The Judge.me × Mailchimp integration lets you automate review requests and follow-up emails using your own Mailchimp flows and templates.
By syncing review and reviewer data from Judge.me to Mailchimp, you can trigger personalized email journeys based on real customer feedback, helping you collect more reviews, showcase social proof, and build long-term customer relationships.
This integration is ideal if you want full control over email design and timing while keeping reviews at the center of your marketing.
Considerations
The integration requires a Shopify store linked to both Judge.me and Mailchimp accounts.
After linking your MailChimp account to Judge.me, initial data sync may take up to a few minutes, depending on your data size.
Only customers who agree to receive marketing emails can trigger Mailchimp automations.
Review triggers rely on successful Judge.me x Mailchimp sync.
Email design and delivery are fully managed by Mailchimp, not Judge.me.
Sending review request via Mailchimp requires:
Enabling "Send trigger when it’s time to send a review request" via Judge.me admin > Settings > Integrations > Mailchimp.
How it works
After connecting Judge.me and Mailchimp, Judge.me sends review-related events to Mailchimp. These events can be used as automation triggers inside Mailchimp. You can use the integration to:
Send review request emails using Mailchimp automations
Trigger thank-you or follow-up emails after a customer submits a review
Segment customers based on:
Review activity
Product reviewed
Star rating
Enable the Mailchimp integration
To connect Judge.me with Mailchimp:
Log in to your Mailchimp account.
Go to Integrations.
Open the Judge.me integration page.
Click Connect.
Review your settings and click Continue.
Enter your Shop domain name.
Click Sign In and log in to your Shopify store if prompted.
Review the permissions.
Click Connect.
You’ll see a confirmation message that your sync is in progress.
Manage the Mailchimp integration
To manage your connected integration:
In your Mailchimp account, click Integrations.
Click Manage.
Select the Judge.me.
On the integration page, you can:
View integration stats (number of reviews and reviewers)
See recommended next actions
Set up automations for review requests or follow-up emails for submitted reviews
Click Go to Judge.me to manage app settings
Using review data in Mailchimp
After syncing your data, you can:
Review data can help you:
Send emails to customers eligible to leave a review
Send follow-up emails after a customer submits a review
Send review request emails via Mailchimp
Available on the Awesome plan.
Unlock Mailchimp-powered review request emails with a 15-day free trial.
Once you've setup your automation flow and email template in Mailchimp, you can start sending send review request emails via Mailchimp following the steps below:
From your Judge.me admin, go to Settings > Integrations > Mailchimp.
Enable “Send trigger when it’s time to send a review request.”
Click Save.
Once enabled, Mailchimp can use this trigger to send review request emails.
Disconnect Judge.me from Mailchimp
To disconnect the integration:
In Mailchimp, click Integrations.
Click Manage.
Find Judge.me.
Click the drop-down arrow.
Choose Disconnect.
Click Disconnect again to confirm.
Click Continue when the confirmation message appears.
Judge.me will immediately stop syncing review data to Mailchimp.
Resources
Get your free trial:
✉️ Unlock sending review requests email via Mailchimp and fully customize your email template with a 15-day free trial.
See our latest updates:
➡️ Check our Unboxed page to discover newly launched features and improvements from Judge.me. See what’s new and start using the latest updates to grow your store.