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Collecting reviews using the review request emails

Adjust your request settings, timing, and prioritization

Updated over 2 weeks ago

Judge.me lets you automatically request reviews from your customers after their orders are fulfilled — helping you build trust and boost conversions with minimal effort.


How it works

Here’s a quick look at how review request emails are sent:

  1. Your customer places an order.

  2. The order is marked as fulfilled in your store.

  3. We schedule the review requests for each product in the fulfilled order. The order will start showing in the Requests History dashboard.

  4. We check if each request is valid (e.g. customer hasn’t unsubscribed, the product is not excluded) and update its status accordingly.

    • If the request is valid, it will appear as "Will send".

    • If the request is not valid, it will be skipped.

  5. After your configured delay, we send out the review request emails automatically. Depending on your setting, either:

    • 1 email is sent for the entire order, or

    • 1 email is sent for each product in the order.

  6. Each review request contains a unique token that is valid for 45 days.

    • Within those 45 days, if the customer submits a review using the request link, the review will be marked as Verified.

    • After 45 days, the token expires and the link will no longer work.


Customize your review requests

1. Types of orders

Available on the Free plan

When you install Judge.me, review requests are automatically enabled for all new fulfilled orders. This means we will start scheduling and sending review requests automatically, unless you turn them off.

To disable review request emails for domestic, international, or POS orders:

  1. From your Judge.me admin, go to Settings > Request scheduling.

  2. In the Request Timing section, uncheck the box next to any of the following options:

    • "Send requests for domestic orders"

    • "Send requests for international orders"

    • "Send requests for point of sale (POS) orders"

  3. Click Save.

Once you disable review requests for an order type, any already scheduled and future requests for those order types will be automatically skipped.

2. Request timing

Available on the Free plan

Wait time after order fulfillment

You can control how long to wait after an order is fulfilled before sending a review request. Well-timed requests help you collect better reviews by reaching customers when their experience is still fresh.

To set the wait time for each order type:

  1. From your Judge.me admin, go to Settings > Request scheduling.

  2. In the Request Timing section, for each order type (Domestic orders, International orders, and Point of sale (POS) orders), in the After the order is fulfilled, send the review request after field, choose a delay between 0 and 60 days.

  3. Click Save.

This change will apply to new orders fulfilled after the settings are saved. Existing requests will not be updated.

Wait time between each request

You can control how long to wait after the first review request is sent out before sending the next review request or the review request reminder in the order.

To set the wait time between each request and reminder in an order:

  1. From your Judge.me admin, go to Settings > Request scheduling.

  2. Scroll down to the Requests schedule section.

  3. In the Request Timing section, for each type of orders (Domestic orders, International orders, and Point of sale (POS) orders), in the Follow-up requests and reminders are sent after field, choose a delay between 0 and 10 days.

  4. Click Save.

This change will apply to new orders fulfilled after the settings are saved. Existing requests will not be updated.

Send time

By default, the review request will be sent at the same hour as when the order was placed.

To send your review requests at a fixed hour:

  1. From your Judge.me admin, go to Settings > Request scheduling.

  2. Scroll down to the Requests schedule section.

  3. Enable "Set custom time to send review request emails".

  4. In the Custom time field, set the exact hour to send the review requests.

  5. Click Save.

This change will apply to new orders fulfilled after the settings are saved. Existing requests will not be updated.

3. Number of products

Available on the Free plan

To set how many products you want to ask for a review in each order:

  1. From your Judge.me admin, go to Settings > Request scheduling.

  2. Scroll down to the Requests schedule section.

  3. In the Collect reviews for this many items per order field, choose from 1 to 7.

  4. Click Save.

This change will apply to new orders fulfilled after the setting is saved. Existing requests will not be updated.

4. Products to prioritize

Available on the Awesome plan

To choose which products to prioritize in each order:

  1. From your Judge.me admin, go to Settings > Request scheduling.

  2. Scroll down to the Requests schedule section.

  3. Under Prioritize requests based on this criteria, choose from these options:

    • "Most expensive" (default)

    • "Least expensive"

    • "Random"

    • "Least reviews"

  4. Click Save.

This change will apply to new orders fulfilled after the setting is saved. Existing requests will not be updated.

5. Number of emails

Available on the Free plan

By default, we send 1 separate review request email for each product in an order, up to the maximum number of items you’ve configured in your schedule.

If you want to send just 1 email per order (the email will include requests for multiple products), you can change this in the email template you use.

These changes will apply to new orders fulfilled after the settings are saved. Existing requests will not be updated.

Smart styling template

If you use a smart styling template, to change the number of review request email per order:

  1. From your Judge.me admin, go to Settings > Email templates.

  2. Click Edit next to the request email template you want to edit.

  3. On the left menu, find the Write a review settings section.

  4. In the Review trigger dropdown, select either "Stars" or "Button".

  5. In the Orders containing multiple products setting, select between:

    • "Send separate requests for each product" (default)

    • Or "Send a single request with multiple products"

  6. Click Save.

Custom styling template

If you use a custom styling template, to change the number of review request email per order:

  1. From your Judge.me admin, go to Settings > Email templates.

  2. Click Edit next to the request email template you want to edit.

  3. In the Settings tab on the right menu, scroll down to the Multi products section.

  4. In the Orders containing multiple products setting, select between:

    • "Send separate requests for each product" (default)

    • Or "Send a single request with multiple products"

  5. Click Save.

Legacy styling template

If you use a legacy styling template, the option to control how many review request emails are sent per order is not available.

To access these settings, switch to either:

  • Smart styling template (recommended), or

  • Custom styling template


Example of a review request flow

Let’s say a customer places an order with 3 products and your settings are:

  • Review requests sent 7 days after fulfillment

  • Request for maximum 2 products per order

  • Product priority is set to “Most expensive”

  • "Send a single email" is selected

  • Follow-up requests delay set to 3 days

Here’s what happens:

  1. The order is marked as fulfilled in your store.

  2. We schedule review requests for all 3 products.

  3. After 7 days, 1 email is sent containing review requests for the 2 most expensive products. The remaining product is skipped.

If instead you selected “Send a separate email for each product (Default)”, then we would send one email for the first product, then wait 3 days before sending another email for the second product

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