
Once you reach the threshold of 50+ qualified verified reviews, the feed setting will automatically become available in your Google Product Review Feed setting in 24 hours.
Step 4: Add unique product identifiers
To display your reviews on Google Shopping, Google needs to accurately match each review to the correct product. The most reliable way to do this is by using unique product identifiers.
Judge.me automatically includes the following product identifiers in your review feed:
Product URLs and Product names
Shopify Product IDs
You can enhance your feed by manually adding these common unique product identifiers:
Global Trade Item Numbers (GTINs)
Manufacturer Part Numbers (MPNs) and Brand names
Unique product identifier | How to add it in your product feed | How to add it in your product review feed |
GTIN |
|
|
MPN |
|
|
Brand names |
| We will automatically include the Brand names in the product review feed if they are available |
Notes:
Even if reviews are correctly matched to products, Google will only display star ratings when it determines that the information is accurate and relevant to customers.
Product URLs, Product names, and Shopify product IDs are automatically included only in the latest version of your review feed. Please update your Google Shopping feed if you see this notice.
Step 5: Upload the feed to Google Merchant Center
To add the product review feed to Merchant Center Next:
From your Google Merchant Center Next admin, on the left panel, scroll down to go to Reviews.
In the Product reviews tab, click the Manage product review sources button.
In the Product review sources tab, click Add product reviews.
Select "Enter a link to your file".
From your Judge.me admin, go to Marketing and Social > Google and SEO > Google Shopping.
In the Google Product Review Feed section, copy the XML URL and paste it here.
Under Edit schedule, keep the default setting "Automatically updates every 24 hours at 12:00 AM".
Under Add authentication information, keep the default setting "No username and password provided".
Click Continue.
Classic Merchant Center
Classic Merchant Center
To add the product review feed to Classic Merchant Center:
From your Google Merchant Center admin, choose Marketing on the left menu.
Go to Product reviews > Product reviews feeds.
Click + on the Feeds page and fill in the following information:
Name and input method |
|
Setup |
|
Troubleshoot
I don't see the option to upload the review feed
I don't see the option to upload the review feed
Issue:
In your Google Merchant Center, you don't see the Reviews (or Product reviews) tab and there's no option to upload a review feed.
Why it happens:
If you don't see the option to upload the review feed in your Merchant Center, it usually means either:
You haven’t filled out the Product Ratings interest form.
Or you have filled in the form but Google hasn't approved it.
Until Google approves your request to join the Product Ratings program, the Reviews tab will not appear in your Google Merchant Center.
How to fix:
To see the Reviews tab and upload a review feed:
Step 6: Follow up with Google
Once you've submitted the product review feed, Google will manually check and approve your feed in 2-4 weeks.
During this time, Google may reach out to request additional information.
Need help responding? Check out common questions from Google and how to answer them
After approval: What to expect
Once your product review feed is approved, Google will send you a confirmation email with the following content:
"I am happy to inform you that the Google Product Ratings feed for the store... has been successfully integrated into our system. Attached are the screenshots of some of your reviews currently live online on Google Shopping pages".
At this point:
Your feed status should change to Live.
You can track the status of your reviews in the Product Reviews tab, including those that may not yet meet the criteria for Google Shopping.
If the information in your product feed and product reviews feed aligns correctly, your reviews should start appearing in Google Shopping.
Note:
If some reviews aren’t eligible, check out our troubleshooting guide for tips on how to resolve common issues.
If you've resolved the issues but reviews are still not visible, we recommend reaching out to Google Shopping Support to identify any potential issues. Once you receive a response from Google, feel free to contact us—we’ll be happy to provide further guidance.
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