Vertellis is a niche gaming and mindfulness company that says it’s “striving to make a worldwide impact on the way people connect in our digital society.” Intrigued by their unique product and Shopify store, I spoke with Bart Kloosterhuis, one of the co-founders at Vertellis, to find out more about their journey and values.

Bart isn’t a math guy, but that’s okay. Vertellis’ founding team is fortunate to have a good mix of skill sets. “I don’t touch anything with too many numbers in it,” Bart said, “or stuff that is too technical. I’m more creative, others are more financially smart with operational knowledge and (online) marketing too. Our mix is pretty awesome to start off with.” Presently, Bart is in charge of new business, product development, and storytelling. 

“The journey from the start until now has been amazing,” Bart told me. “We started our idea with a crowdfunding campaign but didn’t utilize any of the crowdfunding platforms. We did it ourselves. We shared our story and the mission behind our product–stimulating time offline and bringing people closer together via a self-reflection card game for the holidays. This resonated with a lot of people and we had immediate traction.”