Help your customers leave better reviews by customizing your review form appearance and content across all touchpoints.
Types of "Write a review" forms
In-store review form
In-store review form
When a customer clicks the Write a review button from the Review Widget on your product page, they’ll go through the new Judge.me form—a guided, step-by-step experience designed for better focus and higher completion rates.
Here’s what the default form looks like:
Rate the product: The form first asks the customer to select a star rating for the product.
Write the review: Once the customer enters their rating, the form will also ask for a written feedback. After filling in the review, the customer can click Next to continue.
Add details: The form collects the customer's email address and display name (required). The customer can also choose to post anonymously.
Upload media: The form encourages customers to upload photos, videos, or paste a YouTube URL to support the review.
Submit the review: A confirmation screen is shown. The customer will be prompted to confirm their email. A Close button appears on this final step.
Considerations:
The Close button (the X icon) is currently only shown on the first step (Rate the product) of the in-store review form. After that, customers can continue through the form or refresh the page to exit.
The form also doesn’t include a Back button — once a customer moves forward to the next step, they won’t be able to go back to the previous one.
Judge.me page external form
Judge.me page external form
Customize the "Write a review" form
To customize the content in your Write a review form:
From your Judge.me admin, go to Settings > Widgets.
Find the Write a Review card and click Customize.
There you can adjust the following elements of the Write a review form:
1. Texts used in the form
Available on the Awesome plan
To customize the text in your review form:
In the Text section, click Customize text.
Under each section below, adjust the texts to your liking.
Click Save.
Review content
Review content
Field | Default texts |
Screen title | How would you rate this product? |
Introduction | We would love it if you would share a bit about your experience. |
1 star review guidance | Poor |
5 star review guidance | Great |
Review title | Review title |
Review title placeholder | Give your review a title |
Review content | Review content |
Review content placeholder | Start writing here... |
Customer information
Customer information
Field | Default texts |
Screen title | About you |
Introduction | Please tell us more about you |
Reviewer display name | Display name |
Reviewer display name placeholder | Display name |
Reviewer email address | Email address |
Reviewer email address placeholder | Your email address |
Label for hidden customer name | Anonymous |
Reviewer media
Reviewer media
Field | Default texts |
Screen title | Share a picture or video |
Introduction | Upload a photo or video to support your review. |
YouTube URL placeholder | Paste your YouTube URL here |
Custom questions
Custom questions
Option | Default text |
Screen title | Your experience in more detail |
Introduction | Here are a few questions to help us understand more about your experience. |
Store review
Store review
Option | Default text |
Screen title | Would you like to share your experience of shopping with us? |
Introduction | We value your feedback and use it to improve. Please share any thoughts or suggestions you have. |
Note: You can enable the option to collect a store review after a product review in the Submission flow.
Review submitted
Review submitted
Field | Default texts |
Review submitted screen title | Thanks for your review! |
Thank you message | We are processing it and it will appear on the store soon. |
Email verification message | Please confirm your email by clicking the link we just sent you. This helps us keep reviews authentic. |
Advanced settings
Advanced settings
Field | Default texts |
Next step button text | Next |
Close review button text | Close |
2. Form styling
To choose a color scheme for the review form:
Available on the Free plan
In the Form Styling section, under Color scheme, choose from the following options:
"Default colors (from your brand settings)" to use the same Primary color as your Review Widget.
"Custom colors" to pick colors for these elements of the form:
Star color — Free
Text color — Awesome
Form background color — Awesome
Field background color — Awesome
Button color — Awesome
Button text color — Awesome
In-store page overlay color — Awesome
Click Save.
To adjust the corner style of the review form (applied to background card, input fields, and buttons):
Available on the Awesome plan
In the Form Styling section, under Color scheme, choose from the following options: Square, Soft, Round, Extra round.
Click Save.
3. Submission flow
Available on the Free plan
Review content
To configure what content reviewers can submit:
Scroll down to the Submission flow section.
Enable "Enable quick star ratings" to let customers submit a review with only star rating to increase responses. The Review content box remains visible but becomes optional.
Enable "Ask for review title" to include an optional Review Title field below the Review Content field.
As the customer types their review content, the Review Title field will be automatically filled with the first 50 characters of the content.
Customers can manually edit the title if they wish.
Click Save.
Reviewer media
Available on the Free plan
To add the option to collect review images and/or videos:
Scroll down to the Submission flow section.
Enable any of the following options:
"Ask for review images" to allow image upload.
"Ask for review videos" to allow video upload. You can also enable "Mute videos by default".
Click Save.
Store review collection
Available on the Free plan
After your customer submits a product review, you can also ask them to leave a store review. This opens a separate form where they can share feedback about their overall shopping experience.
To enable store review collection:
Scroll down to the Submission flow section.
Enable the checkbox "Request store review after product review is submitted".
Click Save.
Examples:
For in-store form (on the product Review Widget)
For external form (from review request emails)
Customize the "Write a review" flow from review request emails
1. Choose which form to use
Available on the Free plan
To choose where customers leave a review after clicking the link in the review request emails:
From your Judge.me admin, go to Settings > Widgets.
Find the Write a Review card and click Customize.
Scroll down to the Collection via email request section.
In the Redirect reviewers invited via email to dropdown, choose one of the following:
"External form (recommended)" – Directs reviewers to the Judge.me-hosted review collection page
"In-store review form" – Directs reviewers to the review form on your product page
Click Save.
2. Add post-review prompts
Available on the Awesome plan
To collect more reviews after a customer has submitted an initial product review:
From your Judge.me admin, go to Settings > Widgets.
Find the Write a Review card and click Customize.
Scroll down to the Collection via email request section.
In Post review prompts, enable "Ask reviewer to review other products in the order" to collect reviews for other products.
Click Save.
Example:
Troubleshoot
"This field is required" error
"This field is required" error
Issue:
When writing a review, your customer run into the "This field is required" error even though they have filled in the star rating and the body of the review.
Why it happens:
The "This field is required" error might mistakenly appear when the Review Widget is duplicated on the product page, which causes form conflicts and prevents proper validation.
How to fix:
To avoid the "This field is required" error from showing when both the star rating and body have been filled in, you can double-check and remove the duplicated Review Widget.
"inputLabels.widgetSubmitReviewText" error
"inputLabels.widgetSubmitReviewText" error
If the preview of your external review form looks like the screenshot above (showing placeholder texts such as reviewPageText.whatDoYouThinkAboutProductText or inputLabels.widgetSubmitReviewText instead of the proper field labels and buttons), or if customers see the inputLabels.widgetSubmitReviewText texts when trying to upload a photo or video, it usually means you're using the Legacy styling template together with the external form.
To check if you're using the Legacy styling template:
From your Judge.me admin, go to Settings > Email templates.
Under Review request and reminder emails, check if the Legacy styling template is "On".
The Legacy styling template doesn’t work well with the external review form. To fix this, you can either:
Keep using the Legacy styling template, but switch to the in-store review form instead of the external form.
Keep using the external form, but change your email templates to the Smart styling template (recommended).