If you’re starting or have recently begun an e-commerce business, you might notice there’s a lot of math involved, especially if you want to grow. Numbers, ick.

What’s more, you likely can’t afford an accountant or analyst. The truth is, you’ll probably have to do this stuff on your own in the beginning.

Of course, you’re not alone. Barring the math whizzes out there, many highly successful online entrepreneurs started with little to no formal finance training. Most were driven by the allure of independence, creating something they believed in, or some other internal motivation.

The Numbers are $#!&$@# Essential!