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Judge.me Email: Setting up your email branding

Set your logo, colors, tone of voice, fonts, and footer so every email matches your brand, and push updates to your flows.

Your emails should look like they came from your store, not a generic template. Branding settings let you set your logo, colors, tone of voice, fonts, buttons, images, and footer once — so every email you send afterward matches your brand automatically, without restyling it from scratch.

Considerations

  • Templates always use your current branding — there's nothing to update.

  • Draft campaigns pick up branding automatically every time you save. Once a campaign is scheduled or sent, its branding is locked in — there's no way to update it afterward.

  • Flow emails only get new branding when you click Update flows. A branding change alone never reaches a flow email you've already built — this applies to every email in every flow, whether that flow is turned on or off, and whether the email itself is live or still a draft.

  • Custom fonts only change the fonts in emails you build from now on. Flow emails that were built before you changed your font only pick up the new font when you click Update flows. Draft campaigns pick it up when you save.

  • Custom fonts use two weights: regular (400) and bold (700). Italic is used when the font has it. Other weights, like Light or Semibold, aren't available.

  • Emails can be up to 100 KB. Your font settings count toward this limit, but the font files don't. An email over the limit can't be previewed or sent. If you hit it, simplify the email or use fewer fonts.

  • When you first install Judge.me Email, it fills in your logo, button color, and button text color. It uses your Shopify brand settings, your theme, your homepage, or Judge.me Reviews. This only happens before you turn on a flow or send an email. It never replaces anything you set yourself. You can change any of these at any time.

Setting up your branding

To set up your email branding:

  1. From Judge.me Email admin, go to Templates.

  2. Click Manage brand and styling.
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From here, you can customize these areas:

  • Header

  • Colors

  • Tone of voice

  • Text

  • Buttons

  • Product

  • Image

  • Footer

1. Header

To set your email header branding:

  1. From Judge.me Email admin, go to Templates.

  2. Click Manage brand and styling.

  3. Under Header shows, choose Logo or Store name — this decides which one displays on your emails.
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  4. Click Select image to upload or select an already uploaded logo, click Add from Shopify to pick one from your Shopify files, or enter a Logo URL.
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  5. Set the Logo width and Logo alignment.
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  6. Set a Store name (optional) — leave it blank to use your Shopify store name automatically.
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  7. Add a Tagline (optional) — a short subtitle shown under your logo or store name, e.g. "Fresh, handmade skincare." — Must be 200 characters or fewer.
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  8. Set the Header background and Header text colors.
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  9. Click Save.

Note: An uploaded logo can be up to 20 MB, in PNG, JPG, or WebP format. We recommend a logo width of 512 px.

2. Colors

To set your branding colors:

  1. From Judge.me Email admin, go to Templates.

  2. Click Manage brand and styling.

  3. Go to Colors on the left-side menu.

  4. Set the Email background color.
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  5. Set the Content background color.
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  6. Set the Body text color.
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  7. Set the Subdued text color.
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  8. Click Save.

3. Tone of voice

Your tone of voice describes how your emails should sound. We use it to write the copy for your flow emails, and for anything you generate in the email editor. Writing it is free on every plan.

To set your tone of voice:

  1. From Judge.me Email admin, go to Templates.

  2. Click Manage brand and styling.

  3. Go to Tone of voice on the left-side menu.

  4. Describe your store and how you want your emails to sound, in up to 1,000 characters. Worth including:

    • What you sell, and who buys it.

    • How formal or casual you want to sound.

    • Words to use, and words to avoid.
      ​

  5. Or, click Generate to have AI draft a starting point from your store and products, then edit it. If the box already has text, click Replace to confirm. Anything you wrote yourself is lost.

  6. Click Save.

Note: Saving a tone of voice doesn't change any email you've already built, and it doesn't count as a branding change for Update flows. To rewrite your flow emails in your new voice, use the Rewrite flow emails card that appears under the box once you have a tone of voice. To learn more, see Generating email copy with AI.

4. Text

You can use a web-safe font, which every email client shows the same way, or add a custom font from Google Fonts. To set your text branding:

  1. From Judge.me Email admin, go to Templates.

  2. Click Manage brand and styling.

  3. Go to Text on the left-side menu.

  4. Choose a Brand font from the dropdown. It has two groups: Web-safe fonts and, once you've added any, Custom fonts.

    • Web-safe fonts: Arial, Courier New, Georgia, Helvetica, Tahoma, Times New Roman, Verdana, and Trebuchet MS.

    • Custom fonts: any font you've added from Google Fonts. See "Add a custom font" below.
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  5. Set the default Content alignment.

  6. Click Save.
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Add a custom font

To add a custom font:

  1. From Judge.me Email admin, go to Templates.

  2. Click Manage brand and styling.

  3. Go to Text on the left-side menu.

  4. Click Add custom font.
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  5. In the Font name field, search for a Google Font and select it.

  6. Check the Preview.

  7. Choose a Backup font.

  8. Click Add font.
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  9. Under Brand font, choose your new font.
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  10. Click Save.

Gmail and Outlook can't load custom fonts. Around 4 in 10 of your recipients see the Backup font instead. Pick a backup that looks close to your custom font.

Note:

  • Your custom font also shows up in the Button font list under Product.

  • To change the backup font for a font you've added, click the edit icon next to it, choose a new Backup font, and click Save.

  • You can't change the font name. To remove a font, click the delete icon next to it and confirm.

  • Emails you’ve already saved keep the font and backup font they were saved with. A change reaches them when you save the email again, or, for flow emails, when you click Update flows.

  • If you remove the font that’s your Brand font or Button font, it switches to that font’s backup font. Click Save to keep the change. You can add a removed font again later.

5. Buttons

To set your Buttons branding:

  1. From Judge.me Email admin, go to Templates.

  2. Click Manage brand and styling.

  3. Go to Buttons on the left-side menu.

  4. Set the Button color and Button text color.
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  5. Set the Font size.
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  6. Choose the Width.

    • Hug : shrinks the button to fit its label text.

    • Full width : stretches it to fill the email.
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  7. Choose a Corners style — Square, Soft, Rounded, or Pill.
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  8. Set Padding — one value for all sides, or turn on Set each side for separate Vertical and Horizontal values.
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  9. Choose a Border style — None, Solid or Dashed.
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  10. Turn on Drop shadow (optional).
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  11. Click Save.
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6. Product

These settings are defaults for product blocks added to any email. To set them:

  1. From Judge.me Email admin, go to Templates.

  2. Click Manage brand and styling.

  3. Go to Product on the left-side menu.

  4. Under Product, turn on or off Show product name.
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  5. Show or Hide the Price.
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  6. Set the Background color and Alignment.
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  7. Set Spacing (vertical and horizontal) and Margin (vertical and horizontal).
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  8. Under Product button, turn on or off Show button — when on, it displays a button to view the product.
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  9. Set the Button font — or leave it as Same as branding.
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  10. Set the Button font size.
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  11. Set Padding — one value for all sides, or turn on Set each side for separate Vertical and Horizontal values.
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  12. Click Save.

7. Image

These settings are defaults for image blocks added to any email. To set them:

  1. From Judge.me Email admin, go to Templates.

  2. Click Manage brand and styling.

  3. Go to Image on the left-side menu.

  4. Choose a Corners style:

    • Square

    • Soft

    • Rounded

    • Pill

    • Custom. If you choose Custom, enter a Corner radius in px.
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  5. Choose the Alignment:

    • Same as Email alignment

    • Left

    • Center

    • Right
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  6. Set Spacing vertical and Spacing horizontal. Each can be from 0 to 60 px.
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  7. Click Save.

8. Footer

To set your Footer:

  1. From Judge.me Email admin, go to Templates.

  2. Click Manage brand and styling.

  3. Go to Footer on the left-side menu.

  4. Under Footer styling, set the Footer background and Footer text colors, and the text Alignment.
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  5. Under Address, Turn on Show address and enter your Address (optional).
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  6. Under Social links, turn on Show social links and add your Facebook, Instagram, X, and YouTube URLs (optional).
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  7. Under View in browser, turn on or off Show view in browser link.
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  8. Under Judge.me branding, show or hide "Powered by Judge.me" — turning off the branding is available on the Awesome plan.
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  9. Click Save.
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Note: The unsubscribe link text is fixed and can't be edited — it's legally required, so its wording stays consistent.

Applying changes to your flows

When you change and Save your branding settings, a banner tells you whether your flows are up to date. To apply the latest branding to your existing flow emails, click Update flows and confirm.
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Note: Clicking Update flows, replaces any manual style changes you've made to individual blocks inside your flow emails — your text, images, and products aren't affected, but block-level styling tweaks are.

Resources

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