by
by
by
29 07 27
days
hours
minutes
29 07 27
days
hours
minutes
29 07 27
days
hours
minutes
2 days
20 speakers
Limited Spaces
virtual
Growth Unlocked:
The Summit
October 22–23, 2025
October 22–23, 2025
October 22–23, 2025
5,000+ attendees. Two days of no-fluff reviews and growth insights.
Scroll down
Supported by
Supported by
Why join?
Join 5,000+ merchants, founders and eCommerce professionals for two days of insights and tactics from experts across the industry.
Real talk, real results, 100% free value.
Join 5,000+ attendees for two days of insights and tactics from experts across the industry.
Real talk, real results, 100% value.
👥
Join 5,000+ fellow merchants and DTC brands
👥
Join 5,000+ fellow merchants and DTC brands
🎤
Hear from 20 industry experts –
not random talking heads
🎤
Hear from 20 industry experts –
not random talking heads
📈
Learn what tactics are working today in both growth and reviews
📈
Learn what tactics are working today in both growth and reviews
🛠️
Get practical, actionable tips you
can use right away
🛠️
Get practical, actionable tips you
can use right away
🎉
Celebrate our 10‑year journey with a sneak peek into our next steps
🎉
Celebrate our 10‑year journey with a sneak peek into our next steps
Agenda
Day One – Reviews & Trust
4:00–4:15 PM (BST) | 8:00–8:15 AM (PDT)
Day one overview
Join us for a short welcome to kick off two days of insights on reviews and growth, previewing what’s ahead and how to get the most from the summit.
PJ Celis
Founder – Judge.me
Neil Bayton
Head of Partnerships – Judge.me
4:15–5:00 PM (BST) | 8:15–9:00 AM (PDT)
Keynote: Unveiling the new Judge.me
We’ve evolved Judge.me to be faster, smarter, and more impactful for merchants. Join us as we unveil a refreshed platform, and our vision for the next chapter of reviews and social proof.
Anna Popova
Lead Product Manager – Judge.me
Martin Yong
Head of Design – Judge.me
5:00–6:00 PM (BST) | 9:00–10:00 AM (PDT)
Review marketing: The missed opportunity
Dive into how other stores take their reviews and turn them into more valuable marketing assets to increase engagement and sales.
Fabrizio Assabese
Chief Growth Officer – Judge.me
Johnny Hickey
Director – Showroom Delfina
Nicole Murphy
Co-Founder & CEO – Tall Size
Ryan Zagata
President – Brooklyn Bicycle Co.
6:00–7:00 PM (BST) | 10:00–11:00 AM (PDT)
Smarter growth, smaller spend: Tools for 2026
Tune into a conversation with some of the most recognizable apps on Shopify to learn what brands really need for growth in 2025, and how to stay ahead with smart, affordable tools that won’t break the bank.
Neil Bayton
Head of Partnerships – Judge.me
Mike Rossi
Founder & CEO – Smile.io
Arvind Subramanian
Lead Product & Partnerships – PushOwl
Karri Koivuniemi
Co-Founder – Commslayer
7:00–7:45 PM (BST) | 11:00–11:45 AM (PDT)
State of Trust: Lessons from 500,000+ Shops
Based on Judge.me’s first-party data, this session reveals the trust signals that drive conversions, and the missteps that damage credibility. Walk away knowing where to focus your service and product strategy
Fabrizio Assabese
Chief Growth Officer – Judge.me
Sylvester Juwe
Head of Data – Judge.me
7:45–8:00 PM (BST) | 11:45 AM–12:00 PM (PDT)
Day closing: Summary and look ahead to tomorrow
We’ll close day one by recapping the biggest insights, answering your questions, and giving you a preview of what’s coming on day two.
Neil Bayton
Head of Partnerships – Judge.me
Day One – Reviews & Trust
4:00–4:15 PM (BST) | 8:00–8:15 AM (PDT)
Day one overview
Join us for a short welcome to kick off two days of insights on reviews and growth, previewing what’s ahead and how to get the most from the summit.
PJ Celis
Founder – Judge.me
Neil Bayton
Head of Partnerships – Judge.me
4:15–5:00 PM (BST) | 8:15–9:00 AM (PDT)
Keynote: Unveiling the new Judge.me
We’ve evolved Judge.me to be faster, smarter, and more impactful for merchants. Join us as we unveil a refreshed platform, and our vision for the next chapter of reviews and social proof.
Anna Popova
Lead Product Manager – Judge.me
Martin Yong
Head of Design – Judge.me
5:00–6:00 PM (BST) | 9:00–10:00 AM (PDT)
Review marketing: The missed opportunity
Dive into how other stores take their reviews and turn them into more valuable marketing assets to increase engagement and sales.
Fabrizio Assabese
Chief Growth Officer – Judge.me
Johnny Hickey
Director – Showroom Delfina
Nicole Murphy
Co-Founder & CEO – Tall Size
Ryan Zagata
President – Brooklyn Bicycle Co.
6:00–7:00 PM (BST) | 10:00–11:00 AM (PDT)
Smarter growth, smaller spend: Tools for 2026
Tune into a conversation with some of the most recognizable apps on Shopify to learn what brands really need for growth in 2025, and how to stay ahead with smart, affordable tools that won’t break the bank.
Neil Bayton
Head of Partnerships – Judge.me
Mike Rossi
Founder & CEO – Smile.io
Arvind Subramanian
Lead Product & Partnerships – PushOwl
Karri Koivuniemi
Co-Founder – Commslayer
7:00–7:45 PM (BST) | 11:00–11:45 AM (PDT)
State of Trust: Lessons from 500,000+ Shops
Based on Judge.me’s first-party data, this session reveals the trust signals that drive conversions, and the missteps that damage credibility. Walk away knowing where to focus your service and product strategy
Fabrizio Assabese
Chief Growth Officer – Judge.me
Sylvester Juwe
Head of Data – Judge.me
7:45–8:00 PM (BST) | 11:45 AM–12:00 PM (PDT)
Day closing: Summary and look ahead to tomorrow
We’ll close day one by recapping the biggest insights, answering your questions, and giving you a preview of what’s coming on day two.
Neil Bayton
Head of Partnerships – Judge.me
Day One – Reviews & Trust
4:00–4:15 PM (BST) | 8:00–8:15 AM (PDT)
Day one overview
Join us for a short welcome to kick off two days of insights on reviews and growth, previewing what’s ahead and how to get the most from the summit.
PJ Celis
Founder – Judge.me
Neil Bayton
Head of Partnerships – Judge.me
4:15–5:00 PM (BST) | 8:15–9:00 AM (PDT)
Keynote: Unveiling the new Judge.me
We’ve evolved Judge.me to be faster, smarter, and more impactful for merchants. Join us as we unveil a refreshed platform, and our vision for the next chapter of reviews and social proof.
Anna Popova
Lead Product Manager – Judge.me
Martin Yong
Head of Design – Judge.me
5:00–6:00 PM (BST) | 9:00–10:00 AM (PDT)
Review marketing: The missed opportunity
Dive into how other stores take their reviews and turn them into more valuable marketing assets to increase engagement and sales.
Fabrizio Assabese
Chief Growth Officer – Judge.me
Johnny Hickey
Director – Showroom Delfina
Nicole Murphy
Co-Founder & CEO – Tall Size
Ryan Zagata
President – Brooklyn Bicycle Co.
6:00–7:00 PM (BST) | 10:00–11:00 AM (PDT)
Smarter growth, smaller spend: Tools for 2026
Tune into a conversation with some of the most recognizable apps on Shopify to learn what brands really need for growth in 2025, and how to stay ahead with smart, affordable tools that won’t break the bank.
Neil Bayton
Head of Partnerships – Judge.me
Mike Rossi
Founder & CEO – Smile.io
Arvind Subramanian
Lead Product & Partnerships – PushOwl
Karri Koivuniemi
Co-Founder – Commslayer
7:00–7:45 PM (BST) | 11:00–11:45 AM (PDT)
State of Trust: Lessons from 500,000+ Shops
Based on Judge.me’s first-party data, this session reveals the trust signals that drive conversions, and the missteps that damage credibility. Walk away knowing where to focus your service and product strategy
Fabrizio Assabese
Chief Growth Officer – Judge.me
Sylvester Juwe
Head of Data – Judge.me
7:45–8:00 PM (BST) | 11:45 AM–12:00 PM (PDT)
Day closing: Summary and look ahead to tomorrow
We’ll close day one by recapping the biggest insights, answering your questions, and giving you a preview of what’s coming on day two.
Neil Bayton
Head of Partnerships – Judge.me
Day One – Reviews & Trust
4:00–4:15 PM (BST) | 8:00–8:15 AM (PDT)
Day one overview
Join us for a short welcome to kick off two days of insights on reviews and growth, previewing what’s ahead and how to get the most from the summit.
PJ Celis
Founder – Judge.me
Neil Bayton
Head of Partnerships – Judge.me
4:15–5:00 PM (BST) | 8:15–9:00 AM (PDT)
Keynote: Unveiling the new Judge.me
We’ve evolved Judge.me to be faster, smarter, and more impactful for merchants. Join us as we unveil a refreshed platform, and our vision for the next chapter of reviews and social proof.
Anna Popova
Lead Product Manager – Judge.me
Martin Yong
Head of Design – Judge.me
5:00–6:00 PM (BST) | 9:00–10:00 AM (PDT)
Review marketing: The missed opportunity
Dive into how other stores take their reviews and turn them into more valuable marketing assets to increase engagement and sales.
Fabrizio Assabese
Chief Growth Officer – Judge.me
Johnny Hickey
Director – Showroom Delfina
Nicole Murphy
Co-Founder & CEO – Tall Size
Ryan Zagata
President – Brooklyn Bicycle Co.
6:00–7:00 PM (BST) | 10:00–11:00 AM (PDT)
Smarter growth, smaller spend: Tools for 2026
Tune into a conversation with some of the most recognizable apps on Shopify to learn what brands really need for growth in 2025, and how to stay ahead with smart, affordable tools that won’t break the bank.
Neil Bayton
Head of Partnerships – Judge.me
Mike Rossi
Founder & CEO – Smile.io
Arvind Subramanian
Lead Product & Partnerships – PushOwl
Karri Koivuniemi
Co-Founder – Commslayer
7:00–7:45 PM (BST) | 11:00–11:45 AM (PDT)
State of Trust: Lessons from 500,000+ Shops
Based on Judge.me’s first-party data, this session reveals the trust signals that drive conversions, and the missteps that damage credibility. Walk away knowing where to focus your service and product strategy
Fabrizio Assabese
Chief Growth Officer – Judge.me
Sylvester Juwe
Head of Data – Judge.me
7:45–8:00 PM (BST) | 11:45 AM–12:00 PM (PDT)
Day closing: Summary and look ahead to tomorrow
We’ll close day one by recapping the biggest insights, answering your questions, and giving you a preview of what’s coming on day two.
Neil Bayton
Head of Partnerships – Judge.me
Day Two – Growth That Works
4:00–4:15 PM (BST) | 8:00–8:15 AM (PDT)
Day two overview
Start day two with a look at what’s ahead with Growth Unlocked: The Summit and the key sessions to focus on.
Neil Bayton
Head of Partnerships – Judge.me
4:15–5:00 PM (BST) | 8:15–9:00 AM (PDT)
Is your store ready for AI search and GEO?
The world of SEO is going through pretty drastic changes and the old rules of discovery are becoming outdated – fast. We'll go through some best practices for ensuring a store is set up correctly to rank in search in this newfound AI era.
Fabrizio Assabese
Chief Growth Officer – Judge.me
Alex Moss
Principal SEO – Yoast
Carl Hendy
Founder – Audits.com
Leigh McKenzie
Head of Growth – Backlinko
Mags Sikora
SEO Director at Intrepid Digital & Co-Founder at InvuAI
5:00–6:00 PM (BST) | 9:00–10:00 AM (PDT)
Day one to Dominance: Building a best-in-class eCommerce brand from scratch
From SEO to social ads, UGC to CRO, discover the proven tactics that can take your store from launch day to fully established brand.
Neil Bayton
Head of Partnerships – Judge.me
Chris Fletcher
CEO – Visualsoft
Ika Lobjanidze
CEO & Founder – Megobari
Adam Pearce
Co-Founder – Blend Commerce
6:00–7:00 PM (BST) | 10:00–11:00 AM (PDT)
Beyond your website: Unlocking growth via social selling
TikTok Shop, Whatnot, and other social selling platforms are growing fast. But how do you balance making sales on these apps while still building loyal customers on your own website? And can you count on these new platforms as a steady source of revenue?
Michelle Barnum Smith
CEO – TTShopSellers
SangHa Park
Partner Development Manager – TikTok Shop
Jordan West
CEO – Social Commerce Club
7:00–7:15 PM (BST) | 11:00–11:15 AM (PDT)
Key takeaways and what's next for Judge.me
Get the inside scoop on Judge.me’s 2026 vision, upcoming features, and how we plan to keep supporting merchants through the power of trust, transparency, and authenticity.
Neil Bayton
Head of Partnerships – Judge.me
Day Two – Growth That Works
4:00–4:15 PM (BST) | 8:00–8:15 AM (PDT)
Day two overview
Start day two with a look at what’s ahead with Growth Unlocked: The Summit and the key sessions to focus on.
Neil Bayton
Head of Partnerships – Judge.me
4:15–5:00 PM (BST) | 8:15–9:00 AM (PDT)
Is your store ready for AI search and GEO?
The world of SEO is going through pretty drastic changes and the old rules of discovery are becoming outdated – fast. We'll go through some best practices for ensuring a store is set up correctly to rank in search in this newfound AI era.
Fabrizio Assabese
Chief Growth Officer – Judge.me
Alex Moss
Principal SEO – Yoast
Carl Hendy
Founder – Audits.com
Leigh McKenzie
Head of Growth – Backlinko
Mags Sikora
SEO Director at Intrepid Digital & Co-Founder at InvuAI
5:00–6:00 PM (BST) | 9:00–10:00 AM (PDT)
Day one to Dominance: Building a best-in-class eCommerce brand from scratch
From SEO to social ads, UGC to CRO, discover the proven tactics that can take your store from launch day to fully established brand.
Neil Bayton
Head of Partnerships – Judge.me
Chris Fletcher
CEO – Visualsoft
Ika Lobjanidze
CEO & Founder – Megobari
Adam Pearce
Co-Founder – Blend Commerce
6:00–7:00 PM (BST) | 10:00–11:00 AM (PDT)
Beyond your website: Unlocking growth via social selling
TikTok Shop, Whatnot, and other social selling platforms are growing fast. But how do you balance making sales on these apps while still building loyal customers on your own website? And can you count on these new platforms as a steady source of revenue?
Michelle Barnum Smith
CEO – TTShopSellers
SangHa Park
Partner Development Manager – TikTok Shop
Jordan West
CEO – Social Commerce Club
7:00–7:15 PM (BST) | 11:00–11:15 AM (PDT)
Key takeaways and what's next for Judge.me
Get the inside scoop on Judge.me’s 2026 vision, upcoming features, and how we plan to keep supporting merchants through the power of trust, transparency, and authenticity.
Neil Bayton
Head of Partnerships – Judge.me
Day Two – Growth That Works
4:00–4:15 PM (BST) | 8:00–8:15 AM (PDT)
Opening Keynote: Day two overview
Start day two with a clear look at what’s ahead with Growth Unlocked: The Summit and the key sessions to focus on.
Neil Bayton
Judge.me
4:15–5:00 PM (BST) | 8:15–9:00 AM (PDT)
Is your store ready for AI search and GEO?
AI-powered search is changing how customers find products and your store might not be optimized for it. In this session, you’ll learn how to prepare for the new era of discovery, and what GEO actually is.
Fabrizio Assabese
Judge.me
Alex Moss
Yoast
Carl Hendy
Founder - Audits.com
5:00–6:00 PM (BST) | 9:00–10:00 AM (PDT)
Day one to Dominance: Building a Best-in-Class Ecommerce Brand from Scratch
From SEO to social ads, UGC to CRO, discover the proven tactics that can take your ecommerce brand from launch day to market leader.
Neil Bayton
Judge.me
Chris Fletcher
Visualsoft
Ika Lobjanidze
Megobari
Adam Pearce
Blend Commerce
6:00–7:00 PM (BST) | 10:00–11:00 AM (PDT)
Beyond your website: Unlocking growth via social selling
TikTok Shop, Whatnot, and other social selling platforms have exploded in certain markets. But are they right for your brand, do they help build lasting customer relationships, and is this new form of commerce a reliable revenue stream?
Michelle Barnum Smith
CEO – TTShopSellers
7:00–7:15 PM (BST) | 11:00–11:15 AM (PDT)
Key takeaways and what's next for Judge.me
Get the inside scoop on Judge.me’s 2026 vision, upcoming features, and how we plan to keep support merchants through the power of authenticity.
Neil Bayton
Judge.me
Day Two – Growth That Works
4:00–4:15 PM (BST) | 8:00–8:15 AM (PDT)
Day two overview
Start day two with a look at what’s ahead with Growth Unlocked: The Summit and the key sessions to focus on.
Neil Bayton
Head of Partnerships – Judge.me
4:15–5:00 PM (BST) | 8:15–9:00 AM (PDT)
Is your store ready for AI search and GEO?
The world of SEO is going through pretty drastic changes and the old rules of discovery are becoming outdated – fast. We'll go through some best practices for ensuring a store is set up correctly to rank in search in this newfound AI era.
Fabrizio Assabese
Chief Growth Officer – Judge.me
Alex Moss
Principal SEO – Yoast
Carl Hendy
Founder – Audits.com
Leigh McKenzie
Head of Growth – Backlinko
Mags Sikora
SEO Director at Intrepid Digital & Co-Founder at InvuAI
5:00–6:00 PM (BST) | 9:00–10:00 AM (PDT)
Day one to Dominance: Building a best-in-class eCommerce brand from scratch
From SEO to social ads, UGC to CRO, discover the proven tactics that can take your store from launch day to fully established brand.
Neil Bayton
Head of Partnerships – Judge.me
Chris Fletcher
CEO – Visualsoft
Ika Lobjanidze
CEO & Founder – Megobari
Adam Pearce
Co-Founder – Blend Commerce
6:00–7:00 PM (BST) | 10:00–11:00 AM (PDT)
Beyond your website: Unlocking growth via social selling
TikTok Shop, Whatnot, and other social selling platforms are growing fast. But how do you balance making sales on these apps while still building loyal customers on your own website? And can you count on these new platforms as a steady source of revenue?
Michelle Barnum Smith
CEO – TTShopSellers
SangHa Park
Partner Development Manager – TikTok Shop
Jordan West
CEO – Social Commerce Club
7:00–7:15 PM (BST) | 11:00–11:15 AM (PDT)
Key takeaways and what's next for Judge.me
Get the inside scoop on Judge.me’s 2026 vision, upcoming features, and how we plan to keep supporting merchants through the power of trust, transparency, and authenticity.
Neil Bayton
Head of Partnerships – Judge.me
Sessions under
the spotlight
Smarter growth, smaller spend
🔥
The best Shopify apps should work together and stay affordable. Join this session to discover top tools and why solid integrations are essential for your business.
Smarter growth, smaller spend
🔥
The best Shopify apps should work together and stay affordable. Join this session to discover top tools and why solid integrations are essential for your business.
Review Marketing: The missed opportunity
🔥
Get to know the most underrated marketing tactic in the game!
Review Marketing: The missed opportunity
🔥
Get to know the most underrated marketing tactic in the game!
Is your store ready for GEO?
🔥
Learn how SEO experts are adapting to AI and discover new ways to drive traffic to your store.
Is your store ready for GEO?
🔥
Learn how SEO experts are adapting to AI and discover new ways to drive traffic to your store.
Unveiling the State of Trust report
🔥
Tune into the only report powered by data from 500,000+ stores.
Unveiling the State of Trust report
🔥
Tune into the only report powered by data from 500,000+ stores.
Get to know the new Judge.me
We’ve been hard at work building the ultimate review app – and everything will be revealed at the summit!
Let others know!
October 22-23
by
I’m going to Growth Unlocked: The Summit
FAQs
Here’s everything you need to know before the summit
How do I attend?
Once you register, we’ll email you a unique access link for both days of the summit.
On the event days, just click the link from any device (laptop, tablet, or phone) and you’re in.
No downloads, no hassle.
Is the event free?
Yes! Attendance is completely free.
Just register online and you’ll receive access to all the sessions you select.
Will the sessions be recorded?
Absolutely. Every session will be recorded and available on-demand for registrants on our YouTube.
So even if time zones or meetings get in the way, you won’t miss a thing!
Do I have to attend all the sessions?
No, you don’t have to follow every session.
You can join only the ones you’re interested in, and we’ll send you notifications so you won’t miss them.
Can I ask questions during the presentations?
Yes! Most sessions will have a live Q&A chat where you can type your questions – and we actively encourage it.
Our speakers will answer as many as possible during the allotted time.
Do I need any special software or equipment?
No special software is required – just a stable internet connection and a device with audio.
Zoom allows you to view in both their app or your browser.
Can I share my access link with a colleague/friend/business partner?
Your registration link is unique to you and can only be used on one device at a time.
If someone you know would like to attend, please encourage them to register separately so they get their own access and updates!
Get to know the new Judge.me
We’ve been hard at work building the ultimate review app – and everything will be revealed at the summit!
Why Judge.me
Platforms
For consumers
For security researchers
Why Judge.me
Platforms
For consumers
For security researchers
Why Judge.me
Platforms
For consumers
For security researchers
Why Judge.me
Platforms
For consumers
For security researchers