Available on the Free plan
Discounts help convert subscribers into buyers. In Judge.me Email you can add a discount in a few places, and they all work the same way underneath.
How it works
Discounts can appear in three places:
Sign-up popup — offer a discount to new subscribers.
Flow emails — the Welcome, Abandoned checkout, and Winback flows include a Discount block by default.
Campaigns — add a Discount block to a campaign email in the editor.
Wherever it appears, a discount is always an existing Shopify discount code that you select — Judge.me doesn't generate its own codes.
Considerations
Whether a Judge.me Email discount can be used at the same time as another discount depends on the combination settings on the discount in your Shopify admin. If you want discounts to stack, enable the relevant combinations on the Shopify discount.
A Discount block added to the Welcome flow only auto-links to your sign-up popup's discount if the popup already has one when you add the block. Every other flow, and every campaign, always gets an independent block with no link to the popup.
On a linked Welcome-flow block, picking a different code yourself immediately unlinks it — your choice is protected, and it stops following future changes you make to the popup's discount. If you want to relink it, use the Use your popup's discount button that appears on an empty block, or re-select the popup's code manually.
Setting up the discount code
Available on the Free plan
1. Sign-up popup
To set up the discount for the sign-up popup:
From Judge.me Email admin, go to Popups.
Click Customize.
Click the Rules tab.
In the Discount section, turn on the Offer a discount toggle.
Click Select discount.
In the Select a discount window, select an existing Shopify discount code. Codes that Judge.me created for one customer aren't listed.
If you don't have a Shopify discount code yet, click Create discount in Shopify to create one first.
2. Flow email
To set up the discount in a flow email:
From Judge.me Email admin, go to Flows.
Click the flow you want to change.
Click the email you want to edit.
Click Add section, and then click the Discount card. If the email already has a Discount block, click that block instead.
Click Select discount.
In the Select a discount window, select an existing Shopify discount code. Codes that Judge.me created for one customer aren't listed.
Optional: Change the block's Label, Expiry text and colors.
When you select a code, Expiry text fills in from the code's end date in Shopify, for example "Valid until 31 Dec 2026". It's left blank if the code has no end date. Once you change the text yourself, it isn't changed again.
On the Welcome flow specifically, adding a fresh Discount block auto-links it to your sign-up popup's discount, if the popup already has one — you'll see a "Synced from your sign-up popup" hint on the block. Picking a different code yourself immediately unlinks it, so your choice is protected going forward.
3. Campaign email
To set up the discount in a campaign email:
From Judge.me Email admin, go to Campaigns.
Click the campaign you want to change.
Go to its Content step.
Click Add section, and then click the Discount card.
Click Select discount.
In the Select a discount window, select an existing Shopify discount code. Codes that Judge.me created for one customer aren't listed.
Optional: Change the block's Label, Expiry text and colors.
When you select a code, Expiry text fills in from the code's end date in Shopify, for example "Valid until 31 Dec 2026". It's left blank if the code has no end date. Once you change the text yourself, it isn't changed again.
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