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Personalizing your email templates

Access and customize all Judge.me email types from a single, unified settings page.

Updated over a week ago

We send different types of emails to your customers (for example, review requests, coupons, and reminders). While each email template has its own content, they all share a set of common elements you can customize in one place.

By adjusting these global settings, your brand’s look and feel will stay consistent across all email templates. These global settings apply to:

Customize the shared elements

1. Store logo

Change your store logo

Available on the Free plan

To update or change the image used as the store logo in your email templates:

  1. Create a URL for your logo:

    • From your Shopify admin, on the left menu, go to Contents > Files.

    • Click the Upload files button on the top right and upload your logo.

    • Once the logo is uploaded, you can hover over it and click the Copy link icon on the right.

  2. Add the link to Judge.me:

    • From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

    • Go to Email templates.

    • Click the Edit template styling button on the right.

    • In the Store logo field at the top, paste the link you copied from Shopify.

Change the size of your store logo

Available on the Awesome plan

To adjust how big or small the logo shows in your email templates:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Click the Edit template styling button on the right.

  4. In the Logo size dropdown, select from the following options:

    • "Small"

    • "Medium"

    • "Large"

    • "Don't show" to hide the logo in all emails

    • "Custom" to set your own dimensions between 20 and 280px

  5. Click Save.

2. Content alignment

Available on the Awesome plan

To change the content alignment of your email templates:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Click the Edit template styling button on the right.

  4. In the Email layout section at the top, under Alignment, select from the following options:

    • "Left" – to align the email content to the left

    • "Center" – to align the email content to the center

    • "Right" – to align the email content to the right

  5. Click Save.

3. Corner styling

Available on the Awesome plan

To change the corner styling of the background cards, input fields, and buttons in your email templates:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Click the Edit template styling button on the right.

  4. Scroll down to the Email styling section.

  5. In the Corner styling dropdown, select one of the following options:

    • "Square" – sharp corners

    • "Soft" – slightly rounded corners

    • "Rounded" – medium rounded corners

    • "Extra round" – heavily rounded corners

  6. Click Save.

4. Fonts

Available on the Awesome plan

To change the font used in your email templates:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Click the Edit template styling button on the right.

  4. Scroll down to the Email styling section.

  5. In the Font dropdown, select one of the following options:

    • "Arial"

    • "Helvetica"

    • "Times New Roman"

    • "Georgia"

    • "Tahoma"

    • "Verdana"

    • "Courier New"

    • "Trebuchet MS"

  6. Click Save.

5. Colors

Available on the Awesome plan

To change the colors used in your email templates:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Click the Edit template styling button on the right.

  4. Scroll down to the Colors section.

  5. Choose one of the following options:

    • "Default colors (from your brand settings)" – use the Primary color as with the widgets.

    • "Custom colors" – use the color picker or enter a hex code to define your own colors for these elements:

      • Header

      • Button

      • Button text

      • Quotation background

      • Footer

      • Footer text

      • Email text

      • Content background

      • Email background

  6. Click Save.

To adjust the color style of the Unsubscribe from emails & Judge.me trust marks section:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Click the Edit template styling button on the right.

  4. Scroll down to the Colors section.

  5. Under Unsubscribe from emails & Judge.me trust marks, choose from the following options:

    • "Default"

    • "Light"

    • "Dark"

  6. Click Save.

6. Tone of voice

Available on the Awesome plan

To set the same tone of voice for all email templates:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Click the Edit template styling button on the right.

  4. Scroll down to the Language section.

  5. In the Tone of voice dropdown, select from the following options:

    • "Elegant"

    • "Direct"

    • "Custom"

    • "Friendly"

  6. Click Save.

You can also set a different tone of voice for each email template.

7. Footer text

Available on the Awesome plan

To change the footer text in your email templates:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Click the Edit template styling button on the right.

  4. Scroll down to the Footer text section.

  5. In the Footer text field, enter your custom message. By default, the footer text is: "Thanks! — The {{ shop_name }} team".

  6. Click Save.

8. Product recommendations block

Available on the Awesome plan

In each email template, you can add an extra Product recommendations block to encourage customers to discover more products they may like.

To adjust the customizations of this Product recommendations block:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Click the Edit template styling button on the right.

  4. Scroll down to the Email add-ons section.

  5. In the Featured products dropdown, select one of the following:

    • "Bought together" – products often purchased together

    • "Best selling" – your top-selling products

    • "Most reviewed" – products with the highest number of reviews

    • "Random selection" – a random set of products

  6. In the Number of products field, enter the number of products you want to display.

  7. In the Block title field, enter a title for the Product recommendations block (up to 100 characters). Default title: "We think you'd like".

  8. In the Button text field, enter a label for the button in each product (up to 50 characters). Default button text: "Buy now".

  9. Click Save.

9. Store reviews block

Available on the Awesome plan

In each email template, you can add an extra Store reviews block to help you collect more store reviews.

To adjust the customizations of this Store reviews block:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Click the Edit template styling button on the right.

  4. Scroll down to the Email add-ons section.

  5. In the Store review section title, enter a title for the Store reviews section (up to 100 characters). Default title: "Rate your experience with {{ shop_name }}".

  6. In the Review trigger field, select one of the following:

    • "Stars" – display star ratings that customers can click to leave a store review (default).

    • "Button" – display a button customers can click to leave a store review.

  7. Click Save.

Send a sample email

After customizing your email, you can send a test version to yourself or a teammate to preview how it will appear in real inboxes.

To send a sample email:

  • In the top right corner of any email template, click Send sample email.

  • A sample email will be sent to the addresses listed under your Admin notification emails. The subject line will start with [Sample from Judge.me], followed by the subject you’ve configured for that template.

If you’d like to send the sample to a different address (e.g., your personal email), you can add that email to the Admin notification list, then return to the email editor and click Send sample again.

Troubleshoot

My product image is showing very large in the email template

If you're seeing large product images in the email templates, it's likely because you're viewing the email in Microsoft Outlook.

Some email clients (such as Outlook) may strip styling from emails. When this happens, your emails will appear in a simplified format, regardless of the customizations you’ve made (e.g. logo and product images may appear at their default size — sometimes very large — and links will show as blue underlined text).

Unfortunately, at the moment, there is no fix for this, as the stripping is done on the email clients side. However, the majority of customers use Gmail and other modern email clients, where your styling and branding will display as intended.

I can't change the colors in the review request email template

If you try to customize the colors in your review request email template but the changes don’t apply after saving, check if you're using the Legacy styling template:

  1. From your Shopify admin, go to Apps > Judge.me Reviews > Settings.

  2. Go to Email templates.

  3. Under Review request and reminder emails, check if the Legacy styling template is set to "On".

If you're using a Legal styling template, this is the cause of the issue. These templates have a known issue where color changes are not reflected when saved.

We recommend creating a new Smart styling template and using that one instead. With a smart styling template, your review request emails will use the same colors and global design elements as all your other email templates.

My logo is showing very small in mobile

If your logo appears small when viewing in a mobile device, check the width and length of your logo picture.

All email templates displays the store logo at a fixed Medium width (150px by default). If your logo is a wide, horizontal wordmark (e.g. logo icon + long brand name), that 150px width gets “spread out” across the full length of the artwork—so the visible height becomes small, even though the logo is technically displayed correctly.

In this case, you can either:

  1. Use the built-in setting to change the display size of your logo (available on the Awesome plan).

  2. Or, if you’d rather not upgrade, the workaround is to upload a more compact version of your logo so it naturally appears larger within the same 150px width. Common approaches that work well:

    • Stacked logo: icon above the brand name (taller shape → looks bigger at 150px)

    • Icon-only: use just the emblem mark for the header (often the clearest at small sizes)

Related Articles
Sending your emails in multiple languages
Customizing your Write a review flow
Adding product recommendations to your Judge.me emails
Customizing your review request emails (Smart styling templates)
Customizing the Review Widget (beta version)
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