Available on the Free plan
The Post-purchase thank you flow follows up after someone places an order — thanking them, building loyalty, and encouraging a repeat purchase.
How it works
Trigger: On order placed. It sends once per order.
The flow starts with a thank-you email and can be extended with follow-ups. Default timing (all editable):
Email 1 — Thank you: sends about 1 hour after the order.
Email 2 — Post-delivery check-in: sends about 7 days after Email 1.
Email 3 — Reorder / try something new: sends about 23 days after Email 2 (around day 30).
Considerations
Only customers subscribed to marketing emails get this flow. If someone places an order without ever subscribing, they don't get any part of it — not even the thank-you email.
All three emails go live the moment you activate the flow, since they're ready to send by default. If you've edited one so it's missing something — like a subject line — it stays a draft until you finish it.
In the flow builder, turning on the flow doesn't set its emails live: only emails whose switch is on send. The flow can't be turned on while an email is missing something, such as a subject line or a template.
Filters
You can narrow who actually receives the Post-purchase flow, beyond just "placed an order." Entry filters (conditions someone must meet to enter the flow) and exit conditions (rules that pull them back out partway through) use almost the same fields — exit conditions leave out Discount used, since it's checked only at entry.
Available entry fields:
Order count — is / is greater than (or equal to) / is less than (or equal to).
Customer tags — is in / is not in.
Order value — is / is greater than (or equal to) / is less than (or equal to) / is between. This reads the order that triggered the flow.
Lifetime spend — is / is greater than (or equal to) / is less than (or equal to) / is between.
Contains product — includes any of / includes all of / doesn't include. Also reads the triggering order.
Contains collection — includes any of / includes all of / doesn't include. Also reads the triggering order.
Location — is any of / is not. Matches the country on the customer's account address, not the delivery address — the two can differ.
Discount used — is / is not (entry filters only). Checks whether the triggering order used a discount code.
Exit conditions offer the same list minus Discount used.
You can combine up to 25 conditions across up to 10 groups (one level of AND/OR nesting).
Change the Post-purchase thank you flow filters
Available on the Free plan
The steps to change the Post-purchase thank you flow filters depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.
To change the Post-purchase thank you flow filters (for most stores):
From your Judge.me Email app, go to Flows.
Click Post-purchase thank you.
On the Filters card, click Add filters, or Edit if you've already set some.
Add or change your entry filters and exit conditions.
Click Save.
If you don't see the Filters card, your store has the flow builder.
To change the Post-purchase thank you flow filters in the flow builder:
From your Judge.me Email app, go to Flows.
Click Post-purchase thank you.
Click the Trigger and conditions card at the top of the flow.
In the Entry filters or Exit conditions section, click Edit.
Add or change the conditions.
Click Done.
Click Save.
If a window asks to save changes to the flow, click Save.
Set up the Post-purchase thank you flow
Available on the Free plan
The steps to turn on the Post-purchase thank you flow depend on whether your store has the flow builder, which is in early access and is available only to certain stores. Most stores don't have it yet.
To turn on the Post-purchase thank you flow (for most stores):
From your Judge.me Email app, go to Flows.
Click Post-purchase thank you.
Click Activate flow.
In the confirmation window, click Activate flow.
Optional: To keep a follow-up email from sending, turn off its Live toggle.
If you don't see Activate flow at the top of the flow, your store has the flow builder.
To turn on the Post-purchase thank you flow in the flow builder:
From your Judge.me Email app, go to Flows.
Click Post-purchase thank you.
On the card of each email you want to send, turn on the switch.
Click Save.
If a window asks to save changes to the flow, click Save.
Click Turn on.
In the confirmation window, click Activate flow.
If a red banner says Fix the following before activating:, fix the steps marked Needs attention, then click Turn on again. To learn more, see Editing flows in the flow builder.
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