We send different types of emails to your customers (for example, review requests, coupons, and reminders). While each email template has its own content, they all share a set of common elements you can customize in one place.
By adjusting these global settings, your brand’s look and feel will stay consistent across all email templates. This applies to:
Smart styling review request templates (These global settings don’t apply for Custom styling or Legacy styling templates)
All other email templates
Add your store logo
Available on the Free plan
To update your store logo:
Create a URL for your logo:
From your Shopify admin, on the left menu, go to Contents > Files.
Click the Upload files button on the top right and upload your logo.
Once the logo is uploaded, you can hover over it and click the Copy link icon on the right.
Add the link to Judge.me:
From your Judge.me admin, go to Settings > Branding.
Scroll to the Store logo field.
Paste the link you copied from Shopify.
Click Save.
Customize the shared elements of all email templates
Available on the Awesome plan
You can adjust the global styling of all your email templates in one place.
From your Judge.me admin, go to Settings > Email templates.
Click Edit template styling on the top right.
Here, you can edit the following shared elements:
1. Email layout
In the Email layout section:
To adjust the logo size:
Under Header > Logo size, select from the following options:
"Small"
"Medium"
"Large"
"Don't show" to hide the logo in all emails
"Custom" to set your own logo dimensions
To change the alignment of all email templates:
Under the Alignment field, select from the following options:
"Left" – align the email content to the left
"Center" – align the email content to the center
"Right" – align the email content to the right
Click Save.
2. Email styling
In the Email styling section:
To change the corner styling of the background cards, input fields, and buttons:
In the Corner styling field, select one of the following options:
"Square" – sharp corners
"Soft" – slightly rounded corners
"Rounded" – medium rounded corners
"Extra round" – heavily rounded corners
To change the font used in all your email templates:
In the Font field, select one of the following options:
"Arial"
"Helvetica"
"Times New Roman"
"Georgia"
"Tahoma"
"Verdana"
"Courier New"
"Trebuchet MS"
Click Save.
3. Colors
In the Colors section:
To change the colors used in your email templates, choose one of the following options:
"Default colors (from your brand settings)" – use the Primary color as with the widgets.
"Custom colors" – use the color picker or enter a hex code to define your own colors for these elements:
Header
Button
Button text
Quotation background
Footer
Footer text
Email text
Content background
Email background
To adjust the style of the Unsubscribe from emails & Judge.me trust marks section, select from the following options:
"Default"
"Light"
"Dark"
Click Save.
4. Language
In the Language section, to use the same tone of voice in all emails:
In the Tone of voice field, select from the following options:
"Elegant"
"Direct"
"Custom"
"Friendly"
Click Save.
You can also set a different tone of voice for each email template.
5. Footer text
In the Footer text section, to change the footer text in all your email templates:
In the Footer text field, enter your custom message. By default, the footer text is:
"Thanks! — The
{{ shop_name }}team".Click Save.
6. Email add-ons
In each email template, you can add extra content blocks to your emails, such as Product recommendations and Store reviews.
In the Email add-ons section, you can adjust the settings for both:
Product recommendations:
In the Featured products dropdown, select one of the following:
"Bought together" – products often purchased together
"Best selling" – your top-selling products
"Most reviewed" – products with the highest number of reviews
"Random selection" – a random set of products
In the Number of products field, enter the number of products you want to display.
In the Block title field, enter a title for the Product recommendations block (up to 100 characters). Default title: "We think you'd like".
In the Button text field, enter a label for the button in each product (up to 50 characters). Default button text: "Buy now".
Store reviews:
In the Store review section title, enter a title for the Store reviews section (up to 100 characters). Default title: "Rate your experience with
{{ shop_name }}".In the Review trigger field, select one of the following:
"Stars" – display star ratings that customers can click to leave a store review (default).
"Button" – display a button customers can click to leave a store review.
Click Save.
Send a sample email
After customizing your email, you can send a test version to yourself or a teammate to preview how it will appear in real inboxes.
To send a sample email:
In the top right corner of any email template, click Send sample email.
A sample email will be sent to the addresses listed under your Admin notification emails. The subject line will start with [Sample from Judge.me], followed by the subject you’ve configured for that template.
If you’d like to send the sample to a different address (e.g., your personal email), you can add that email to the Admin notification list, then return to the email editor and click Send sample again.
Troubleshoot
My product image is showing very large in the email template
My product image is showing very large in the email template
If you're seeing large product images in the email templates, it's likely because you're viewing the email in Microsoft Outlook.
Some email clients (such as Outlook) may strip styling from emails. When this happens, your emails will appear in a simplified format, regardless of the customizations you’ve made (e.g. logo and product images may appear at their default size — sometimes very large — and links will show as blue underlined text).
Unfortunately, at the moment, there is no fix for this, as the stripping is done on the email clients side. However, the majority of customers use Gmail and other modern email clients, where your styling and branding will display as intended.
I can't change the colors in the review request email template
I can't change the colors in the review request email template
If you try to customize the colors in your review request email template but the changes don’t apply after saving, check if you're using the Legacy styling template:
From your Judge.me admin, go to Settings > Email templates.
Under Review request and reminder emails, check if the Legacy styling template is "On".
If you're using a Legal styling template, this is the cause of the issue. These templates have a known issue where color changes are not reflected when saved.
We recommend switching to our newer Smart styling template. With a smart styling template, your review request emails will use the same colors and global design elements as all your other email templates.