Your emails should look like they came from your store, not a generic template. Branding settings let you set your logo, colors, fonts, buttons, and footer once — so every email you send afterward matches your brand automatically, without restyling it from scratch.
Considerations
Templates always use your current branding — there's nothing to update.
Draft campaigns pick up branding automatically every time you save. Once a campaign is scheduled or sent, its branding is locked in — there's no way to update it afterward.
Flow emails only get new branding when you click Update flows. A branding change alone never reaches a flow email you've already built — this applies to every email in every flow, whether that flow is turned on or off, and whether the email itself is live or still a draft.
Setting up your branding
To set up your email branding:
From Judge.me Email admin, go to Templates.
Click Manage brand and styling.
From here, you can customize six areas:
Header
Colors
Fonts
Buttons
Product
Footer
1. Header
To set your email header branding:
From Judge.me Email admin, go to Templates.
Click Manage brand and styling.
Under Header shows, choose Logo or Store name — this decides which one displays on your emails.
Upload your Logo, or paste a Logo URL.
Set the Logo width and Logo alignment.
Set a Store name (optional) — leave it blank to use your Shopify store name automatically.
Add a Tagline (optional) — a short subtitle shown under your logo or store name, e.g. "Fresh, handmade skincare." — Must be 200 characters or fewer.
Set the Header background and Header text colors.
Click Save.
2. Colors
To set your branding colors:
From Judge.me Email admin, go to Templates.
Click Manage brand and styling.
Go to Colors on the left-side menu.
Set the Email background color.
Set the Content background color.
Set the Body text color.
Set the Subdued text color.
Click Save.
3. Fonts
Currently, only web-safe fonts are offered, so every email client renders them the same way. To set your Fonts:
From Judge.me Email admin, go to Templates.
Click Manage brand and styling.
Go to Fonts on the left-side menu.
Choose a Brand font from the dropdown:
Arial
Courier New
Georgia
Helvetica
Tahoma
Times New Roman
Verdana
Trebuchet MS
Set the default Content alignment.
Click Save.
4. Buttons
To set your Buttons branding:
From Judge.me Email admin, go to Templates.
Click Manage brand and styling.
Go to Buttons on the left-side menu.
Set the Button color and Button text color.
Set the Font size.
Choose the Width.
Hug : shrinks the button to fit its label text.
Full width : stretches it to fill the email.
Choose a Corners style — Square, Soft, Rounded, or Pill.
Set Padding — one value for all sides, or turn on Set each side for separate Vertical and Horizontal values.
Choose a Border style — None, Solid or Dashed.
Turn on Drop shadow (optional).
Click Save.
5. Product
These settings are defaults for product blocks added to any email. To set them:
From Judge.me Email admin, go to Templates.
Click Manage brand and styling.
Go to Product on the left-side menu.
Under Product, turn on or off Show product name.
Show or Hide the Price.
Set the Background color and Alignment.
Set Spacing (vertical and horizontal) and Margin (vertical and horizontal).
Under Product button, turn on or off Show button — when on, it displays a button to view the product.
Set the Button font — or leave it as Same as branding.
Set the Button font size.
Set Padding — one value for all sides, or turn on Set each side for separate Vertical and Horizontal values.
Click Save.
6. Footer
To set your Footer:
From Judge.me Email admin, go to Templates.
Click Manage brand and styling.
Go to Footer on the left-side menu.
Under Footer styling, set the Footer background and Footer text colors, and the text Alignment.
Under Address, Turn on Show address and enter your Address (optional).
Under Social links, turn on Show social links and add your Facebook, Instagram, X, and YouTube URLs (optional).
Under View in browser, turn on or off Show view in browser link.
Under Judge.me branding, show or hide "Powered by Judge.me" — turning off the branding is available on the Awesome plan.
Click Save.
Note: The unsubscribe link text is fixed and can't be edited — it's legally required, so its wording stays consistent.
Applying changes to your flows
When you change and Save your branding settings, a banner tells you whether your flows are up to date. To apply the latest branding to your existing flow emails, click Update flows and confirm.
Note: Clicking Update flows, replaces any manual style changes you've made to individual blocks inside your flow emails — your text, images, and products aren't affected, but block-level styling tweaks are.
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