You’ve been sending out review requests, but fewer customers are responding. If your review volume suddenly dips—even though orders and request volume remain steady—it could signal a drop in review conversion rate.
Getting fewer reviews doesn't always mean something is broken. But with a few optimizations, you'll likely see your conversion bounce back.
This article will walk you through:
How to confirm if your conversion rate is actually dropping
What factors typically cause conversion to fall
Steps to troubleshoot and improve your results
What to check
Step 1: Confirm whether review conversion is actually dropping
First, make sure you’re not just sending fewer review requests overall. A lower number of reviews is expected if fewer requests are being sent.
To check how many review requests were sent over time, you can check the Requests sent over time chart.
If your requests sent are stable, but reviews received have dropped, that likely means your review conversion rate is going down.
Step 2: Check if anything changed in your request flow
Ask yourself:
Did you change the review request email content recently?
Did you switch sending methods (e.g., from Judge.me template to Klaviyo)?
Did you adjust the request timing (e.g., now sending too late)?
Did you disable coupons or incentives?
Even small edits can impact how likely customers are to respond.
Step 3: Look at your email performance
Open and click-through rates can drop if:
Your subject line isn’t engaging enough. You can test different subject lines, sender names, and sending delays and see if they perform better.
The email lands in spam or promotions:
If you're using the default Judge.me sender email: You're good — our emails are pre-configured for deliverability, including DKIM, SPF, and return path. Your emails should reliably land in inboxes.
If you're using your own sender email address: You’ll need to make sure your email is properly authenticated. Poor authentication can cause emails to land in spam or get blocked entirely.
Step 4: Review how easy it is to leave a review
The more friction, the fewer reviews. Check if you are asking too many questions or requiring too many fields. A shorter form often leads to higher completion rates.