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Using the Post-purchase thank you flow

The Post-purchase flow thanks customers after an order and builds loyalty with follow-up emails.

Available on the Free plan

The Post-purchase thank you flow follows up after someone places an order — thanking them, building loyalty, and encouraging a repeat purchase.


How it works

Trigger: On order placed, for customers who've subscribed to marketing emails. It sends once per order. If a customer places an order but has never subscribed to marketing, they don't get this flow at all — not even the first email.

The flow starts with a thank-you email and can be extended with follow-ups. Default timing (all editable):

  1. Email 1 — Thank you: sends about 1 hour after the order.

  2. Email 2 — Post-delivery check-in: sends about 7 days after Email 1.

  3. Email 3 — Reorder / try something new: sends about 23 days after Email 2 (around day 30).

All three emails go live as soon as you switch the flow on, since they're ready to send by default. If you edit one so it's missing something — like a subject line — it stays a draft until you finish it.


Turn on the Post-purchase flow

  1. From your Judge.me Email admin, go to Flows.

  2. Open Post-purchase thank you.

  3. Click Activate flow.

  4. All three emails are now live. To hold off on a follow-up instead of sending it, turn off its Live toggle.


Resources

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  2. See our latest updates:

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