Judge.me x Klaviyo review follow-up integration lets you send personalized follow-ups after a review or question is submitted. You can then:
Offer support after a negative review to recover the experience.
Thank satisfied customers and build loyalty.
Encourage shoppers who submit questions to make a purchase.
This help you build stronger relationships by responding to customer interactions in real time and create a more engaging customer journey.
How it works
Here’s a quick look at how follow-up emails are sent via Klaviyo after the integration is enabled:
Your customer submits a new review or question.
We send a review event to Klaviyo.
This event can be used as a trigger in your Klaviyo flows to:
Segment users by sentiment or product engagement.
Personalize email content with review data.
Here's the list of events we send to Klaviyo:
Event | Triggered when... | Includes... |
SubmittedReview | A new review is submitted | product_handle, product_title, rating, review_body, review_title, published, verified_buyer, has_pictures, has_videos, Judgeme_CF |
SubmittedReviewPositive | A review meets the positive threshold (e.g. ≥ 4 stars) | Same as above |
SubmittedReviewNegative | A review falls below the threshold (e.g., ≤ 3 stars) | Same as above |
SubmittedQuestion | A product question is submitted | product_handle, product_title, question_content |
SubmittedAnswer | An answer to a question is posted | product_handle, product_title, question_content, answer_content |
Example of the SubmittedReview event:
Considerations
Review events are sent for both published and hidden reviews.
Imported reviews do not trigger events.
The customer must already be on your Klaviyo subscriber list for events to be recorded in their Klaviyo profile.
While you can use the review events we send to Klaviyo to trigger a reward flow, it's not possible to send Judge.me-generated coupons to Klaviyo. If you want to send coupons via Klaviyo, you’ll need to create and manage them directly in Klaviyo.
Set up the Klaviyo integration
Step 1: Connect Klaviyo and Judge.me
To connect Klaviyo and Judge.me:
From your Judge.me admin, go to Settings > Integrations.
Search for Klaviyo, then click the Klaviyo integration card.
In the Authentication section, click Connect.
In the authorization pop-up, click Allow to authorize Judge.me to access your Klaviyo data.
Step 2: Enable review triggers
Once you've connected Klaviyo and Judge.me, to enable the review events:
From your Judge.me admin, go to Settings > Integrations.
Search for Klaviyo, then click the Klaviyo integration card.
Scroll down to the Review triggers section.
Check the box next to "Send trigger when a new review or question is submitted".
In the Threshold for positive reviews dropdown, choose from the following options:
"Only 5-star reviews"
"At least 4 stars"
"At least 3 stars"
"At least 2 stars"
"All reviews are positive"
Click Save.
Step 3: Submit a test review
As an event will only be triggered for new reviews or questions, you'd need to create a test review to see the event in Klaviyo.
To submit a test review:
Go to any of your product pages.
Click the Write a review button and submit a review using your own email address.
Once the test review is submitted, to see the event we send to Klaviyo:
From your Klaviyo admin, in the menu on the left, go to Analytics > Metrics.
Search for these events:
SubmittedReview
SubmittedPositiveReview or SubmittedNegativeReview or both
Build your review follow-up flow in Klaviyo
Step 1: Create a new flow
To create a new flow in Klaviyo:
From your Klaviyo admin, in the menu on the left, go to Flows.
Click the Create flow button on the top right.
Click the Build your own button on the top right.
Give your flow a name and click Create flow.
Step 2: Add Judge.me review as the trigger
To add Judge.me review request as the trigger in the flow you created in Step 1:
In the Select a trigger panel on the right, go to the Your metrics tab.
Select "Judge.me".
Select "SubmittedReview" (or other Judge.me review events).
Add a Trigger filters (optional).
Add a Profile filters (optional).
Click Save then click Confirm and save.
Personalize your emails with review variables
Use these variables to customize your Klaviyo flow emails:
Variable | Description |
| Product's handle (URL-friendly name) |
| Product title |
| Whether the review is published |
| Rating value (1–5 stars) |
| Content of the review |
| Title of the review |
| Whether the reviewer is verified |
| Whether the review includes photos |
| Whether the review includes videos |