Available on the Free plan
The review collection benchmark on the Analytics page compares your store's review collection rate against other Judge.me stores. It helps you understand whether your review request emails are converting well relative to your peers.
To find it:
From your Judge.me admin, go to Analytics
Open the Reviews and requests tab. The benchmark badge appears next to your Review collection rate tile at the top of the page.
What the benchmark measures
The benchmark compares your review collection rate (RCR) — the percentage of orders where a review request was sent that resulted in at least one review.
For example, if 200 orders received a review request and 14 of those orders got a review, your review collection rate is 7%.
This rate measures how well your review requests convert into actual reviews. It does not include reviews collected through other channels such as organic submissions, QR codes, or imports.
What the benchmark verdict means
A colored badge appears next to your review collection rate on the Analytics page, based on how your rate compares to other Judge.me stores:
Above average (green) — your review collection rate is higher than the typical rate across Judge.me stores.
Average (blue) — your review collection rate is in line with the typical rate.
Below average (amber) — your review collection rate is lower than the typical rate.
The benchmark is based on a trailing 12-month window and does not change when you adjust the date range on the Analytics page.
Who you are compared against
Your rate is compared against all participating Judge.me stores that meet a minimum activity level. This is a single global pool — all stores are included regardless of industry or size.
The comparison pool is large enough that no individual store's data can be identified from the published result.
How your data stays anonymous
Your store contributes only its aggregate collection numbers (how many review requests were sent and how many resulted in reviews) to the benchmark pool. No review content and no customer details are included.
What other merchants see is only the combined pool result (the typical rate). No individual store's rate is ever shown to another merchant.
How often the benchmark updates
The pool median is recomputed monthly. The badge on your Analytics page reflects the most recent monthly benchmark.
Why you might not see a verdict yet
There are a few reasons why the benchmark badge may not appear on your Analytics page:
Not enough data yet — if your store hasn't sent enough review requests recently, you'll see a message like "About X more orders with a review request and we'll compare your rate to similar stores." Continue sending review requests and the benchmark will appear once you reach the minimum threshold.
Benchmark not yet computed — if the badge is absent entirely, the benchmark hasn't been calculated for your store yet. This resolves automatically with the next monthly update.
Your store has opted out — if you or someone on your team previously opted out of the benchmark, the comparison badge will not appear. To rejoin, contact Judge.me support.
How to set your store category
When you first visit the Analytics page, a banner asks you to pick your store category. You can also set or change it anytime from Settings > Advanced.
Your store category will be used to compare your review collection with similar stores in the future.
How to opt out
Participation in the benchmark is on by default. If you prefer not to participate, contact Judge.me support to opt out.
When you opt out, your store stops contributing its data to the benchmark pool, and the peer comparison badge is no longer shown on your Analytics page.
Resources
See our latest updates:
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