Available on the Awesome plan
Unlock automatic review reminders to follow up with customers and collect more reviews with a 15-day free trial.
Review request reminders are follow-up emails we send when a customer hasn't submitted a review after the initial request. They help increase response rates and boost conversions with minimal effort.
How it works
Here’s how review reminders are sent once enabled:
Your customer places an order.
We wait for the configured delay, then send the review request(s). The number and timing follow your review request settings.
We wait for the configured delay. The wait starts once all requests for the order have been sent.
We check the customer's engagement. When the first reminder is ready to go out, we check whether they opened (or clicked) the initial request and whether they've submitted a review.
If the customer already submitted a review, no reminders are sent.
If the customer opened or clicked the request but didn't submit a review, we send the reminder.
If the customer didn't open or click the request:
On the legacy flow, we skip the reminder. Once it's skipped, it won't be sent later, even if the customer opens the initial request afterward.
On the new flow (available for stores in the Early user program), you can choose whether to skip the reminder (default) or send it anyway.
We send the first reminder.
Depending on the email template you use:
If you use a Smart styling template, we send 1 email covering all unreviewed products. The reminder contains all the products in the order the customer hasn't reviewed yet — even if the initial requests were sent as separate emails per product.
If you use a Custom styling template, each reminder template has its own Multi products setting and can be configured to send either one email covering all unreviewed products or a separate email per product. See Customize the reminder emails (Custom styling templates) below.
Each reminder contains a unique link that is valid for 180 days.
Within that window, customers can submit a review using the link, and any review submitted this way is marked as Verified.
After 180 days, the link expires and customers can no longer submit a review through it.
We repeat up to 2 more times. After sending the first reminder, we wait for the configured delay and check whether to send the next one — for a total of 3 reminders per order.
Sender email addresses
The exact sender address for your review request reminders depends on which reminder is being sent and whether you have a custom sender set up.
Email type | Default sender (Judge.me) | Verified custom sender |
1st reminder | Send from:
Reply to: Your admin notification email | Send from: Your custom sender email
|
2nd and 3rd reminders | Send from:
Reply to: Your admin notification email | Send from:
Reply to: The Send from address |
Sample reminders | Send from: requests+yourstore@judge.me
Reply to: Your admin notification email | Send from: Your custom sender email
Reply to: The Send from address |
Review request reminder flows
We have 2 versions of review request reminders. Depending on whether you're on the Early user program, you'll see one of two layouts in your Judge.me admin:
Legacy flow — what most stores have today.
New flow — available for stores in our Early user program, with more granular controls per order type.
Join the program to get early access to the new review request reminder flows and other new features!
New review request reminder flow
The new review request reminder flow is rolling out first to stores in our Early user program — if your store isn't enrolled, you won't see these settings yet.
Join the program to get early access to this and other new features!
1. Add a reminder
Available on the Awesome plan
You can configure each order type independently — for example, 2 reminders for domestic orders with different delays each, and no reminders for international orders.
If you send more than 1 reminder per order, the 2nd and 3rd reminders are more likely to be flagged as spam. To maintain good deliverability and avoid overwhelming your customers, we recommend limiting the number of reminders to 1.
To enable automatic review request reminders and set timing for each order type:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, open the order type you want to configure:
Domestic orders
International orders
Point of sale (POS) orders
Custom product timing (if any)
Scroll down to the Reminders section.
Click + Add reminder. You can add up to 3 reminders.
For each reminder you want to send, set the Delay value.
Then, choose a delay unit:
Days (Between 1 and 10 days)
Hours (Between 12 and 24 hours)
(Optional) Click the checkbox next to Send reminders to customers who haven't opened the initial review request email to follow up even when the initial email wasn't opened.
Click Save.
Note:
These changes apply to new review requests scheduled after you save your settings. Existing requests won't be updated.
2. Remove a reminder
Available on the Awesome plan
To remove a reminder for an order type:
From your Judge.me admin, go to Settings > Request scheduling.
In the Timing section at the top, open the order type you want to configure:
Domestic orders
International orders
Point of sale (POS) orders
Custom product timing (if any)
Scroll down to the Reminders section.
Click Remove next to that reminder's delay field.
Click Save.
Note:
This change apply to new review requests scheduled after you save your settings. Existing requests won't be updated.
Legacy review request reminder flow
1. Enable review request reminders
Available on the Awesome plan
To enable automatic review request reminders:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Automatic reminders section.
Click the checkbox next to Send automatic reminders.
Click Save.
Note:
This change apply to new review requests scheduled after you save your settings. Existing requests won't be updated.
2. Set the number of reminders
Available on the Awesome plan
To set the number of review request reminders per order:
From your Judge.me admin, go to Settings > Request scheduling.
Scroll down to the Automatic reminders section.
Click the checkbox next to Send automatic reminders.
Open the Number of reminders per order dropdown (This setting is only available when Send automatic reminders is enabled).
Select one of the following options:
1 reminder
2 reminders
3 reminders
Click Save.
Note:
This change apply to new review requests scheduled after you save your settings. Existing requests won't be updated.
If you send more than 1 reminder per order, the 2nd and 3rd reminders are more likely to be flagged as spam. To maintain good deliverability and avoid overwhelming your customers, we recommend limiting the number of reminders to 1.
3. Adjust the reminder timing
Available on the Awesome plan
On the legacy flow, reminder timing is controlled by the Follow-up requests and reminders are sent after setting — the same field that controls spacing between request emails in multi-product orders (when you send a separate email per product).
To change this delay:
From your Judge.me admin, go to Settings > Request scheduling.
For each order type — Domestic Orders, International orders, Point of sale (POS) orders — set the Follow-up requests and reminders are sent after value (in days).
Click Save.
Note:
This change apply to new review requests scheduled after you save your settings. Existing requests won't be updated.
Customize the reminder emails (Smart styling templates)
If you're using a Smart styling template, you don't need to create a separate template for each reminder — Reminder 1, Reminder 2, and Reminder 3 are built into your existing Smart styling template as tabs at the top of the editor. You can switch between them to edit each reminder independently.
For each reminder tab, you can customize:
Write a review settings: type of review and review trigger
Default texts:
Email subject and preheader text
Email title, email content, and Write a review button text
Language and tone of voice
Add-ons: product recommendations, negative review resolution
Global styling — such as your logo, brand colors, and shared design elements — applies across all templates and is managed separately. See Personalizing your email templates with email styling to set those.
1. Type of review to collect
Available on the Awesome plan
To set the type of review the customer is asked to leave when they receive a reminder:
From Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click Edit on the right of the Smart styling template you want to edit.
Select the reminder template you want to edit (Reminder 1, Reminder 2, or Reminder 3).
In the Write a review settings section, open the Type of review dropdown.
Select one of the following options:
Product review only: Only product review prompts appear in the email.
Product review then store review: Product review prompts appear at the top of the email, with a store review prompt below.
Store review only: Only a store review prompt appears in the email.
Store review then product review: A store review prompt appears at the top of the email, with product review prompts below.
Click Save.
2. Review trigger
Available on the Awesome plan
To change the review trigger in a reminder template:
From Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click Edit on the right of the Smart styling template you want to edit.
Select the reminder template you want to edit (Reminder 1, Reminder 2, or Reminder 3).
In the Write a review settings section, open the Review trigger dropdown.
Select one of the following options:
Stars – The email shows five clickable star icons (1–5). When a customer clicks a star, the review form opens with that rating pre-filled, so they don't have to choose a rating twice.
Button – The email shows a single clickable button. Customers click the button to open the review form, where they then choose their rating.
(Optional) When you select Stars, you can click the checkbox next to Show stars help text to show a helper line beneath the stars in your email.
Click Save.
Note:
The In email form option (which embeds the review form directly in the email) is available for initial review requests but not for reminders.
3. Language
Available on the Awesome plan
When multi-language emails are enabled, we send each reminder in the buyer's language — based on the language they selected on your store.
Each reminder template (Reminder 1, Reminder 2, Reminder 3) has its own language customizations, so the texts can be tailored independently — useful when you want, for example, a softer second nudge in French but a more direct one in English.
To customize a reminder template in a specific language:
From Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click Edit on the right of the Smart styling template you want to edit.
Select the reminder template you want to edit (Reminder 1, Reminder 2, or Reminder 3).
Scroll down to the Language section.
Open the Currently editing in dropdown (This setting is only available when Enable multi-language emails is enabled).
Select the language you want to edit.
Update the reminder texts (email subject, preheader, title, content, button text, and any add-on texts) for the selected language.
Click Save.
Repeat for each language you want to customize.
4. Tone of voice
Available on the Awesome plan
Each reminder template has its own tone of voice setting, so you can use a different tone for Reminder 1, Reminder 2, and Reminder 3 — or keep them consistent.
To set the tone of voice for a reminder template:
From Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click Edit on the right of the Smart styling template you want to edit.
Select the reminder template you want to edit (Reminder 1, Reminder 2, or Reminder 3).
Scroll down to the Language section.
Open the Tone of voice dropdown (This setting is only available when the email is in English).
Select one of the following options:
Friendly
Elegant
Direct
Custom
Click Save.
5. Texts
Available on the Awesome plan
To edit the texts in a reminder template:
From Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click Edit on the right of the Smart styling template you want to edit.
Select the reminder template you want to edit (Reminder 1, Reminder 2, or Reminder 3).
Scroll down to the Initial request template section.
Adjust the default texts in the following fields to your liking:
Email subject: 👋
{{ buyer_first_name }}, just a quick reminder to review your order {{ order_name }}Preheader text: We would appreciate your feedback on your recent order from
{{ shop_name }}Email title: A quick review helps us and other shoppers
Email content:
Hi
{{ buyer_first_name }},Just checking in to see how things are going with your purchase from
{{ shop_name }}. If you would like to share your thoughts, we'd love your review—it helps others and only takes a minute!Star help text: Click a star to leave a review (This setting is only available when Show stars help text is enabled).
Product review button text: Write a review (This setting is only available when the review trigger is set to Button).
Store review title: Rate your experience with
{{ shop_name }}.Store review button text: Write a store review (This setting is only available when the review trigger is set to Button).
Product review title: What did you think of...
Click Save.
6. Product recommendations
To enable the product recommendations in your reminder template:
From Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click Edit on the right of the Smart styling template you want to edit.
Select the reminder template you want to edit (Reminder 1, Reminder 2, or Reminder 3).
Scroll down to the Email add-ons section at the bottom.
Click the checkbox next to Show product recommendations.
Click Save.
7. Negative review resolution
To enable the negative review resolution text in your reminder template:
From Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click Edit on the right of the Smart styling template you want to edit.
Select the reminder template you want to edit (Reminder 1, Reminder 2, or Reminder 3).
Scroll down to the Email add-ons section at the bottom.
Click the checkbox next to Show negative review resolution text.
(Optional) Adjust the default texts in the following fields to your liking:
Negative review resolution text: If there were issues with your purchase, let us know we're here to help.
Negative review resolution trigger: Reach out to us.
Click Save.
Customize the reminder emails (Custom styling templates)
If you're using a Custom styling template, each reminder needs its own separate template — unlike Smart styling, there are no built-in reminder tabs. You'll need to create one Custom styling template per email type and bind each one to a specific reminder via the Email reminders setting.
For example, if you want to use 3 reminders, you need 4 custom email templates in total:
Initial Review Request
Reminder 1
Reminder 2
Reminder 3
We recommend using Smart styling templates when possible — they're easier to maintain since all reminders live in one template, and they support per-reminder language, tone, and add-on customizations out of the box. Use Custom styling templates when you need full control over layout, blocks, or branding that the Smart styling editor can't achieve.
This section covers how to create a Custom styling template for a reminder and set its multi-product behavior. For everything else — layout, colors, blocks, and other content customizations — see Customizing your review request emails (Custom styling templates).
1. Create a custom template for a reminder
Available on the Awesome plan
To create a custom template and assign it to a specific reminder:
From your Judge.me admin, go to Settings > Email templates.
In the Review request and reminder emails section at the top, open the Create ⏷ dropdown.
Select Create custom template.
In the Choose an email template modal, select a starting point:
Start from scratch — a blank template based on the default layout.
Start from Existing email — one of the prebuilt templates:
Modern
Colorful
Pet accessories
Dark theme
Default with Review Form (Classic)
Click Next.
Preview the template, then click Create to open the template editor.
In the Settings tab on the right panel, in the General section, open the Email reminders dropdown.
Select one of the following options:
For the initial request template, select Initial Review Request.
For a reminder template, select Reminder 1, Reminder 2, or Reminder 3.
Customize the email content and styling.
Click Save.
Repeat these steps until you have one custom template for the initial review request and one for each reminder you want to send.
2. Set the multi-product behavior
Available on the Awesome plan
Unlike Smart styling — where reminders always consolidate into one email covering all unreviewed products in the order — Custom styling templates have their own Multi products setting per template. This means you can configure each reminder to either:
Send a separate email for each product (Default) — the customer gets one reminder email per unreviewed product.
Send a single email — all unreviewed products are bundled into one reminder email.
For example, you could send the first reminder as separate emails per product (more visible in the inbox), then consolidate the second and third reminders into a single email to avoid overwhelming the customer.
To set the multi-product behavior for a reminder template:
From your Judge.me admin, go to Settings > Email templates.
In Review request and reminder emails, click Edit on the right of the Custom styling reminder template you want to update.
In the Settings tab on the right panel, scroll down to the Multi products section.
For Orders containing multiple products, select one of the following:
Send a separate email for each product (Default)
Send a single email — Include multiple products inside the email request.
Click Save.
Note:
For consistency, we recommend matching the Multi products setting across your initial request template and reminder templates. Mismatched settings can lead to mixed customer experiences — for example, receiving 3 separate initial requests but a single consolidated reminder.
Troubleshoot
Automatic reminder not sent
Automatic reminder not sent
A reminder may not be sent if:
The customer already submitted a review.
The previous email didn’t meet the sending rules.
The reminder was not active when the review request was scheduled.
The review request was scheduled before you saved the reminder settings.
Reminder settings apply to new review requests scheduled after you save your changes. Existing scheduled requests won’t be updated.
Resources
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