Available on the Free plan.

The Abandoned cart flow emails customers who added products to their cart and left your store before starting checkout. It reaches customers your Abandoned checkout flow can't, because they never got as far as checkout.

How it works

The Abandoned cart flow starts when a customer you already know by email adds products to their cart and leaves without starting checkout.

The flow sends 2 emails. These are the default delays, and you can change both:

Reminder — 4 hours after the cart last changed.
Last reminder — 20 hours after the Reminder.

If the customer changes their cart before the Reminder sends, the wait starts again.

Each email shows up to 4 products from the cart. The Complete your order button opens checkout with all the cart's products that are still for sale.

We skip an email if, by the time it's due, the customer has done any of the following:

Placed an order.
Started checkout.
Emptied their cart.
Started a newer cart.

You can't turn these off.

To see what's in a customer's cart, the Abandoned cart flow adds a small tracker (a Shopify web pixel) to your storefront. This tracker is shared with the Browse abandoned flow: we add it when you enable the first of the two flows and remove it only after you disable both.

How cart tracking works

Cart tracking follows these rules:

Customers are only tracked after you know their email. We link a customer's browser when they sign up through your Judge.me Email sign-up popup or ask to be notified when a product is back in stock. Until then, the cart stays in the customer's browser and we don't receive it.
Customers must accept tracking. The tracker only runs for customers who accepted both analytics and marketing cookies in your store's cookie banner.
Only subscribed customers get emails. We never email a customer who isn't subscribed to email marketing.
Each browser has its own cart. A cart started on another device or browser is a separate cart that we can't see.
Data is deleted automatically. We delete cart data after 90 days. When a customer asks to be deleted, their cart data is deleted too.

You can see the tracker in your Shopify admin under Settings > Customer events.

Considerations

The sign-up popup matters. Most customers are identified through the popup. If your popup app embed is off, the flow has very few customers to email.
Cookie consent limits reach. In regions where your store asks for cookie consent, we only track customers who accept analytics and marketing cookies. If your store requires consent but shows no cookie banner, we track nobody in that region.
Logging in or reaching checkout doesn't identify a customer. Customers who reached checkout are covered by the Abandoned checkout flow instead.
A customer can't enter the flow again for 24 hours. This applies even if they start a new cart.
Old carts aren't recovered. Carts started before you activate the flow never enter it. After you reactivate the flow, nothing sends for the first few hours.
Prices shown are your catalog prices. Each product card shows the product's lowest price in your catalog, which can differ from the variant in the cart.
Products no longer for sale are left out. If a product is deleted or unpublished by the time an email sends, we leave it out of the email and the button. If no products are left, we skip the email.
Only 1 sender should send abandoned cart emails. If Shopify Messaging or another app also sends abandoned cart emails, turn theirs off so customers don't get duplicate emails.
The Abandoned checkout flow runs alongside this one. Once a customer starts checkout, their cart emails stop. If they then leave checkout after entering their email, the Abandoned checkout flow can email them instead.

Set up the Abandoned cart flow

Step 1: Activate the flow

To activate the Abandoned cart flow:

From your Judge.me Email app, go to Flows.
Click Abandoned cart.
Click Activate flow.
In the Activate "Abandoned cart" flow? pop-up, click Activate flow.

Step 2: Allow cart tracking

To allow cart tracking for the Abandoned cart flow:

When Shopify asks for permission to add the tracker to your storefront, approve the request.

If you decline, the flow stays off. Click Activate flow again to approve it.

Step 3: Check your sign-up popup

If the Abandoned cart flow page doesn't show a Your sign-up popup isn't showing on your storefront banner, skip to Step 4.

To turn on the app embed:

On the Abandoned cart flow page, click Enable app embed.
In your Shopify theme editor, turn on the app embed toggle.
Click Save on the top right.

Step 4: Turn off other abandoned cart emails

If the Abandoned cart flow page doesn't show a Turn off Shopify's abandoned cart email banner, skip this step.

To avoid sending 2 abandoned cart emails for the same cart:

In your Shopify Messaging settings, turn off the abandoned cart email.
Back in your Judge.me Email app, click I've turned it off.

Customize the Abandoned cart flow

Change the delays

To change when an email in the Abandoned cart flow sends:

From your Judge.me Email app, go to Flows.
Click Abandoned cart.
Click Edit delay on the email you want to change.
In the Delay field, enter the wait time.

Each delay can be from 30 minutes to 14 days. The Reminder waits 4 hours after the cart last changed by default. The Last reminder waits 20 hours after the Reminder by default.

Edit the email content

To edit an email in the Abandoned cart flow:

From your Judge.me Email app, go to Flows.
Click Abandoned cart.
Click the email you want to edit.

You can edit the subject, text, button, and product cards like in any flow email. The Last reminder has a discount block. It's off by default.

Add more emails

To add an email to the Abandoned cart flow:

From your Judge.me Email app, go to Flows.
Click Abandoned cart.
Click + Add email.

A flow can have up to 8 emails in total. A new email starts with only the button and the cart products.

Choose who enters the flow

To choose which customers enter the Abandoned cart flow:

From your Judge.me Email app, go to Flows.
Click Abandoned cart.
Click Manage filters.
In the Entry filters section, add the filters you want.

You can filter by any of the following:

Order count
Customer tags
Cart value
Cart contains product
Cart contains collection
Location

Stop emails with exit conditions

To stop emails when a condition matches:

From your Judge.me Email app, go to Flows.
Click Abandoned cart.
Click Manage filters.
In the Exit conditions section, add the conditions you want.

We check exit conditions when each email is due to send. The always-on exits from "When an email is skipped" stay on, and you can't remove them.

Troubleshoot

A customer added to their cart but got no email

The Abandoned cart flow only emails customers it can identify and who qualify. The customer may not be identified (no sign-up popup or back-in-stock sign-up in that browser), may not have accepted analytics and marketing cookies, may not be subscribed, or may have entered the flow in the last 24 hours. Carts started before you activated the flow never enter.

An email shows as skipped

In the Abandoned cart flow, check the skip reason. Order placed, Checkout started, Cart emptied, Superseded by a newer cart, and Cart products unavailable mean the email was no longer needed or had nothing to show.

Delays won't save

Each delay in the Abandoned cart flow must be between 30 minutes and 14 days.

The flow won't activate

Shopify's permission to add the tracker was declined. Click Activate flow again and approve the request.

Customers got abandoned cart emails from more than 1 sender

Turn off the abandoned cart email in your Shopify Messaging settings, or in the other app, so only the Abandoned cart flow sends.

Resources

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Judge.me Email: Abandoned cart flow