Use Judge.me and Klaviyo together to trigger personalized follow-ups after a review or question is submitted. Stay connected with customers and turn feedback into action.

Why use this integration

Follow-up flows help you build stronger relationships by responding to customer interactions in real time. You can:

Offer support after a negative review to recover the experience.
Thank satisfied customers and build loyalty.
Encourage shoppers who submit questions to make a purchase.

By automating these touchpoints, you save time and create a more engaging customer journey.

How the integration works

Here’s a quick look at how follow-up emails are sent via Klaviyo after the integration is enabled:

Your customer submits a new review or question.
We send a review event to Klaviyo.
This event can be used as a trigger in your Klaviyo flows to:
- Segment users by sentiment or product engagement.
- Personalize email content with review data.

Here's the list of events we send to Klaviyo:

Event	Triggered when...	Includes...
SubmittedReview	A new review is submitted	product_handle, product_title, rating, review_body, review_title, published, verified_buyer, has_pictures, has_videos, Judgeme_CF
SubmittedReviewPositive	A review meets the positive threshold (e.g. ≥ 4 stars)	Same as above
SubmittedReviewNegative	A review falls below the threshold (e.g., ≤ 3 stars)	Same as above
SubmittedQuestion	A product question is submitted	product_handle, product_title, question_content
SubmittedAnswer	An answer to a question is posted	product_handle, product_title, question_content, answer_content

Example of an event:

Considerations

Review events are sent for both published and hidden reviews.
Imported reviews do not trigger events.
The customer must already be on your Klaviyo subscriber list for events to be recorded in their Klaviyo profile.
While you can use the review events we send to Klaviyo to trigger a reward flow, it's not possible to send Judge.me-generated coupons to Klaviyo. If you want to send coupons via Klaviyo, you’ll need to create and manage them directly in Klaviyo.

Set up the Klaviyo integration

Step 1: Connect Klaviyo to Judge.me via OAuth

From your Judge.me admin, go to Settings > Integrations.
Search for Klaviyo, then click the Klaviyo integration card.
Click the Connect button.
Click Allow to authorize Judge.me to access your Klaviyo data.

Step 2: Enable review triggers

Once you've connected Judge.me and Klaviyo:

Scroll down to the Review triggers section and enable "Send trigger when a new review or question is submitted".
In the Threshold for positive reviews field, choose from the following options:
- "Only 5-star reviews"
- "At least 4 stars"
- "At least 3 stars"
- "At least 2 stars"
- "All reviews are positive"
Click Save.

Step 3: Submit a test review

As an event will only be triggered for new reviews or questions, you'd need to create a test review to see the event in Klaviyo.

To submit a test review:

From any of your product pages, click the Write a review button and submit a review using your email address.

Once the test review is submitted, to see the event:

From your Klaviyo admin, in the left panel, go to Analytics > Metrics.
You'll be able to search for these events: SubmittedReview, SubmittedPositiveReview, or SubmittedNegativeReview.

Step 4: Build your flow in Klaviyo

From your Klaviyo admin, go to Flows > Create flow > Build your own.
In the Select a trigger panel, select Your metrics > API > SubmittedReview.
Add filters (e.g. product title, review rating) if needed.
Design the flow and activate it.

Personalize your emails with review variables

Use these variables to customize your Klaviyo flow emails:

Variable	Description
`{{ event.product_handle }}`	Product's handle (URL-friendly name)
`{{ event.product_title }}`	Product title
`{{ event.published }}`	Whether the review is published
`{{ event.rating }}`	Rating value (1–5 stars)
`{{ event.review_body }}`	Content of the review
`{{ event.review_title }}`	Title of the review
`{{ event.verified_buyer }}`	Whether the reviewer is verified
`{{ event.has_pictures }}`	Whether the review includes photos
`{{ event.has_videos }}`	Whether the review includes videos

Get your free trial

✨ Discover how Klaviyo + Judge.me can boost engagement—trigger email flows from reviews and questions to personalize every customer journey. Free for 15 days.