The review collection benchmark on the Analytics page compares your store's review collection rate against other Judge.me stores. It helps you understand whether your review request emails are converting well relative to your peers.
To find it:
From your Judge.me admin, go to Analytics
Open the Reviews and requests tab.
If available, the benchmark badge appears next to your Review collection rate tile at the top of the page.
What the benchmark measures
The benchmark compares your review collection rate (RCR) — the percentage of orders where a review request was sent that resulted in at least one review.
For example, if 200 orders received a review request and 14 of those orders got a review, your review collection rate is 7%.
This rate measures how well your review requests convert into actual reviews. It does not include reviews collected through other channels such as organic submissions, QR codes, or imports.
What the benchmark verdict means
A colored badge appears next to your review collection rate on the Analytics page, based on how your rate compares to other Judge.me stores:
Above average (green) — your review collection rate is higher than the typical rate across Judge.me stores.
Average (blue) — your review collection rate is in line with the typical rate.
Below average (amber) — your review collection rate is lower than the typical rate.
The benchmark is based on a trailing 12-month window and does not change when you adjust the date range on the Analytics page.
Who you are compared against
On the Free plan, your rate is compared against a single global pool — all participating Judge.me stores that meet a minimum activity level, with no industry or size split. The pool is large, so no individual store can be identified.
On the Awesome plan, you also get a "Stores like yours" card that compares you against a cohort of similar stores instead of everyone — see the next section. When that card is shown, it replaces the global badge, so you only ever see one comparison at a time: the most relevant one.
Comparing with stores like yours
Available on the Awesome plan.
The "Stores like yours" card sits just below your collection-rate summary on the Analytics > Reviews and request tab. It compares your review collection rate against stores like yours — matched on your size, country, and store category — so the verdict fits your business instead of judging a small store against a large one.
The card shows:
A verdict — Above average, Average, or Below average — for your cohort.
Your own rate and, for large-enough cohorts, the rate stores like yours typically collect.
A range bar: the grey Average collection band is the typical range for your cohort, and the dot is your rate.
A few things to know:
If there aren't enough matching stores yet, we compare you to a slightly broader group instead — this happens automatically.
Your rate here always covers your last 12 months. It can differ from the number above it, which follows whatever date range you've picked.
Set your store category to get the closest match. Without one, we can only match you by size and country.
How your data stays anonymous
Your store contributes only its aggregate collection numbers (how many review requests were sent and how many resulted in reviews) to the benchmark pool. No review content and no customer details are included.
What other merchants see is only the combined pool result (the typical rate). No individual store's rate is ever shown to another merchant.
How often the benchmark updates
The pool median is recomputed monthly. The badge on your Analytics page reflects the most recent monthly benchmark.
Why you might not see a comparison
There are a few reasons why the benchmark badge may not appear on your Analytics page:
Not enough data yet — if your store hasn't sent enough review requests recently, you'll see a message like "About X more orders with a review request and we'll compare your rate to similar stores." Continue sending review requests and the benchmark will appear once you reach the minimum threshold.
Not computed yet — if the badge is absent entirely, the benchmark hasn't been calculated for your store yet. This resolves automatically with the next monthly update.
Your store has opted out — if you or someone on your team previously opted out of the benchmark, the comparison badge will not appear. To rejoin, contact Judge.me support.
You use another tool to send requests — if you send review requests through Klaviyo, Shopify Flow, or Mailchimp, we can't measure your rate, so you'll see a short note instead.
How to set your store category
Available on the Free plan.
When you first visit the Analytics page, a banner asks you to pick your store category.
Your store category is what lets the "Stores like yours" card compare you to stores in your own industry.
You can also set or change it anytime:
From your Judge.me admin, go to Settings > Advanced.
Under Store category, select a category that matches your store.
Click Save.
How to opt out
Participation in the benchmark is on by default. If you prefer not to participate, contact Judge.me support at support@judge.me to opt out.
When you opt out, your store stops contributing its data to the benchmark pool, and the peer comparison badge is no longer shown on your Analytics page.
Resources
See our latest updates:
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