Our default review request email template is designed to work out of the box — it’s clean, effective, and includes all the essential blocks. But if you want to tailor the look, messaging, or layout to better match your brand, you can easily customize it.
Whether you're updating the subject line, adding your logo, or adjusting the tone of the message, the drag-and-drop editor gives you full control over how your request emails appear.
Add your store logo
To update your store logo:
Create a URL for your logo:
From your Shopify admin, on the left menu, go to Contents > Files.
Click the Upload files button on the top right and upload your logo.
Once the logo is uploaded, you can hover over it and click the Copy link icon on the right.
Add the link to Judge.me:
From your Judge.me admin, go to General Settings > Branding.
In the Branding section, in the Store logo field, paste in the link you copied earlier.
Click Save.
See the steps for the new app design (coming soon)
See the steps for the new app design (coming soon)
To upload your logo to Shopify
From your Shopify admin, on the left menu, go to Contents > Files.
Click the Upload files button on the top right and upload your logo.
Once the logo is uploaded, you can hover over it and click the Copy link icon on the right.
To add the logo URL to Judge.me
Access your email templates
To find your review request email template:
From your Judge.me admin, go to Collect reviews > Emails.
In the Review collection emails section, click Edit next to Review requests and reminders.
There you can click Edit next to the existing template.
You can also create a new template by clicking the Create template button on the top right, then choose to:
Create a new template (starts from the default layout), or
Use our 5 prebuilt templates:
Modern
Colorful
Pet accessories
Dark theme
Default with Review Form (Classic)
Once you’ve opened your template, you can customize the subject line, content blocks, layout, and more.
When you're done editing, click Save in the top right corner of the template editor to apply the changes.
Change the subject line and preview text
At the top of the template editor, you’ll see two fields:
Field | Default texts | Can be edited on |
Subject | ⭐ | Awesome plan |
Preview text | ⭐ | Free plan |
You can also use variables in the subject and preview text to make the email more personal.
Customize the email template
Available on the Awesome plan
1. Add the block
Content blocks
"Picture" block
When using a Picture block, you can select from these 3 image sources:
Product image: Automatically pulls the image of the product from the customer’s order.
Store logo: Uses the logo you uploaded in your Branding settings.
Manual: Upload your own image manually — for example, a thank-you banner or a promotional graphic. You can get a URL for your image same way as your store logo.
You can also adjust the following fields:
Image width (px): Set the image width in pixels, maximum 100px. If you need a larger image, consider using a Text block instead.
Alt text: Add alternative text to improve accessibility and email readability.
Redirect URL: Make the image clickable by adding a URL — useful for linking to product pages or special offers.
"Text" block
This block allows you to insert and format text, making it perfect for crafting email introductions or conveying important messages. You can adjust fonts, colors, bullet points, links, and more.
"Divider" block
Use this block to insert horizontal lines that visually segment different parts of your email. Customize line weight (in pixels), style (solid, dashed, etc.), and color to suit your design.
"Spacer" block
Add breathing room between email sections with the Spacer block, improving readability. To control Spacer Content (spacer height), simply adjust the Top and Bottom padding in Block Settings.
"Button" block
Create effective call-to-action buttons linked to product pages or any destination of your choice. Tailor button text, URL, text color, background color, and more to align with your branding.
Tip: You can type "{{" in the Button URL field to access a dropdown of available variables.
Layout blocks
Full Width: Create a single-column layout that spans the full width of your email.
50% - 50%: Divide your email into two columns, each occupying 50% of the width.
34% - 66%: Configure a two-column layout with the left column taking up 34% and the right column 66% of the width.
66% - 34%: Similar to the above, but with reversed column widths.
Tip: When adding a Layout block to your template, it defaults to a Text block, but you can incorporate other Content blocks within the Layout.
Main review block
Form block
This block provides an in-email form for customers to review your products directly within the email.
You can customize the form's title, placeholder, button text, button background, star color, and more.
After customers submit reviews using the in-email form
Their reviews are automatically recorded into the dashboard.
They are redirected to the product page with a message confirming, "Your review has been successfully submitted. Thanks!"
From here, customers can choose to edit any details or add more pictures using the Review Widget.
Stars block:
This block opens a step-by-step review form for a single product, initially asking customers to upload a picture or video.
You have the option to customize the star color.
Shop review block
This block enables customers to submit a store review by directing them to the "write a review" form on the All Reviews Page.
You can customize the button text, button background, star color, and more.
Multi product block
With this block, you can add multiple products from your customers' orders that are ready to be reviewed.
Each product includes an image, a title, and a review button linking customers to the "write a review" form on the respective product page.
Customize the block title, button text, picture size, button color, background color, and other attributes.
Suggestions block
This block assists with upselling by recommending products that may interest your customers.
You can choose from four different ways to display your products: Bought Together, Top Sellers, Most Reviewed, or Random Selection.
Additionally, you can adjust the number of recommended products and customize text, images, and buttons.
Note: A handpicked recommendations option will be available in the next version.
Unsubscribe block
This block allows you to add an unsubscribe link to your email templates.
You can edit attributes like padding, margin, border, color, and more.
Note: Ensure you add an unsubscribe block (or use the "{{ unsubscribe_href }}" variable) in every email template to allow saving.
3. Settings
Block settings
For each individual block, you can access the following settings:
Padding: Adjust the space around your block content relative to the block border.
Margin: Modify the distance between your block and the email template border.
Border: Add a border around your block, with options to change the weight in pixels, style, and color of the border.
Border Radius: Apply rounded corners to your block's border.
Color: Customize the text color within your block.
Background Color: Alter the background color of your block.
Align: Fine-tune the text alignment within your block.
Template settings
For the entire Email Template, you have access to these settings:
Template name: Assign an internal name to your email template.
Preview text: Specify the small text that appears next to the email subject.
Subject: Define the subject line that customers will see when they receive your emails.
Translate email: Choose your preferred language from the drop-down menu and your email will be translated.
Text preset: Choose tone of voice for your email text such as Friendly, Direct, Elegant (English only)
Email reminders: Set the template as initial review request, or reminder 1,2 or 3.
Multi product*: Choose to send one email including all product items in an order, or separate emails for each product item.
Layout: Adjust template max width and hide/show Judge.me branding (the "powered by Judge.me" text).
Colors: Choose color for email background, content background and links
Advanced: Choose to redirect users to the (1) review collection page or (2) review widget on the product page. If you choose to redirect users to the review collection page, you can enable post-review modules to collect store reviews and reviews for other product in the orders.
How "Multi product" option works
If an order has 4 products, you can opt to send 4 emails to your customers. You can configure different sequences for these emails (e.g., most expensive, least expensive, random, least reviews) in the Review Request settings. Alternatively, you can choose to send a single email that includes all 4 products in the order.
If you include BOTH the Form (Single Product) block and Multi-Product block in ONE template, the first item in the sequence will be placed in the Form block, while the other products will appear in the Multi-Product block.
In cases where the order contains only one product or you choose to send multiple emails with a single product, the Multi-Product block won't appear in the actual emails.
Review collection page
After clicking on the "Submit review" button in the request email, customers will be redirected to this dedicated page to finish their review.
Then, they can see an option to submit a general review about your store.
They can also review another product in the same order.
Send a sample email
After customizing your email, you can send a test version to yourself or a teammate to preview how it will appear in real inboxes.
To send a sample email:
On the top right corner of the email template editor, click Send sample.
A sample email will be sent to the addresses listed under your Admin notification emails. The subject line will start with [Sample from Judge.me], followed by the subject you’ve configured for that template.
If you’d like to send the sample to a different address (e.g. your personal email), you can add that email to the Admin notification list then return to the email editor and click Send sample again.