See what to fix, ranked — recommendations that are costing you a measurable number of reviews come first, then setup gaps in a fixed order.

Know exactly what a change does before you make it — every window shows a What will change and a Not changing list, and nothing is saved until you click Apply.

Keep a tidy to-do list — fix something (here or on its own settings page) and the row disappears next time the page loads. Undo it and the row comes back.

See which stage is behind, not just that something is — your request rate, review collection rate, open rate, click rate and deliverability are each measured and compared separately.

Jump to the stage on your funnel — rows about those stages carry a Show in funnel chip, and clicking a stage on the funnel chart highlights the matching row.

Know when we can't tell you — any rate we can't compare is listed with the reason, rather than quietly left out.

The section and most recommendations are available on the Free plan, and you'll always see at least one recommendation you can act on.

Five recommendations are part of the Awesome plan: Turn on review reminders, Translate your review requests, Enable coupons, Your review coupon is set up but switched off, and Send requests after delivery. Opening one of these offers a free trial or an upgrade instead of applying directly.

The section only appears when there's something to improve. A store that's already well set up sees no section at all — that's expected, not a bug.

You'll see at most three recommendations at a time, and the list is never padded — one recommendation means there's one thing worth doing.

Two recommendations depend on your order history ("Ask repeat customers again" and "Stop discarding requests for products that left your store"). If your store has no matching orders yet, those rows won't appear even if the setting looks off.

Recommendations don't follow the date filter at the top of the page — changing the date range won't change what's suggested.

Applying a change makes the smallest edit it describes. For example, enabling coupons on a store that uses tiered discounts won't switch you to a single discount — your tiers stay as they are.

Setting up email authentication and Translating your review requests open a separate settings page in a new tab; the recommendation stays on the list until the change is actually done, then clears when you come back.

Comparing your rates needs the Awesome plan. On the Free plan, these five rates show up in the "Rates we aren't comparing" list instead of as a recommendation, with upgrading listed as the reason. Letting customers leave a star rating on its own (below) is a separate Free recommendation, and isn't affected by plan.

Some rates can't be compared yet, and we say so. Each one is listed with its reason: you've turned off benchmark sharing, we need more of your data to compare it reliably, comparing it is part of Awesome, or it's a measure we haven't built yet. Reminder uplift always reads "Coming soon" — that's not a fault with your store.

"We need at least 200 orders to compare this reliably" is a condition, not a countdown. We don't promise that waiting will change it.

You may stop seeing recommendations you used to see. Only three recommendations are shown at a time, and a stage that's behind ranks ahead of a setup suggestion. So on a store with rates to fix, the setup recommendations can be pushed off the list until those are dealt with.

Deliverability and reminder uplift have no funnel chip, because the collection funnel has no stage for them.

After you apply the star-ratings recommendation, it won't come back for a while. We wait until enough new requests have gone out to judge the change fairly — that's 3, 6 or 12 months depending on how much data your store produces. There's no countdown and no report; the recommendation is simply absent. This wait applies only to that one recommendation.

Request rate — how many of your orders get asked for a review.

Review collection rate — how many of your requests turn into reviews.

Open rate — how many of your requests get opened.

Click rate — how many opened requests reach your review form.

Deliverability — how many of your request emails actually arrive.

The "Stores like yours" card above this section — if that card already shows your collection rate as average or better, we won't also show a recommendation saying it's behind. The page won't say two different things about the same number.

Sending review requests through another platform (Klaviyo, Shopify Flow, Mailchimp) — we only measure what goes through Judge.me, so those comparisons are held back rather than shown against incomplete data.